Both Sides of the Table
APRIL 30, 2011
In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.
socalTECH
OCTOBER 12, 2020
We did a lot of testing before we actually started designing and building Bingie, including running surveys, and started with kids as young as fourteen and people as old as 70. Matt Know: It's interesting, because the demographics are the same as Netflix, and it's pretty spread out between those demographics.
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Tech Zulu Event
SEPTEMBER 19, 2012
We are the ‘Netflix’ of Africa – with iROKOtv we stream Nollywood (Nigerian Hollywood) movies online, so they are accessible to anyone with an Internet line, anywhere in the world. However, I can tell you that until recently, our business model was based purely on advertising and yes, it was profitable. How does it work? Profitable?
socalTECH
JANUARY 3, 2014
You have Genius on iTunes, NetFlix''s recommended movies, Facebook or Twitter. If you look at what Pinterest does for anything design related, it''s not just fashion, it''s not just design, it''s not just DIY, it''s everything. Before, people would sit down to watch Netflix at their desktop. That''s not true now.
Tech Zulu Event
NOVEMBER 25, 2013
We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. ” Article 1 discussed the digital revolution and how companies like Netflix and Hulu were taking over. Article 2 posed the question of “Where is advertising going in this new digital age?” FROM THE BEGINNING.
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. John Wanamaker.
Tech Zulu Event
DECEMBER 20, 2012
There was an inkling of the changes to be when interactive TV services like NetFlix, Hulu and On Demand debuted as frenemies to traditional TV viewing. Hyper contextualized advertising and granular measurements (like AdSense is to the web) will be established for TV. The race to establish the standard is on.
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