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Convertro Lands $5M For Ad Targeting

socalTECH

Convetro , the online advertising targeting and optimization technology developer headed by serial entrepreneur Jeff Zwelling, has raised $5M in a Series B funding round, the company said this morning. The firm said the funding came from Bessemer Venture Partners and DAG Ventures, and will go towards sales and marketing.

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Rubicon Project: LA's Next IPO?

socalTECH

Rubicon Project , the online advertising technology firm headed by serial entrepreneur Frank Addante, looks like it may just be the next Southern California company to file for an IPO, based on a number of executive appointments made Tuesday.

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10 Tests of Your Modern Entrepreneur Lingo Savvy

Startup Professionals Musings

Many entrepreneurs I know don’t realize that the language they learned in the corporate world, or even their recent MBA class, won’t get them ahead in the startup world today. As a reality check, try this quick test of your entrepreneur savvy. As a reality check, try this quick test of your entrepreneur savvy. Super-angels.

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Convertro Launches New Product

socalTECH

Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach. Zwelling is a serial entrepreneur, who has a number of very successful companies under his belt, including YLighting (acquired by a private equity firm) and EchoSign (acuqired by Adobe). READ MORE>>.

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LA, and Southern California's Surge In Venture Capital Funds

socalTECH

Those local funds are on top of a massive injection of funding from out of area venture capitalists, private equity funds, family offices, and strategic investors. Investment interests: Consumer Internet, eCommerce, enterprise software, cloud computing, financial technology, advertising technology. Upfront Ventures.

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Product Manager Entrepreneur Mark Geller

SoCal CTO

He has a really interesting background as a product manager and now an entrepreneur. to work on an entertainment-related technology project and have stayed ever since. This is a novel user interaction that embeds casual entertainment directly into the operating system experience, based on some fairly interesting underlying technology.

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Under New Ownership, San Diego’s Ad-Juster Names Dennis Clerke CEO

Xconomy

Ad-Juster, a San Diego adtech startup acquired earlier this year by the investment arm of China’s Innotech International Group, Wednesday named local software entrepreneur Dennis Clerke as CEO. He succeeds Ad-Juster founder and president Mike Lewis, who has left the company. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.