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I Buy Dead Magazines (the art of the intro …)

Both Sides of the Table

One person who doesn’t waste this opportunity is Sam Jones of Formation Media. I buy dead magazines.” I buy dead magazines. I run a company called Formation Media. We think that the magazine industry is going through incredible change but that the Internet website experience doesn’t yet fulfill our magazine needs.

Startup 315
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Want to Know How to Better Partner With, Raise Money From or Be Acquired by a Big Media Company?

Both Sides of the Table

In case you don’t know, they are one of the biggest media companies in the world. They are best known for their magazine titles such as The New Yorker, Wired, Vanity Fair and Vogue. He also covered how “traditional media companies” think about the future and how they view disruption. Watch: [link].

Media 285
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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

It conjures up a range of emotions anytime I’ve privately expressed my opinion to thought leaders in our industry that I believe it is one of the most innovative companies in digital media. Some, of course, agree with me that BuzzFeed has been and continues to be the gold standard innovator in digital media to emulate.

Buzzfeed 210
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Can you create a great customer case study?

Berkonomics

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).

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Niche marketing works. Here’s how.

Berkonomics

Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. This is easy.

Marketing 266
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Would the Last Blackberry User Please Turn Out the Lights? I Already Left the Building

Both Sides of the Table

If you were caught sending out an email on your Blackberry you had to quickly whip out your iPhone to show that – wait! I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. But over time email became pervasive in our culture. – we all needed email.

Email 386
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A good case study is worth many paid ads.

Berkonomics

We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Dave’s book: Positioning. The only named solution will have been yours.