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Demand Media Buys Two Firms, Renews Google Ad Deal

socalTECH

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve. READ MORE>>.

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Google's $500M Pharmacy Forfeit Sheds Light On Issues At Demand Media's eNom

socalTECH

The forfeiture of $500M in revenues by Google to the the U.S. Department of Justice Wednesday, over the use of Google's AdWords to advertise Canadian pharmacies, has shed some light on the types of issues that were facing Santa Monica-based eNom , the domain name registration and wholesaler owned by Demand Media , last year.

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Thanks to socalTECH's Sponsors!

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Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. We Create Demand for California's Technology Companies. Advertisers. socalTECH readers. 50% registration discount for friends of socalTECH. Email us at info@socaltech.com.

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Catching Up With Joanne Bradford, Demand Media

socalTECH

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? Our whole goal is to create content for real life.

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AdGreetz Rolls Out Automated, Personalized Ad Marketing Platform

socalTECH

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced. AdGreetz--led by CEO and founder Eric Frankel--said the new software allows for deplying "hyper-personzlied" ads.

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Interview with Dave Newmark, Bid4Spots On Google, Radio, and more

socalTECH

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. What are your thoughts on the Google announcement? Dave Newmark: I think it goes to the fact that any marketplace needs to have a win. Broadcast isn't like that.

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Applied Semantics' Elbaz Launches Data Mashup Startup

socalTECH

Gil Elbaz , one of the co-founders of Applied Semantics --the firm that developed the technology behind Google's AdSense--has launched a new startup, Factual. Factual said its products are being used by such companies as Demand Media and its Livestrong.com site. It was acquired by Google with pre-IPO stock in 2003. READ MORE>>.

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