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Magic Ruby Takes On The Second Screen

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Burbank-based Magic Ruby , a new service aimed at the social television segment, said today that it has launched to help provide revenue for advertisers, content creators, distributors, and app developers. The service said it is a business unit of Second Screen Solutions, and is backed by Technicolor.

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TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

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Utilizing this same core technology, TVSync has developed automatic content recognition (ACR) software that can be accessed in seconds by video and/or audio using the camera and/or mic from a mobile device. The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV.

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Break Develops Creative Lab

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Los Angeles-based Break Media , an online video and entertainment site focused on men, said Tuesday that it has tapped a new team of writers, directors, and producers for a new "Creative Lab", which the firm said will create original content for its branded advertisers. Exact size of the new team was not disclosed by Break.

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Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All

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The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses.

Hollywood 100
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Total Immersion, Olympus Tie On Augmented Reality App

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Los Angeles-based Total Immersion , the firm working on augmented reality technology, said today that it has inked a deal with digital camera manufacturer Olympus and its advertising agency Mullen, to developed an augmented reality application for the Olympus PEN E-PL1 micro camera. READ MORE>>.

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The Future of Shopping | Vidzey Interactive Videos

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” while watching the screen and registering nothing. Ad/Banner blindness, a talent which we’ve developed rather well as a society: The ability to subconsciously block out commercials WHILE physically watching. Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce.

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TechZulu Top 2013 SXSW Panel Picks & More

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Merging of 2nd Screen & TV Everywhere Experiences. Culture and Entertainment. Immersive Entertainment – Sensation to Imagination. Culture and Entertainment. Culture and Entertainment. Culture and Entertainment. Culture and Entertainment. Culture and Entertainment. Culture and Entertainment.