socalTECH
OCTOBER 21, 2019
Los Angeles-based advertising exchange operator Rubicon Project said this morning that it has acquired RTK.io , a developer of open source, header bidding solutions for publishers. Rubicon says that RTK's solutions are build on the same, open source framework as its own, Demand Manager product portfolio, Prebid. READ MORE>>.
socalTECH
MARCH 21, 2013
We're doing targeted advertising, including ads hypertargeted based on geolocation, and also doing local search on specific devices. With app marketing, instead of an advertisement, we're showing and application ad to mobile users. Second, we're becoming more agile in terms of development. We're very big in the Agile framework.
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Tech Zulu Event
FEBRUARY 19, 2014
We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. Focus on Value, Not Advertising. Instead of advertising, their large, colorful screens are a direct result of these core values.
Both Sides of the Table
DECEMBER 19, 2011
As a software developer I wrote code on what was called a “dumb terminal” because it literally had no processing capability. We had to develop whole frameworks of “middleware” to deal with this problem. But for software developers like my company the web was a blessing.
Tech Zulu Event
FEBRUARY 19, 2014
We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. Focus on Value, Not Advertising. Instead of advertising, their large, colorful screens are a direct result of these core values.
socalTECH
MARCH 12, 2019
We're applying that same platform and are now using it for information, commerce, and advertising in vehicles. We had an advanced application development and innovation team. We had a new tablet we had developed back in 2007, and we were asked to come up with concepts to drive cellular usage. That's the hard part.
Tech.Co
MARCH 1, 2018
Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50. This biotech company developed Xplore-PATHO as a service to test samples for the presence of pathogens – everything from bacteria and DNA virus to parasites and fungus – in a single test. Targeted mobile advertising.
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