SoCal Tech Calendar

NOVEMBER 9, 2012

Mobile LAVA welcomes BIA/Kelsey analysts Matt Booth and Michael Boland to share their insights into the trends, market events, companies and case studies that are driving current and future opportunities in interactive and mobile local media. See [link] (more)

LAVA 100

LAVA Mobile Media Case Study 100

Startup Professionals Musings

OCTOBER 23, 2022

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. Thus it’s both a challenge and a business opportunity for every entrepreneur to expand into new markets and grow their business.

Social Media 107

Social Media Tool Google Yahoo 107

Startup Professionals Musings

OCTOBER 22, 2021

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Even more valuable are success case studies and testimonials. The best place to learn is by scouting around the Internet today.

Technical Review 124

Technical Review Case Study Software Review Startup 124

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Case studies, supporting videos, and giveaways still work well in this regard.

Social Media 134

Social Media Case Study Customer Custom 134

Startup Professionals Musings

JULY 22, 2012

Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations. Follow-up for customer satisfaction.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Both Sides of the Table

AUGUST 21, 2011

My macro theme was “great entrepreneurs&# who mapped to my belief system about the kind of entrepreneurs I wanted to work with. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. They’re not.

Mobile 329

Mobile Advertising Media Marketing 329

InfoChachkie

APRIL 30, 2012

In his book Enchantment , Guy Kawasaki encourages entrepreneurs to immerse their audience in their “cause”, in order to enchant them. In one study, 56% of the subjects were twice as likely to complete a survey sent by someone with a name similar to their own, versus 30% of the subjects in the control group. Gender Bias.

Study 243

Study Advertising Research Customer 243

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. Thus it’s both a challenge and a business opportunity for every entrepreneur to expand into new markets and grow their business.

Social Media 131

Social Media Startup Tool Google 131

InfoChachkie

JUNE 11, 2012

For many entrepreneurs, college has little appeal. Academia’s arbitrary, bureaucratic structure, combined with its predominant focus on theoretical issues, causes many entrepreneurs to depart college early. Entrepreneurs are misfits. Entrepreneurs are often societal rejects.

Tips 279

Tips Startup Education Entrepreneur 279

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

JANUARY 5, 2019

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Even more valuable are success case studies and testimonials. The best place to learn is by scouting around the Internet today.

Technical Review 97

Technical Review Case Study Software Review Startup 97

Startup Professionals Musings

DECEMBER 11, 2016

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Even more valuable are success case studies and testimonials. The best place to learn is by scouting around the Internet today.

Startup 107

Startup Technical Review Case Study Software Review 107

Startup Professionals Musings

AUGUST 20, 2013

Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. entrepreneur startup website business' Join relevant business associations.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

NOVEMBER 15, 2015

As a startup advisor, I see many aspiring entrepreneurs whose primary motivation seems to be to work part time, or get rich quick, or avoid anyone else telling them what to do. Yet, for those with more realistic expectations and the right motivation, the entrepreneur lifestyle can be the dream life you envisioned. Marty Zwilling.

Entrepreneur 101

Entrepreneur Organization Customer Custom 101

Startup Professionals Musings

MARCH 10, 2018

As a startup advisor, I see many aspiring entrepreneurs whose primary motivation seems to be to work part time, or get rich quick, or avoid anyone else telling them what to do. Yet, for those with more realistic expectations and the right motivation, the entrepreneur lifestyle can be the dream life you envisioned. Marty Zwilling.

Entrepreneur 66

Entrepreneur Organization Customer Custom 66

socalTECH

MAY 23, 2017

Usually, it's someone with just curiosity about the app, and the advertisers will pay several dollars for that download, only to have the user just delete the app, without having ever played it or even gotten through a tutorial. He was just a friend from church, and we actually connected at church through bible study.

Startup 113

Startup Southern California UCLA Technical Review 113

InfoChachkie

SEPTEMBER 3, 2013

Entrepreneurs seeking funding should emulate Addie''s efficient and focused pursuit of perfection. When securing funding, entrepreneurs must balance the desire for perfection with the urgent need to ensure the process is efficient. When seeking the perfect pitch, in baseball and in the startup world, less is a lot more. One-liners.

Product 208

Product Yammer Technical Review Google 208

Startup Professionals Musings

APRIL 1, 2011

Just yesterday, a new study “ The PNC Economic Outlook: Survey of Small & Middle-Market Business Owners ” was published. At the same time, 62% plan to invest more in marketing and advertising, while 50% will invest in expansion and 46% will pursue new revenue streams. Add new revenue streams, and more aggressive marketing.

Study 89

Study Startup Pricing Guide 89

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

OCTOBER 4, 2009

Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. Most start-up entrepreneurs have little or no sales experience. This is the easiest one for most entrepreneurs. But most good entrepreneurs do this naturally.

Sales 319

Sales Startup Platform Tips 319

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. Will a third-party pay (advertisers, data companies)? If you want to succeed you need to study the competitors. How much ad revenue does TripAdvisor make?

Startup 150

Startup Marketing Study SEO 150

socalTECH

AUGUST 8, 2012

Santa Monica-based Fundable (www.fundable.com) is a newly launched, crowdfunding site which is headed by local entrepreneur Wil Shroter. Dolgoff has a fascinating background--he invented the first LCD projector, he helped inspire Star Trek's Holodeck, and he also is a serial entrepreneur who took his company public on the NASDAQ in the 90's.

Startup 252

Startup Sites Patents Outsource Development 252

socalTECH

JANUARY 24, 2011

The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable. To help it along, we developed some software which makes it easy to create a mobile experience, which corresponds to a QR code you can place on any, real world object.

Startup 220

Startup West Hollywood Metrics Entertainment 220

Startup Professionals Musings

MARCH 17, 2016

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. Thus it’s both a challenge and a business opportunity for every entrepreneur to expand into new markets and grow their business.

Social Media 53

Social Media Tool Anthem Google 53

Startup Professionals Musings

JUNE 8, 2012

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Even more valuable are success case studies and testimonials. The best place to learn is by scouting around the Internet today.

Technical Review 99

Technical Review Case Study Startup Software Review 99

SoCal CTO

JUNE 9, 2010

Why Entrepreneurs Hate Lawyers. Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

JULY 20, 2011

However, it was an idea and concept which had been brewing for awhile, and besides, I had a personal interest in starting my own company and wanting to be an entrepreneur. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. It was the fall of 2008, when Lehman Bros.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

DECEMBER 1, 2009

Join us as we kick off the holiday season in grand style and bestow the Digital Family Outstanding Achievement Honor on Scott Painter, Founder of CarsDirect and Entrepreneur. Nowhere else can you find the top app experts converging with the biggest names in advertising and marketing. Use discount code: DFR30 to receive $30 price.

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Startup Professionals Musings

AUGUST 2, 2012

But entrepreneurs need to look more broadly into the B2B space for more lucrative opportunities. Sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Coopetition,” or strategic cooperation with a competitor is another angle.

Services 82

Services Competition Mobile Entertainment 82

Tech Zulu Event

AUGUST 15, 2011

Garth will speak about successes in partner development, using case studies from his experience at Klout. GroupPrice was recently named in Entrepreneur Magazine’s Top 100 Brilliant Companies for 2011. Krishna will speak about the future of mobile advertising, and how to maximize its potential.

SEO 85

SEO CTO Coach Conference Social Media 85

socalTECH

FEBRUARY 15, 2019

In terms of where we offer to our customers, we have 250 different areas, from early childhood to studying for an MCAT or the bar. If a tutor were to go out and try to advertise like we do, they would go under, and they'd lose money right away. That's a great question. The reason why, is the legwork required to get clients is tough.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Startup Professionals Musings

DECEMBER 5, 2010

Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations. Follow-up for customer satisfaction.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. So What is This Underbelly of Which You Speak?

Marketing 379

Marketing Startup SEM SEO 379

Tech Zulu Event

NOVEMBER 3, 2009

Jon, i.e. The International Man of Advertising, developed his success at award-winning traditional agencies such at Leagas/London, Fallon/NY, Wieden/Amsterdam and Publicis MOJO/Sydney on global brands such as: Nike, Adidas, Diesel, Powerade, Gor-tex and Coke. Confirmed Panelists Include: Jonathan Rosen luckyny.com. .

Social Media 75

Social Media Social Network Media Writing 75

Tech Zulu Event

SEPTEMBER 4, 2012

Students have to register with their matriculation numbers, and supply upon registration, their course of study, faculty, department, mode of entry, year of entry etc. We also raised fund for CPC advertising, which doubled sign-ups. At LAGbook, we rake in revenue through online advertising. It all worked out fine.

Social Network 100

Social Network Networking Advertising Startup 100

Startup Professionals Musings

FEBRUARY 18, 2010

Just yesterday, a new study “ U.S. At the same time, 62% plan to invest more in marketing and advertising, while 50% will invest in expansion and 46% will pursue new revenue streams. Tags: entrepreneur startup optimism business 2010. Even though it has been a long haul, it’s nice to see some optimism on the horizon for 2010.

Startup 48

Startup Guide Study Entrepreneur 48

socalTECH

OCTOBER 3, 2019

Andrew Thomas: It's traditionally been the techies, the tech entrepreneurs, coders, gamers, and college students. It's also been a great way to advertise, to be on those shelves, and not just rely on online ads. I know your first customers used to be the techies and coders, what does your user base look like now?

Marketing 100

Marketing Startup Social Media Product 100