socalTECH

FEBRUARY 5, 2015

Pasadena-based UberMedia , the Idealab-backed developer of mobile apps and other mobile advertising products, said today that it has named Yahoo veteran Eric Aledort as the company''s Chief Business Development Officer. ubermedia advertising exchange yahoo mobile apps' UberMedia is led by Idealab''s Bill Gross.

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Yahoo Idealab Advertising Pasadena 100

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JUNE 5, 2014

Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. ubermedia television advertising targeting mobile media' Pricing on the new product was not announced by the company. READ MORE>>.

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Tool Advertising Mobile Screening 147

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FEBRUARY 26, 2014

Pasadena-based OpenX has just launched a new, mobile ad exchange, which it says is the first, mobile-first native ad exchange. mobile native advertising exchange openx' OpenX said that it has more than 300 pre-screened partners who currently have access to inventory on its native ad exchange. READ MORE>>.

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OpenX Mobile Screening Pasadena 153

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JANUARY 31, 2013

Glow Digital Media , a developer of a Facebook advertising platform, said Thursday that it has raised $1.3M The company said it helps direct response advertisers build and manage their Facebook advertising campaigns. offices at Idealab in Pasadena, although the firm is not an Idealab company. READ MORE>>.

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Media Idealab OpenX Seed Funding 150

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JULY 11, 2013

Pasadena-based mobile application and advertising developer Ubermedia said today that it has integrated social sharing tool Buffer with its latest version of its Twitter client software, Echofon. Buffer develops social sharing applications and tools. UberMedia''s Echofon client works on both the iPhone and Android.

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Idealab Pasadena Advertising Tool 147

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MARCH 28, 2017

Los Angeles-based advertising software developer SteelHouse is in major executive expansion mode, saying late Monday that it has named Boris Bronshteyn as its Chief Technology Officer, and David U. Simon as its Chief Marketing Officer. It also has promoted Chris Innes to Chief Operating Officer. Rovion and Yoyodyne. READ MORE>>.

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CTO Hire Chief Technology Officer Pasadena Angels Yahoo 100

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AUGUST 16, 2012

Huntington Beach-based AnyMeeting , which develops free web conferencing and online meeting software, reported this morning that it has released a new feature which lets users share any YouTube video into their meeting, and has also hit a milestone of 200,000 registered users. READ MORE>>.

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Tech Coast Angels Pasadena Angels Conference Pasadena 193

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MAY 5, 2016

Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores.

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Product Idealab Patents Pasadena 100

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AUGUST 26, 2013

Pasadena-based online advertising technology provider OpenX has bolstered its board of directors, saying today that it has named Howard Hochhauser to its board. OpenX develops advertising serving software, used by Internet publishers to serve up online ads to visitors.

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OpenX Pasadena Advertising Acquisition 140

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JULY 8, 2011

Pasadena-based OpenX , which develops Internet advertising server software and related services, said this morning that it has made a major, European expansion. According to the firm, it has appointed Vincent Pelillo as Managing Director, Europe, Middle East and Africa.

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OpenX Pasadena Advertising Software 154

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MAY 19, 2015

Pasadena-based mobile application and advertising company UberMedia said late Monday that it has tied with Trade Area Systems, a developer of business intelligence systems for the real estate industry.

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Pasadena Mobile Advertising Help 100

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JULY 17, 2014

for its consumer loyalty and advertising efforts; nearly $49.0M for San Diego''s Veredezyne , which is developing biofuels and biochemicals processes. Patrick Soon-Shiong, which raised $135M in a funding; El Segundo-based Prodege (aka Swagbucks), which raised $60.1M for San Diego-based biopharmaceuticals firm Otonomy ; and $48.0M

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MAY 21, 2010

Pasadena-based TweetUp , the Twitter advertising startup backed by Idealab and headed by Bill Gross, said Thursday afternoon that the firm has now registered 75,000 keywords, and also inked a deal with Conduit. Tags: tweetup twitter advertising idealab conduit software. READ MORE>>.

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Idealab Advertising Web Pasadena 189

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DECEMBER 15, 2011

Woodland Hills-based Yowza , the developer of a mobile coupon application for both the iPhone and Android, disclosed today that it has closed on a Series A funding round. The round came from the Tech Coast Angels and the Pasadena Angels. The firm did not detail exact timing or size of the round. READ MORE>>.

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Woodland Hills Mobile Tech Coast Angels Angel 160

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JANUARY 21, 2011

Pasadena-based PostUp , the Internet advertising firm spawned out of Idealab, said Friday afternoon that it has acquired UberTwitter , developer of a Twitter client that runs on the BlackBerry Platform. Financial terms of the deal were not disclosed.

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Idealab Technology Council Southern California Pasadena 196

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JANUARY 5, 2011

Pasadena-based PostUp , the Twitter advertising startup out of Idealab, said today that it has acquired Echofon , the developer of a number of Twitter applications. Echofon develops applications which allow users to read and post Twitter messages, and which run on the iPhone, iPad, and Firefox.

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Idealab Pasadena Advertising Services 178

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JULY 14, 2010

Pasadena-based TweetUp , the Twitter advertising firm started by Idealab's Bill Gross, is expanding out its network of sites this morning, saying that it has added four new publishers to its roster. The model for the site is similar to the cost-per-click ads originally developed by Gross for Internet search engines. READ MORE>>.

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Idealab Advertising Pasadena Sites 189

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JUNE 1, 2012

Pasadena-based LeisureLink , the venture-backed provider of a vacation rental marketing system and operator of online booking travel site ABetterStay.com , has made a trio of new hires this week. He also headed up corporate development at Overture Services.

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Clearstone Internet Brands Mission Ventures Pasadena 150

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APRIL 21, 2010

Pasadena-based TweetUp , the Idealab-backed startup focused on monetizing Twitter messages, said today that it has inked two deals to display its search results, one with Twitter client TweetDeck , and another with popular technology blog TechCrunch. Tags: tweetup tweetdeck techcrunch search twitter advertising. READ MORE>>.

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Idealab Pasadena Blogging Advertising 176

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JANUARY 26, 2010

Pasadena-based OpenX , which develops open source, ad serving software, said Tuesday that it has launched a new version of its software. Among updates to the software, the firm said that software now provides better statistics on advertising, more streamlined install and upgrades, and a new wizard for generating advertising tags.

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OpenX Statistics Advertising Pasadena 100

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JULY 6, 2010

Pasadena-based TweetUp , the Twitter advertising startup out of Idealab, said today that it has acquired Twidroid , which develops its own Twitter client for Android phones. Financial terms of the buy were not disclosed.

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Idealab Social Media Acquisition Pasadena 189

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NOVEMBER 30, 2016

Pasadena-based UberMedia (Www.ubermedia.com) is taking that data, and sorting through it to help businesses. We take mobile behavior signals, and create actionable insights to power advertising, business intelligence, and measurement. When you look at advertising, some apps are sharing location information and what apps you are in.

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Advertising Mobile Social Media Startup 100

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APRIL 1, 2009

Pasadena-based OpenX Technologies , which develops ad serving software used by online publishers, is reporting this morning that it has added more than 8,000 publishers since it launched its product in October of 2008. The software developed by OpenX is used by online publishers to serve up Internet advertising.

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OpenX Customer Custom Advertising 100

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MAY 26, 2009

Pasadena-based OpenX Technologies , a developer of ad serving software for web publishers, said this morning that it has raised $10M in a Series C funding round. The firm said the new funding will go to expand its advertising technology, products, and services. Tags: openx venture capital advertising internet software.

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OpenX Advertising Pasadena Venture Capital 100

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FEBRUARY 8, 2011

Pasadena-based OpenX , the Internet ad server developer, said today that it has launched a new version of its OpenX Enterprise software. The firm said that the new platform is being used by customers such as Groupon, Orange-France Telecom Group, and Excite Japan.

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OpenX Platform Pasadena Pricing 215

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DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

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OpenX Advertising Yahoo Pasadena 242

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NOVEMBER 20, 2008

Irvine-based WebVisible announced today that it has acquired Pasadena-based Adapt Technologies, a developer of search engine marketing tools. WebVisible is a provider of local online advertising services, which helps small and midsize businesses place search engine marketing. in 2005.

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Technology Redpoint Pasadena Advertising 124

socalTECH

OCTOBER 20, 2008

Pasadena-based OpenX, maker of the popular web advertising server of the same name, said Monday that it has launched a new set of professional services and support packages for web publishers. OpenX develops open source software used by online web publishers to manage advertising placement on their sites. READ MORE>>

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OpenX Services Advertising Pasadena 100

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APRIL 11, 2012

Pasadena-based Punchcard , the Idealab startup developing mobile apps to encourage customer loyalty at retail businesses, announced today that it has launched a new product, Punchcard for Business.

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Product Idealab Pasadena Mobile 210

socalTECH

NOVEMBER 24, 2008

Pasadena-based Perfect Market, the Idealab startup which is looking to monetize dormant content from publishers, said this morning that the firm's CTO, Dr. Jay Budzik, has been appointed to the Board of Trustees for the Illinois Mathematics and Science Academy, by the Governor of Illinois, Rod Blagojevich. READ MORE>>

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Rustic Canyon Idealab Marketing Pasadena 100

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MAY 2, 2012

Pasadena-based Punchcard , the mobile application developer which develops loyalty programs for retailers, said today that it is now available nationwide, after a debut in Southern California earlier this year.

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Idealab Southern California Pasadena Mobile 154

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FEBRUARY 27, 2012

Pasadena-based OpenX Technologies , the developer of Internet ad serving technology, announced this morning that it has acquired LiftDNA , a provider of yield optimization software for online publishers. Financial terms of the acquisition were not disclosed.

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OpenX Pasadena Course Acquisition 140

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NOVEMBER 3, 2008

Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. Financial terms of the acquisition were not disclosed.

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Rustic Canyon Marketing Idealab Pasadena 100

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MARCH 1, 2012

Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. I headed up product development to build out their portal services. The firm is backed by Idealab, and is headed by Internet veteran Andy Steuer. I was employee seven or eight there.

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Southern California Idealab Startup Customer 245

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NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. We were at Overture Services here in Pasadena, and ultimately worked at Yahoo. Our focus is on travel, retail and local advertisers.

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Yahoo Platform Advertising Startup 171

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NOVEMBER 9, 2012

The firm, based in Pasadena, has dozens of. Los Angeles has a strong online advertising industry, and Rubicon Project is one of the companies we heard has been doing well and. big requirements for development, release, and QA engineers. The company recently reported record. Despite the number of employees, recruiters also cited.

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Technical Review Company Companies Southern California 279

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MAY 18, 2010

For our interview today, we caught up with Al Eisaian , CEO of Pasadena-based IconApps (www.iconapps.com), which is developing mobile applications for the iPhone market. We've had close to 2 million tasks people have put into there in the last four months, and all this without any PR or advertising, completely organic.

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Mobile .Net Pasadena Software Review 168