Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Marty Zwilling.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

FEBRUARY 26, 2013

First of all, a definition. Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. One customer is not traction, and beta tests with a thousand customers at no cost don’t count.

Startup 106

Startup Metrics Customer Custom 106

Startup Professionals Musings

JULY 28, 2019

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.” That’s a win-win business for the customer and the entrepreneur. Even informal results can be your best advertising.

Startup 93

Startup Entrepreneur Capital Examples 93

Both Sides of the Table

NOVEMBER 14, 2017

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Check your brand definition against the clarity of this one from Xerox for office software. Return-On-Investment metrics are not new, but the tools are different.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 66

Social Media Media Tips Platform 66

TechCrunch LA

SEPTEMBER 7, 2021

What kind of clients are definitely not a good fit? We are also building better segments of customer profiles that help the clients understand who their core audience is, but also helps us build predictive audiences for finding new people. Have you worked with a talented individual or agency who helped you find and keep more users?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

NOVEMBER 28, 2014

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.” That’s a win-win business for the customer and the entrepreneur. Even informal results can be your best advertising.

Startup 104

Startup Entrepreneur Examples Satisfaction 104

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 95

Social Media Media Startup Platform 95

socalTECH

APRIL 15, 2016

Brett Bernstein: First and foremost, we are allowing any customer to be an influencer. To get a discount, we ask customers to share information on the brand on Twitter and in the future, other social networks, and that discount is based on how influential they are for that brand. We spoke with co-founder Brett Bernstein.

Social Media 100

Social Media Social Network Examples Startup 100

Startup Professionals Musings

AUGUST 9, 2017

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.” That’s a win-win business for the customer and the entrepreneur. Even informal results can be your best advertising.

Tips 55

Tips Startup Entrepreneur Examples 55

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Clearly define the customer, channel, and revenue model associated with this solution.

Competition 113

Competition Metrics Startup Invest 113

Startup Professionals Musings

JUNE 18, 2011

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

JULY 13, 2013

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.” That’s a win-win business for the customer and the entrepreneur. Even informal results can be your best advertising.

Entrepreneur 98

Entrepreneur Startup Examples Satisfaction 98

Startup Professionals Musings

MAY 13, 2011

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Clearly define the customer, channel, and revenue model associated with this solution.

Competition 116

Competition Metrics Startup Sales 116

Tech Zulu Event

DECEMBER 4, 2014

Twitter’s initial access to its analytics dashboard was just limited to advertisers, Twitter card publishers, and verified users. It provides key metrics that allow you to have a better understanding of your tweets. This will enable them to monitor their organic reach and also attain an improved customer reach.

Content 93

Content Marketing Social Media Journal 93

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Clearly define the customer, channel, and revenue model associated with this solution.

Invest 74

Invest Tips Competition Metrics 74

SoCal CTO

NOVEMBER 10, 2009

That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. On the SEO side of things, I'll definitely want to get your feedback on Browse My Stuff. and also to local advertisements. I'll be interested to see what it turns into. For me, it's a matter of degree.

Product 150

Product Entrepreneur Social Media Google 150

Tech Zulu Event

MARCH 25, 2014

I’ve definitely thought to myself “take me back” multiple times. This year, it being our third year in a row conducting on site interviews and live streaming, we definitely had to ensure this year’s lineup was up to snuff with the great ongoings of SXSW.

Entertainment 99

Entertainment Google Entrepreneur Course 99