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Branding yourself: A critical decision

Berkonomics

Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? Email readers, continue here…] A good brand strategy then lists supporting arguments for both the give and the get. We’re talking about brand strategy here. Is your message clear, concise, and consistent?

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Paid search engine ranking (PPC) is just buying advertising for your business. Cost per click (CPC).

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Generative AI – The End of Empty Textboxes

TechEmpower

It means wasted advertising spend and lost goodwill. Do you participate in professional development workshops, or perhaps enjoy problem-solving puzzles in your downtime? Customer support emails require both accurate information and a professional, helpful tone. This isn’t just our opinion - our startup metrics prove it!

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Break Media Launches Into CPA Ads, Social Media Marketing

socalTECH

Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis. Among other services, Break said that Apogee will help companies build their own internal email database, develop their Facebook Fan base, and create a Twitter following.

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Triton Digital Wins NRG Media

socalTECH

Los Angeles-based audio advertising technology developer Triton Digital announced this morning that it has been selected by radio station owner NRG Media. The software will be used for creating, managing, and syndicating content, and also running contests, surveys, and email marketing efforts. READ MORE>>.

Media 100
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Sonos: Our Time Is Now

socalTECH

In an email to the company''s supporters and fans, Sonos , the developer of the easy-to-use, wireless whole home music systems, said that the company is looking to bring its vision--to fill every home with music and make listening a valued experience again--to the world via its Super Bowl ad , which debuted Sunday during the big game.

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Branding cows or branding business? Neither is easy.

Berkonomics

Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? Email readers, continue here…] Think of this as our core message. Once we have done this, we should be ready to create our audience–facing message, which we know as advertising.