socalTECH

OCTOBER 18, 2016

Los Angeles-based Internet advertising company Social Reality announced this morning that it has named Kathy Ireland as its new Chief Branding Advisor. According to the firm, Ireland will also help the company link with other executives in the media, entertainment and advertising industries to serve on an Advisory Board.

Advertising 100

Advertising Entertainment Los Angeles Media 100

socalTECH

JULY 8, 2014

MGID , a provider of native advertising services and technology, said Tuesday that it is moving its U.S. headquarters to Los Angeles, to be closer to its sports, entertainment and lifestyle clients. The native advertising company--which helps place native ads on publisher web sites--was previously headquartered in New York.

Los Angeles 153

Los Angeles Angel Advertising Entertainment 153

socalTECH

JANUARY 24, 2019

GumGum Sports uses its computer vision tools to help sports teams show the effectiveness of exposure to its advertisers, by automatically monitoring games and helping teams quantify how much exposure their sponsors are gaining from their support. GumGum Sports also claimed it more than quadrupled its revenues. READ MORE>>.

Santa Monica 113

Santa Monica Advertising Entertainment Tool 113

socalTECH

AUGUST 1, 2013

Lootsie said the company''s rewards program is aimed at helping advertisers better connect with game players, bypassing banners and pop-ups which are disliked by gamers--and instead, offering up all kinds of rewards for player who engage with advertisers. lootsie games rewards content videogame developer advertising ingame'

Advertising 153

Advertising Entertainment Content Los Angeles 153

socalTECH

OCTOBER 8, 2012

The firm--which has been booting up operations in LA since May --said it has hired Amy Elkins as EVP Strategy and Advertising, and Amy Smith as Director of Advertising. Smith was previously at Amazon Media Group, working with IMDb, Amazon, Mobile and Kindle with entertainment accounts. READ MORE>>.

Venice 178

Venice Paramount Advertising Los Angeles 178

socalTECH

MAY 3, 2011

Los Angeles-based Gorilla Nation Media , the division of Evolve Media which provides advertising representation services to websites, said this morning that it has launched a new kids, tweens, and teens vertical. The firm said the new "Youthology" vertical will help advertisers specifically engage with tweens. READ MORE>>.

Gorilla Nation 154

Gorilla Nation Sherman Oaks Advertising Entertainment 154

socalTECH

JANUARY 4, 2013

A new, Los Angeles-based startup, Baboo is looking to help brands and marketers in the entertainment space reach consumers, and recently launched an alpha of its services. Co-founder Sutton-Shearer previously co-founded Movie Song Vault and The Gift App, and is a former entertainment industry executive. READ MORE>>.

Marketing 219

Marketing Entertainment Content Los Angeles 219

socalTECH

MARCH 24, 2010

Los Angeles-based Break Media , which operates a number of Internet media and entertainment properties focused on men, said late Tuesday evening that it has partnered with BlueKai and exelate , two firms providing online advertising data. Tags: break media content publishing advertising bluekai exelate. READ MORE>>.

Media 150

Media Break.com Advertising Entertainment 150

socalTECH

JANUARY 13, 2012

Los Angeles-based Rubicon Project , the online advertising optimization technology provider headed by Frank Addante, said this morning that it has named Brian Barnum as its Chief Financial Officer and Chief Operating Officer, as well as appointed Mark Torres as Senior Vice President of People and Culture.

Ticketmaster 164

Ticketmaster Clearstone Advertising News 164

socalTECH

JULY 27, 2010

Los Angeles-based Break Media , the online entertainment site run by Keith Richman, said today that it has launched a new, 3D video channel--and will also produce its own, original 3D series. Break said the channel, which will roll out over the next two weeks, includes 3D mini shows and action sports video. READ MORE>>.

Media 178

Media Hollywood Advertising Entertainment 178

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100

Hollywood HTML Software Review Advertising 100

socalTECH

FEBRUARY 10, 2010

Los Angeles-based Ace Metrix , the online advertising rating and analytics firm run by Steve Goldman , has applied the firm's ad rating service to the Super Bowl XLIV ads. Tags: content advertising television bowl super metrix. READ MORE>>.

Palomar 124

Palomar Advertising Entertainment Google 124

socalTECH

JANUARY 9, 2013

Southern California is the center of the entertainment industry, which not only includes the world of Hollywood, movies and film, and television, but is also the home of the music industry. Earbits has created a service which lets you browse through over 200 stations of streaming audio, advertising free. Music Prodigy.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

socalTECH

MAY 2, 2019

Santa Monica-based GumGum Sports , which develops artificial intelligence (AI)-powered software to help quantify the amount of exposure sponsors are getting from sports sponsorships, has tapped a veteran of ESPN as its newest executive. According to GumGum Sports, it has named Tori Stevens as Senior Vice President of Customer Success.

Artificial Inteligence 100

Artificial Inteligence Santa Monica Entertainment Software 100

socalTECH

AUGUST 1, 2012

Burbank-based Magic Ruby , a new service aimed at the social television segment, said today that it has launched to help provide revenue for advertisers, content creators, distributors, and app developers.

Screening 164

Screening Burbank Advertising Tool 164

socalTECH

JULY 9, 2010

The site said it will select partners based on video views, subscribers, growth rate, audience engagement and production expertise, and a format grant proposal to the site including projected performance, distribution plan, marketing plan, cost requirements and appeal to advertisers.

News 213

News Content Hollywood Sites 213

Both Sides of the Table

MARCH 12, 2016

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. Reach matters to advertisers for an obvious reason. Immediacy is tremendously important in advertising. That’s why live TV events are great for advertisers. There is also a reported 8 billion videos viewed per day.

Snapchat 150

Snapchat Advertising Media Platform 150

socalTECH

OCTOBER 21, 2008

Irvine-based Specific Media, a major online advertising network, has rolled out a new product geared at offline sales reporting, the firm disclosed today. According to Specific Media, the new tool will help reveal the correlation between online advertising campaigns and offline purchase behavior. READ MORE>>

Sales 100

Sales Media Report Advertising 100

socalTECH

JANUARY 24, 2011

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. The objects we are focused on are out-of-home advertising. This was especially true in music and entertainment.

Startup 220

Startup West Hollywood Metrics Entertainment 220

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. What's the story behind HitFix and where do you fit in the entertainment news landscape? and entertainment as a whole is rapidly changing and growing.

News 173

News Entertainment Startup Bertelsmann 173

Tech Zulu Event

NOVEMBER 11, 2013

The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses. This is the wave of the future.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. We also are dong the Twilight premiere from LA.

Paramount 187

Paramount Entertainment Hollywood Content 187

Tech Zulu Event

NOVEMBER 25, 2013

Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. Valuable personality traits in his previous life working in entertainment, no doubt. FROM THE BEGINNING. Crazy right?

Entertainment 98

Entertainment Advertising Startup Media 98

InfoChachkie

JULY 9, 2012

Mark Suster , fellow venture capitalist and serial entrepreneur, has written extensively about YouTube’s evolution from dogs-on-skateboards to its current status as an entertainment medium rivaling cable television networks. Better videos engage more viewers, which attract additional advertising dollars. .

Google 133

Google Develop Development Funding 133

TechCrunch LA

JANUARY 23, 2020

And today it’s announcing a deal that helps pave the way for a global launch of it. A music streaming app, which TikTok has reportedly been gearing up to launch for some time , is one way that the company could help generate revenue. it says) and even a search for a new US-based CEO.

Services 182

Services Los Angeles Media Marketing 182

socalTECH

MARCH 10, 2016

Immersv is led by co-founder and CEO Mihir Shah. READ MORE>>.

Platform 100

Platform Entertainment Content Los Angeles 100

TechCrunch LA

AUGUST 15, 2018

So with Lee’s help, he set out to build one. Long known for its advertising, marketing, and entertainment technology companies, large business-to-business software vendors are cropping up across the Los Angeles region. He thought there had to be a better way for companies to manage their audit and compliance processes.

Startup 155

Startup Cerritos Los Angeles IBM 155

socalTECH

SEPTEMBER 1, 2015

Haro is from the entertainment industry, and has served at Maverik Digital, GetGlu, Penske Media Corp, along with Flixster, Rotten Tomatoes and Fandango. Whisper says that Haro will help the company with outreach to brands.

Sales 100

Sales Fandango Venice Entertainment 100

socalTECH

NOVEMBER 17, 2010

Last night, Amazon.com jumped into the movie business, with its own, online film submission site, Amazon Studios , backed by the help of a number of notable USC Film School advisors. Despite coming from Amazon, the local involvement is heavy, with USC's School of Cinematic Arts heavily involved, as well as other local entertainment execs.

Sites 217

Sites Hollywood Summary USC 217

socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. Advertisers. tech, new media, entertainment and consumer industries. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. Advertisers. tech, new media, entertainment and consumer industries. Tags: socaltech advertising sponsor. Email us at info@socaltech.com. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. Entertainment is confusing--we didn't make investments in pure content plays. Robert Flynn: Yes. What's the scale out plan for business?

Startup 162

Startup Content Advertising Sites 162

socalTECH

NOVEMBER 16, 2011

Other investors in the company include private equity firm Fenway Partners, Shelby Bonnie (founder, CNET), Jason Hirschhorn (MySpace, MTV) and Mika Salmi (Atom Entertainment, Viacom). Thismoment's software helps brands establish a presence on YouTube, Facebook, Twitter, and other social sites. Thismoment is headed by Vince Broady.

Entertainment 140

Entertainment Equity Los Angeles Sites 140

socalTECH

MAY 22, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. Advertisers. Microsoft BizSpark (www.microsoft.com/bizspark) - Microsoft has launched a new program called BizSpark to give startups a helping hand.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

OCTOBER 4, 2012

Los Angeles-based CreatorUp (www.creatorup.com) wants to help aspiring online video producers with an online web education series. We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. It's a hands-on kind of education.

Web 187

Web Content Startup Education 187

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. In the late 90’s he saw the internet boom and helped start IronPlanet.com, a construction equipment marketplace that is nearing an IPO. Startup after Iron Planet? (6:00 6:00 – 7:30).

Capital 265

Capital Venture Capital Veoh Startup 265