Advertising Custom Design Outsource Development 
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
socalTECH
SEPTEMBER 24, 2015
We also have a managed serviecs business, where we have campaign managers and designers working on RFPs and mocks, and when a campaign is sold, will design the ad units all the way through to ad approval. The HTML5 platform that we use is also available as a self service tool to customers. Chris Tragos: That's a good question.
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Both Sides of the Table
SEPTEMBER 16, 2009
When you start your company the very first question you need to ask yourself is which kind of customers do you want to serve. Many start-ups (and even growth firms) lack this discipline and they therefore serve customers off all sizes. These are really massive customers. We knew how to land huge corporate customers.
Startup Professionals Musings
SEPTEMBER 14, 2015
A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.
socalTECH
MAY 11, 2011
The firm notably has Atari founder Nolan Bushnell as an advisor and serving as its chief game designer. So I actually started a graphic design company out of college, and got lucky with the web taking off at the right time. So Nolan is behind the design of the games? My other, non-marketable skill included philosophy.
socalTECH
JULY 22, 2016
For our interview today, we have an interview with Gabe Grifoni , CEO and founder of Rufus Labs (www.getrufus.com), which has has developed an Android-based, wearable device which is aimed at use in the enterprise, warehouses, and factories. When we talk to customers, we hear about these pain points.
Startup Professionals Musings
APRIL 28, 2014
This person may be an extraordinary communicator, who rallies employees, customers, and colleagues around the vivid future he sees. What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers.
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