Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. entrepreneur goals startup metrics social media'

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

NOVEMBER 14, 2012

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Cost of customer acquisition.

Metrics 106

Metrics Startup Sales Statistics 106

Startup Professionals Musings

AUGUST 25, 2023

In the aftermath of the recent pandemic, which caused many businesses to close, a new raft of business workers and entrepreneurs are deciding to pursue their own dreams of being a new business owner, and controlling your own destiny. Pick a name, location, and marketing strategy early. Names and taglines are critical to success.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

SEPTEMBER 11, 2021

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. If your product is free, with advertising revenue from click-throughs, you need a sign-up rate and page-view rate that approaches one million page views per month.

Startup 121

Startup Metrics Customer Custom 121

Startup Professionals Musings

OCTOBER 11, 2010

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Get attention and reach your audience. Project the future.

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get the message from your customer.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Return-On-Investment metrics are not new, but the tools are different.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

MARCH 9, 2020

Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. Continually add new marketing and distribution partners. Real growth always requires real marketing. Ask every employee to focus on sales.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

AUGUST 21, 2021

Yet as a business advisor I am convinced that making the jump from a startup to a the next unicorn takes a different mindset, and actions most entrepreneurs are reluctant to face. In my experience, less than half of founding entrepreneurs even aspire to stay and scale their company. Switch your focus from product development to sales.

Startup 151

Startup Course Sales Entrepreneur 151

socalTECH

JUNE 25, 2013

Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. Media Design Group has been working with Dollar Shave Club to measure how well TV advertising is working for the company. READ MORE>>.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

Startup Professionals Musings

APRIL 27, 2022

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Startup 110

Startup Entrepreneur Capital Examples 110

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. That is the quandary which entrepreneurs face today in building models for new companies around a web presence.

Metrics 207

Metrics Sites Advertising Web 207

Berkonomics

APRIL 8, 2021

It was as much in reaction to my getting blank stares from entrepreneurs when I asked the above question as it was for me to better understand the problem itself. In today’s world of social marketing, it takes someone knowledgeable if not expert in understanding how to use available resources in promotion and marketing.

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get the message from your customer.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

JULY 13, 2013

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Entrepreneur 98

Entrepreneur Startup Examples Satisfaction 98

Tech Zulu Event

NOVEMBER 28, 2011

Live, right there in front of us, he opened his private admin dashboard with the stats from AppSumo and revealed what marketing campaigns failed, how much those cost as well as which ones succeeded and how much revenue those brought in. Their first few weeks in business we’d have brainstorming sessions on how to market. I resisted.

Metrics 87

Metrics Email Startup Technical Review 87

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost.

Social Media 108

Social Media Media Startup Tips 108

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. This time I'm getting to know Mark Geller ( LinkedIn , @markgeller ).

Product 150

Product Entrepreneur Social Media Google 150

socalTECH

AUGUST 31, 2009

Hamet is now helping True Ventures look at investments in Southern California, and we thought it would be worthwhile to talk to him about the firm's new interest here, his role, plus his insights into where the advertising industry is now. It's more the stage and entrepreneur. There are now tremendous amounts of advertising options.

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. But, contrary to what most people preach, it isn’t entirely free.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

JULY 28, 2019

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Startup 93

Startup Entrepreneur Capital Examples 93

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Although his focus is naturally on bigger companies, I contend that his recommended strategies apply equally well to entrepreneurs and startups: Demand a mindset of deep thinking for the long term.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

DECEMBER 30, 2016

Some experts have tied this market to location detection hardware (GPS), but even that is now pervasive on all smart devices. There is positive room here for many new players, but if you want to be a candidate, there are some special challenges you need to consider: Advertisers won’t participate until the user population is large.

Advertising 63

Advertising Content Social Media Satisfaction 63

socalTECH

JANUARY 24, 2011

market has been different, is that the adoption of mobile internet has not been nearly as prevalent. The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable. The reason for music, is it's a really aspirational market.

Startup 220

Startup West Hollywood Metrics Entertainment 220

socalTECH

DECEMBER 11, 2017

They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. We bring value to those small guys who can't compete against a $60 million marketing budget. Really, we're the sales and marketing arm of those companies. So where are you now?

Startup 174

Startup Metrics Customer Custom 174

Startup Professionals Musings

JULY 29, 2016

Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. Continually add new marketing and distribution partners. Real growth always requires real marketing. Ask every employee to focus on sales.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

InfoChachkie

APRIL 30, 2012

In his book Enchantment , Guy Kawasaki encourages entrepreneurs to immerse their audience in their “cause”, in order to enchant them. A/B testing requires marketers to leave their egos and emotions at the door and allow quantifiable metrics to drive their decisions. Common Name – As Cialdini, et al note in Yes! Gender Bias.

Study 243

Study Advertising Research Customer 243

Startup Professionals Musings

NOVEMBER 28, 2014

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Startup 104

Startup Entrepreneur Examples Satisfaction 104

Startup Professionals Musings

FEBRUARY 26, 2013

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. If your product is free, with advertising revenue from click-throughs, you need a sign-up rate and page-view rate that approaches one million page views per month.

Startup 106

Startup Metrics Customer Custom 106

Both Sides of the Table

JULY 1, 2010

He didn’t tell it in the video but, ever the entrepreneur, Scott started a business to take couples up on a “mile high club&# flight on airplanes as a way of getting all of his miles logged to get his next class of airplane license that required a certain number of hours logged. It’s part of what makes him so likable.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Startup Professionals Musings

AUGUST 9, 2017

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Tips 55

Tips Startup Entrepreneur Examples 55

SoCal CTO

JUNE 9, 2010

"Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. Why Entrepreneurs Hate Lawyers. Through advertising or direct sales, these sites harvest intent. If you can just be friendly enough and get your users to party with you, the rest is really easy.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. But, contrary to what most people preach, it isn’t entirely free.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Many entrepreneurs scare away potential investors by claiming that their technology represents “truly disruptive technology.” Industry & market sizing. Explain the business model.

Competition 113

Competition Metrics Startup Invest 113

Startup Professionals Musings

OCTOBER 18, 2010

I’ll put my money on one of the originals in the social media marketing game, my friend Lon Safko, who just published his Second Edition of the bestselling book, “ The Social Media Bible.” Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Implement metrics and analytics.

Social Media 95

Social Media Media Startup Blogging 95