Advertising Entertainment Google Screening 
Tech Zulu Event
DECEMBER 20, 2012
The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV. And…they have opened up their API for all of you clever developers to create the amazing interactive second screen apps of the future. It is essentially a super large screen pad. What does that mean?
Both Sides of the Table
AUGUST 21, 2011
While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising.
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Tech Zulu Event
NOVEMBER 25, 2013
” while watching the screen and registering nothing. But instead of hitting pause, opening a new tab, and searching Google, or waiting to be served random ads for things you might be interested in, you’re presented with the option to open a catalog and use a directed link to buy immediately. And it’s available today.
socalTECH
OCTOBER 4, 2012
We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. We also have live lab sessions, which we run through Google+ Hangouts, which mirror the school education experience. Those teachers are what set us apart.
Tech Zulu Event
FEBRUARY 5, 2014
Heather Wilburn – Founding Member of AdWords Program & Biz Dev Manager for Channel Sales team at Google. The conversation shifts over to the work Heather Wilburn is doing with Google AdWords. The company hopes to prepare advertisers for varying screen sizes. Wilburn provides a solid reminder for our listeners.
Tech Zulu Event
MARCH 6, 2014
The inspiration to create Call of Duty vs Clash of Cans is very different on mobile. $$ and Advertisements. As blockbuster releases have become more high profile, and so have their advertisement budgets. The panel describes new hardware dynamics as we move into the next generation of gaming (Google Glass, Oculus Rift v.2).
Both Sides of the Table
MAY 19, 2010
We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Interesting that Booyah is led by a former game producer, Keith Lee, who formerly launched very large products for Blizzard Entertainment. File sharing?
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