socalTECH

APRIL 20, 2010

Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand. Tags: revv automation publishing advertising project rubicon. READ MORE>>.

Product 133

Product Clearstone Advertising Demand 133

socalTECH

NOVEMBER 23, 2010

Santa Monica-based Rubicon Project , the online ad network optimization firm, told its customers today that it has just optimized its one trillionth display ad. Rubicon Project's services are used by web publishers to pick the best ad networks to run on a specific page of their site, based on the return predicted from that ad network.

Clearstone 159

Clearstone Santa Monica News Equity 159

socalTECH

MAY 10, 2012

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm. READ MORE>>.

Ticketmaster 133

Ticketmaster Clearstone Yahoo Web 133

socalTECH

MARCH 24, 2011

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. Rubicon Project is headed by Frank Addante, and develops ad optimization technology for web publishers, helping them to pick the best ad networks to optimize revenue on their web site. READ MORE>>.

Clearstone 113

Clearstone Oracle Web Advertising 113

socalTECH

MAY 14, 2013

We caught up with founder Evan Britton about how his company has created the top site in the Internet niche of celebrity birthdays, and how that intense focus on a single niche--and user experience- has paid off for the company in terms of user engagement and growth. That was the genesis of the site. It was discouraging.

Google 236

Google Sites Startup Web 236

socalTECH

APRIL 13, 2009

Los Angeles-based Rubicon Project , which operates an online advertising optimization service, is announcing this morning that the firm has raised $13M more in a combination of equity and debt. According to Rubicon, the follow on funding round brings its total raised to $33M. READ MORE>>.

Clearstone 100

Clearstone Equity Advertising Research 100

socalTECH

FEBRUARY 15, 2011

On one hand, you've got publishers, on the other, advertisers. Even with quality publishers and advertisers, there's still a lag in payment timing between the advertisers and publishers of anywhere from 90 to 120 days. But, we have a non-equity dilutive product, and we accelerate cash flow.

Advertising 133

Advertising .Net Startup Funding 133

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. We're about to do some marketing, but the hard part really isn't going to be getting people to visit the site, it's to get them to stick. What's the business model behind the site--it looks like this is advertising driven?

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

socalTECH

AUGUST 17, 2020

If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. In between that, I was formerly at the private equity firm Clearlake Capital, out of Santa Monica, which manages 8 billion in private equity investments.

Help 113

Help Commerce Platform Orange County 113

Startup Professionals Musings

MAY 27, 2016

Some business successes can be attributed to luck, timing, or available funding, but in this case most agree that Gary was simply a marketing genius and he created his own market through creative advertising, emotional appeal and exclusivity. Investors like to see new intellectual property as a barrier to entry.

Ideas 53

Ideas Technical Review Entrepreneur Advertising 53

socalTECH

DECEMBER 1, 2008

We're the venture capital arm of Saban Capital Group, which is Haim Saban's investment vehicle and private equity firm, which he founded in 2001. He's an entrepreneur and operating executive, and has made investments in companies like Univision--the largest television network in the U.S.--where where he is Chairman.

Southern California 100

Southern California Media Venture Capital Invest 100

socalTECH

DECEMBER 1, 2008

We're the venture capital arm of Saban Capital Group, which is Haim Saban's investment vehicle and private equity firm, which he founded in 2001. He's an entrepreneur and operating executive, and has made investments in companies like Univision--the largest television network in the U.S.--where where he is Chairman.

Capital 100

Capital Southern California Media Venture Capital 100

socalTECH

MARCH 31, 2014

I helped to grow that to a major player in ecommerce and online advertising, which is used to find and buy chips use in your iPhone, in your computer, and everything else today. To give you an overview, there are something like 6,000 equities in the U.S. which are super actively traded, those stocks that we all trade.

Orange County 245

Orange County Startup News IBM 245

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Gilt Group is currently the largest private sale web site in US. It means that the investors can focus on the issues that one faces at that particular stage.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Startup Professionals Musings

JUNE 2, 2011

Print advertising is expensive, but social media is free. If you spend $50K on a website selling party supplies but you soon realize it's the sales of catering supplies you offer that have taken off, you will want to have a site that promotes your newfound focus. Businesses can be built on sweat equity.

Startup 92

Startup Capital Blogging Ideas 92

SoCal CTO

NOVEMBER 10, 2009

Visible networking is turning into a really great opportunity to get to know people better, get to meet new people, and have some interesting conversations. For me, FI was great for networking with Adeo and the other mentors, who are all world class successful entrepreneurs themselves, as well as the other founders in the program.

Product 150

Product Entrepreneur Social Media Google 150

Tech Zulu Event

MARCH 7, 2010

Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. 9:00am: Keynote Presentation: Mobile Advertising: The Hype, The Hope, and The Financial Reality. Presenter: Scott A. Krishna Subramanian, Co-Founder, Mobclix.

Mobile 40

Mobile Media Case Study Advertising 40

Frank Addante

APRIL 16, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Recently, I have been looking very closely at the online advertising market. Inventing Stuff, Obviously Impossible? Zondigo, Inc.

Google 40

Google Advertising Startup Venture Capital 40

Both Sides of the Table

NOVEMBER 8, 2010

The idea was that if you could put up a consumer site that was seen as the best place to consume content then people wouldn’t go to lower-quality or free sites to get it. The founders felt that having a legitimate site for content would discourage Silicon Valley VC’s from funding entrepreneurs to create the next big TV killer.

Hulu 292

Hulu Technical Review Content Advertising 292

Both Sides of the Table

MAY 15, 2010

But when the finally convert the debt to equity the round gets filed with the SEC and thus journalists often pick up on it. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. They also avoid Reg D.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Frank Addante

OCTOBER 31, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. It results in a lack of focus and diluted brand equity. L90 (Startup 3.0) , my third company, was the "premium advertising network".

Startup 40

Startup Venture Capital Advertising Email 40

Tech Zulu Event

AUGUST 13, 2010

Your clients pay you to design and build web sites and app. Entrepreneurism / Monetization Advertising, ecommerce, monetization. . Entrepreneurism / Monetization advertising effectiveness, content distribution, monetization. . Make Millions: Re-Invent Global Sites for Local Markets. Ben Huh, Cheezburger Network.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Both Sides of the Table

JUNE 12, 2010

We had a special edition of This Week in Venture Capital this week shooting out of the Next New Networks offices in New York. How did they end up with such an irreverent site and what was their objective? Private, flash sales site focused on apparel goods (women, men and children). Social network app developer and ad network.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

SoCal Delicious

SEPTEMBER 19, 2012

Adam Goldenberg’s JustFab is one of the new heavy-hitting membership fashion sites. Most recently, Rosenblatt cofounded Demand Media, launching in 2006 with $120 million in equity and the acquisition of eHow.com. Thanks to our advertisers. You might know Demand Media better as the people behind Cracked, DailyPuppy, and GolfLink.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75