InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Custom 226

Custom Customer Entrepreneur Advertising 226

socalTECH

JULY 9, 2010

The good news for content creators in Hollywood and elsewhere trying to make it on the Internet: YouTube , the video sharing site owned by Google, said today that it has just launched a new program which will invest five million dollars for new content partners.

News 213

News Content Hollywood Sites 213

socalTECH

JULY 27, 2015

There's been a huge debate over the future of Adobe's Flash raging over the last month, as both Google and Mozilla disabled Flash due to security holes and other issues. Matt Cooper: What we're really trying to do, is reshape the advertising space. All of digital advertising today uses Flash as a foundation technology.

Hollywood 100

Hollywood HTML Software Review Advertising 100

SoCal Tech Calendar

NOVEMBER 17, 2008

Digital LA organizes mixers for professionals in online entertainment, marketing, and advertising. Attendees work at Sony Pictures, FOX Interactive, MySpace, Google, Yahoo!, Disney, WB, NBC, EA, Vivendi Games, Napster, and other entertainment, studios, ad agencies, and tech companies.

Yahoo 100

Yahoo Entertainment Hollywood Google 100

socalTECH

JANUARY 9, 2013

Southern California is the center of the entertainment industry, which not only includes the world of Hollywood, movies and film, and television, but is also the home of the music industry. Earbits has created a service which lets you browse through over 200 stations of streaming audio, advertising free. Music Mastermind.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising.

Mobile 329

Mobile Advertising Media Marketing 329

Both Sides of the Table

MARCH 12, 2016

I’ve heard the new media doubters before as nobody thought Google, Facebook or Twitter would ever make money. Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. Reach matters to advertisers for an obvious reason. Immediacy is tremendously important in advertising.

Snapchat 150

Snapchat Advertising Media Platform 150

socalTECH

OCTOBER 19, 2018

Patrick Ip: My background is I spent the last three years at Google, working on advertiser retention for small and medium businesses. There, I learned that there is a lot of top level churn from small businesses because Google ads cost too much. Patrick Ip: I was in San Francisco for the last five years at Google.

Help 133

Help IP Content Google 133

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Google Ad Sense was just getting going. What’s your point of view on next generation video entertainment? (34:30 But Google is still showing great financial performance.

Capital 265

Capital Venture Capital Veoh Startup 265

Tech Zulu Event

NOVEMBER 25, 2013

But instead of hitting pause, opening a new tab, and searching Google, or waiting to be served random ads for things you might be interested in, you’re presented with the option to open a catalog and use a directed link to buy immediately. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment.

Entertainment 98

Entertainment Advertising Startup Media 98

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG Others shun translucent run-of-site Google ads, because they are distracting and monetize at extremely low rates. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets.

Custom 133

Custom Customer Entrepreneur Advertising 133

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 95

Media Framework Social Media Metrics 95

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. After Tanz had sold his pre-Instagram photo-sharing app called MoJungle, he was intrigued with notion of bringing advertising to photos, and had no idea if it was even possible.

Advertising 98

Advertising Santa Monica Startup Content 98

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. tech, new media, entertainment and consumer industries. Tags: socaltech advertising sponsor. Interesting in reaching Southern California's high tech industry? Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

JANUARY 27, 2011

Nick Higgins: Adconion was founded six years ago as an advertising network. To build out our technology and ad serving platform, we made the investment and acquisition around a video ad server, with a strategic investment in Redlever for branded entertainment, and the acquisition of Joost's assets. Why the expansion here?

Santa Monica 149

Santa Monica Content Platform Networking 149

Both Sides of the Table

OCTOBER 19, 2010

Dana Settle & I are hosting a dinner tonight (10/20/10) with some of the biggest companies in entertainment to talk about the future of television, film & digital media. But with the introduction of Apple TV, Google TV, the Boxee Box & other initiatives it’s clear that this battle will heat up in 2011. Enter Google.

Content 386

Content Google Media Hulu 386

socalTECH

MARCH 20, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Advertisers. tech, new media, entertainment and consumer industries. startups from around the globe to grace the stage in front of Valley VCs, Google, Microsoft, Amazon, Salesforce, Vmware and more. They include: Sponsors. Technology.

Rustic Canyon 100

Rustic Canyon Southern California Technology Council High Tech 100

SoCal CTO

MAY 15, 2009

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? This Panel will explore issues such as: How can companies best utilize social networking media?

Social Network 150

Social Network Networking Yammer CTO Hire 150

Tech Zulu Event

JUNE 11, 2013

Silicon Beach Fest is gearing up to showcase the most promising startups and visionaries from across LA’s growing startup entertainment ecosystem. Mark Suster of GRP Partners and Launchpad was confirmed to keynote along with Nely Galan of Galan Entertainment, the first Latina president of Telemundo.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

socalTECH

OCTOBER 4, 2012

We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. We also have live lab sessions, which we run through Google+ Hangouts, which mirror the school education experience. Those teachers are what set us apart.

Web 187

Web Content Startup Education 187

Tech Zulu Event

FEBRUARY 5, 2014

Heather Wilburn – Founding Member of AdWords Program & Biz Dev Manager for Channel Sales team at Google. The conversation shifts over to the work Heather Wilburn is doing with Google AdWords. The company hopes to prepare advertisers for varying screen sizes. Peter Csathy jumps in to answer questions about content.

Startup 95

Startup Google Education Venture Capital 95

Tech Zulu Event

OCTOBER 24, 2013

Scot has been an entrepreneur and executive responsible for the launch of several interactive entertainment ventures. Scot has 15+ years experience developing product integration and interactive campaigns for major sports, entertainment and consumer brands. It generates revenues through Subscription, Virtual Currency and Advertising.

Technical Review 76

Technical Review Technology Activision Entertainment 76

Tech Zulu Event

JULY 31, 2013

01% conversion rate again to the people who clicked over to the website from the YouTube video, that’s 185 new customers, 185 people who would have never thought to google search for a tampon service, who will now be signing up to spend the 15 bucks a month to get tampons delivered to their door. If we apply that.01% Comedic timing.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Both Sides of the Table

MAY 23, 2012

This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities. According to Google data 30% of all restaurant searches now come via mobile devices. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

SoCal CTO

NOVEMBER 10, 2009

to work on an entertainment-related technology project and have stayed ever since. I then worked as a product manager at NetZero/United Online in the VOIP group, and then most recently at Google as a product manager on the Picasa/Photos team based in Santa Monica. and also to local advertisements. What are you working on now?

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

AUGUST 24, 2015

According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.” According to Gartner's Hype Cycle Special Report for 2014 , wearable user interfaces such as Google Glass are now in this stage.

Startup 97

Startup Marketing Entrepreneur Social Network 97

Tech Zulu Event

APRIL 4, 2011

UCLA's Anderson School of Management would like to invite you to Their inaugural PULSE Entertainment & Sports Conference. Visit TechZulu for full story.

UCLA 71

UCLA Conference Entertainment Media 71

Tech.Co

MARCH 1, 2018

Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50. Targeted mobile advertising. After choosing one of their affordable monthly service fee plans, users simply interact with their advertisers. The company offers backup and disaster recovery of Google files.

Startup 79

Startup Mentor Platform Help 79

Tech Zulu Event

JANUARY 19, 2013

Guy Kawasaki Talks About “Artisanal” Publishing, also covering a wide range of topics from using social media to build a Guy-like platform, the mega battle between Facebook and Google+, Apple versus Android religious issues, and the dumbest things you can do with social media. Shani Higgins took over as CEO at Technorati in 2011.

Social Media 72

Social Media Media Blogging Platform 72

Tech Zulu Event

JULY 15, 2013

The partnership is expected to offer working-class professionals access to job listings directly posted within Kaleio’s Marketplace and additional job and internship listings from leading companies, including Amazon, Google, Starbucks, The New York Times , Yahoo!, Marketing & Advertising. Mashable, and several others. Construction.

Yahoo 100

Yahoo Platform Social Network Tool 100

Tech Zulu Event

DECEMBER 20, 2012

There is a true renaissance happening in entertainment today, where the distribution channels of television and cable are being disrupted and transformed quickly into new models. Companies like Flingo, Shazam Yahoo, Coincident.TV, Google and Nielsen are all developing their own coding protocals for ACR.

Screening 82

Screening Content Mobile Netflix 82

Tech Zulu Event

MARCH 25, 2014

Addison McCaleb – Mediahound , making it easier for you to discover entertainment. James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Noor Siddiqui – Remedy On Glass , helping doctors collaborate using Google Glass.

Entertainment 99

Entertainment Google Entrepreneur Course 99

socalTECH

MAY 4, 2016

Speaking of insurance, we have also partnered with NEEIS�New Empire Entertainment Insurance Services�and Lloyds of London, to provide $100,000 in third party property damage insurance, so that both parties can have peace of mind if things go awry. Brian Tan: We make our money on advertising. How do you make money in all of this?

Beverly Hills 100

Beverly Hills Startup Sites Los Angeles 100

Tech Zulu Event

MARCH 6, 2014

The inspiration to create Call of Duty vs Clash of Cans is very different on mobile. $$ and Advertisements. As blockbuster releases have become more high profile, and so have their advertisement budgets. The panel describes new hardware dynamics as we move into the next generation of gaming (Google Glass, Oculus Rift v.2).

Mobile 93

Mobile Platform Technology Screening 93

Tech Zulu Event

SEPTEMBER 19, 2012

Iroko Patners had , a souring relationship with YouTube, Google Ads Words, Amazon Web Services even though the movie streaming firm had about eight million YouTube streams a month, with a $1 million revenue run-rate in 2011. The team is working with US-based advertisers, as well as exploring the TV and cable routes. Profitable?

Netflix 82

Netflix Marketing Technical Review Content 82