socalTECH

OCTOBER 21, 2008

Irvine-based Specific Media, a major online advertising network, has rolled out a new product geared at offline sales reporting, the firm disclosed today. According to Specific Media, the new tool will help reveal the correlation between online advertising campaigns and offline purchase behavior. READ MORE>>

Sales 100

Sales Media Report Advertising 100

TechCrunch LA

MAY 13, 2018

Launched in conjunction with Kendrick Lamar’s Top Dawg Entertainment , the collaboration between Nike and Lamar marks a series of firsts for the world’s largest sports and lifestyle brand. The combined effort is the first capsule collection that Nike has done with a musician.

Los Angeles 227

Los Angeles Report Activity Sales 227

socalTECH

AUGUST 24, 2009

Los Angeles-based Gorilla Nation reported Monday afternoon that it has signed on World Wrestling Entertainment as a client. Tags: gorilla nation wrestling online advertising. READ MORE>>.

Gorilla Nation 133

Gorilla Nation Advertising Web Entertainment 133

socalTECH

FEBRUARY 23, 2009

Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. Tags: project rubicon report advertising. READ MORE>>.

Clearstone 100

Clearstone Advertising Report Entertainment 100

Both Sides of the Table

MARCH 12, 2016

Unless you work at Snapchat or are on the board – nobody really knows how many users they have but I think it’s well reported to be a s**t-ton. Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. There is also a reported 8 billion videos viewed per day.

Snapchat 150

Snapchat Advertising Media Platform 150

TechCrunch LA

SEPTEMBER 6, 2018

Entertainment has changed. A new startup is seizing on an opportunity to help up-and-coming online entertainers take a leaf out of that book and grow their relationships with fans. Developments like live streaming, social media and more have made the stars of today more relatable and more easily reachable than those of yesteryear.

Help 115

Help Startup Activision Media 115

Tech Zulu Event

NOVEMBER 25, 2013

Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. Valuable personality traits in his previous life working in entertainment, no doubt. Think minority report.”

Entertainment 98

Entertainment Advertising Startup Media 98

TechCrunch LA

APRIL 23, 2018

The project that brud seems to be pursuing — turning celebrity into a virtual commodity; commenting on the unreality of the “real” entertainment industry by literally creating an unreal celebrity — is fascinating. However, lying to reporters may not be the best way to continue trying to achieve it.

Social Media 254

Social Media Los Angeles Media Geni 254

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. What's the story behind HitFix and where do you fit in the entertainment news landscape? and entertainment as a whole is rapidly changing and growing.

News 173

News Entertainment Startup Bertelsmann 173

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising.

Mobile 329

Mobile Advertising Media Marketing 329

TechCrunch LA

AUGUST 15, 2018

AuditBoard raised a small seed round from friends and family, and followed that up with Donnelly Financial Solutions, a strategic investor who partnered with AuditBoard in 2017 to further develop its Securities and Exchange Commission reporting and Sarbanes-Oxley toolkit.

Startup 155

Startup Cerritos Los Angeles IBM 155

socalTECH

APRIL 15, 2010

According to the report, released today, Southern California investments totaled $686.5M in Q1, up from $588.033M tallied by the report in Q4 of 2009, and up significantly from the $320.2M Media and Entertainment was at $55.5M Southern California venture capital investments totaled $686.5M received in the region in Q1 of 2009.

Southern California 208

Southern California Orange County Invest GRP Partners 208

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Tanz has been featured in Entrepreneur Magazine “Young Millionaires of 2011 Special Report.” from Carnegie Mellon University. The old media companies were resistant to change.

Advertising 98

Advertising Santa Monica Startup Content 98

Both Sides of the Table

MAY 23, 2012

The most recent report to weigh in on the troubles of the industry was produced by the esteemed Kauffman Foundation. Contrary to some press reporting, the boom in startups, the creation of accelerators and seed funds as well as the deserved popularity of AngelList do not signal doom for our industry. Thank you, Aaron Sorkin!

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

TechCrunch LA

JANUARY 23, 2020

On one hand, it’s about labels trying to evolve with the times, collecting revenues wherever audiences happen to be, whether that is in short-form user-generated video, in advertising that runs alongside that, or in a new music service capitalising on the new vogue for streamed media.

Services 182

Services Los Angeles Media Marketing 182

Startup Professionals Musings

SEPTEMBER 3, 2013

Broadcast sponsorships and advertising. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.) then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Branded entertainment. Channel incentives or rewards.

Competition 84

Competition Entertainment Advertising Social Media 84

socalTECH

MAY 14, 2013

We get wired with a payment at the end of the month, and never have to worry about collecting, and don''t have to talk to advertisers. However, we are here in Santa Monica, and we are a celebrity and entertainment site, and the next step for us in monetization is to get direct partnerships and deals with entertainment advertisers.

Google 236

Google Sites Startup Web 236

Tech Zulu Event

APRIL 25, 2011

But not just novel anymore, when the film Minority Report came out in 2002, these concepts were admittedly a bit scary, eye scanning spider robots, humans being plugged into computer systems, advertisements bombarding you simply by walking into a mall. Phil Lelyveld – Program Manager at USC’s Entertainment Technology Center.

Entertainment 77

Entertainment Report IBM IBM 77

Both Sides of the Table

FEBRUARY 12, 2017

(there’s a great story from Jonah in the video but you have to watch to hear it :)) But it’s undeniable that it has become a digital media powerhouse having raised around $500 million in capital with a valuation reported at $1.7 billion and revenues likely exceeding $250 million (Wikipedia lists 2015 revenue at $167 million).

Buzzfeed 210

Buzzfeed Media Content News 210

socalTECH

JULY 6, 2009

We're a business that has both advertising revenues and subscription, a blend of both. in 2004, we purchased Buoyweather.com, moved it into our setup, weather department, and marketing department, and in 2005, we added much more multimedia news and entertainment to Surfline. It's a blend of Weather.com and ESPN.com for surfers.

Web 140

Web Content Mobile Sites 140

Tech Zulu Event

JUNE 28, 2012

The first-ever Silicon Beach Fest attracted more than 2,000 attendees from LA, San Francisco, San Diego, Santa Barbara, New York, Toronto, and London to celebrate LA startups and entertainment with panels, parties, pitch fests, hackathon, and beach games: volleyball, basketball and surfing lessons in Santa Monica and Venice on June 21-23, 2012.

Hollywood 67

Hollywood Technical Review Startup Rustic Canyon 67

Startup Professionals Musings

AUGUST 24, 2015

According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.” According to Gartner's Hype Cycle Special Report for 2014 , wearable user interfaces such as Google Glass are now in this stage.

Startup 97

Startup Marketing Entrepreneur Social Network 97

socalTECH

FEBRUARY 11, 2014

Peter Marx: I think what we are seeing for most consumers, particularly through smartphones, is that shopping, ride services and transportation, and mobile advertising--all of those take place in the urban environment. What do you say to them? That urban environment is managed and governed by the city. Thanks, and good luck! READ MORE>>.

Los Angeles 203

Los Angeles Technology Startup Examples 203

Tech Zulu Event

OCTOBER 19, 2012

Twitter’s head of TV, Fred Graver reported that “95% of the public social conversation around TV happens on Twitter. Facebook’s head of media and entertainment, Kay Madati, knows a thing or two about television. It’s not a spoiler, it’s a companion.” The television industry gets it, they need Twitter.

Conference 78

Conference Beverly Hills Social Media Media 78

Tech Zulu Event

SEPTEMBER 19, 2012

However, I can tell you that until recently, our business model was based purely on advertising and yes, it was profitable. The team is working with US-based advertisers, as well as exploring the TV and cable routes. There’s plenty of innovation in Africa – it just isn’t as widely reported as it should be. Profitable?

Netflix 82

Netflix Marketing Technical Review Content 82

Tech Zulu Event

JULY 31, 2012

It has been an incredible journey for me and I could not be prouder of what we accomplished over the past few years helping define Yahoo as a leader in digital media and advertising. Yahoo is an amazing brand and company, and I leave knowing we did all we could to help inform and entertain more than 700 million users each month.

Yahoo 74

Yahoo Pricing Writing Entertainment 74

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. In this role, he reports directly to Alan Mulally, Ford’s president and chief executive officer.

Los Angeles 75

Los Angeles Angel Social Media Media 75

Tech Zulu Event

MARCH 6, 2014

The inspiration to create Call of Duty vs Clash of Cans is very different on mobile. $$ and Advertisements. As blockbuster releases have become more high profile, and so have their advertisement budgets. In fact, Daniel reports, they just did an install at another Dave and Buster’s location in the Irvine area.

Mobile 93

Mobile Platform Technology Screening 93

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. In this role, he reports directly to Alan Mulally, Ford’s president and chief executive officer.

Los Angeles 49

Los Angeles Angel Social Media Media 49

Tech Zulu Event

APRIL 14, 2014

MW: The process of configuring reports is much more suited for laptop/desktop situation. MW: At my previous company, I was running big online advertising campaigns and delivering – in this case – leads to clients. MW: We like to think ourselves as a layer above all the other services that you may use that have a report.

Startup 85

Startup Southern California Mobile Software 85

SoCal Delicious

OCTOBER 8, 2012

In growing numbers, Silicon Valley executives—long based in tech strongholds like Santa Clara and Palo Alto—are buying homes in Los Angeles, as the lines between the technology and entertainment businesses grow blurrier. the entertainment industry. WSJs Lauren Schuker Blum shows us around. Replay the event.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44