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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164
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A Chat with Chris Tragos of Jetpack

socalTECH

We also have a managed serviecs business, where we have campaign managers and designers working on RFPs and mocks, and when a campaign is sold, will design the ad units all the way through to ad approval. The HTML5 platform that we use is also available as a self service tool to customers. Chris Tragos: That's a good question.

Buzznet 100
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Most Startups Should be Deer Hunters

Both Sides of the Table

When you start your company the very first question you need to ask yourself is which kind of customers do you want to serve. Many start-ups (and even growth firms) lack this discipline and they therefore serve customers off all sizes. These are really massive customers. We knew how to land huge corporate customers.

Startup 389
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8 Key Rules for Starting a Business on a Shoestring

Startup Professionals Musings

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.

Startup 108
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Interview with Elizabeth Amini, Anti-Aging Games

socalTECH

The firm notably has Atari founder Nolan Bushnell as an advisor and serving as its chief game designer. So I actually started a graphic design company out of college, and got lucky with the web taking off at the right time. So Nolan is behind the design of the games? My other, non-marketable skill included philosophy.

Study 252
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Interview with Gabe Grifoni, Rufus Labs

socalTECH

For our interview today, we have an interview with Gabe Grifoni , CEO and founder of Rufus Labs (www.getrufus.com), which has has developed an Android-based, wearable device which is aimed at use in the enterprise, warehouses, and factories. When we talk to customers, we hear about these pain points.

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10 C-Level Positions That Are Red Flags For Funding

Startup Professionals Musings

This person may be an extraordinary communicator, who rallies employees, customers, and colleagues around the vivid future he sees. What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers.

CTO Hire 100