Startup Professionals Musings
SEPTEMBER 22, 2022
For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Always test the relationship before signing a contract.
socalTECH
APRIL 30, 2018
For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. I've been in product, product development, marketing, and management.
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socalTECH
JANUARY 7, 2019
One of the promising companies that participated in Startup Boosts Fall 2018 cohort Lawgood (link: [link] uses AI as part of their service to provide review and authorship of legal contracts. They also have to be willing to lead by example, while not being afraid to show vulnerability and honesty about their limitations.
socalTECH
NOVEMBER 21, 2014
More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.
socalTECH
APRIL 21, 2017
It was a logical system to start offering up cloud-based systems like those we had developed. But what they also did is figure out, is instead of talking about whether something is a good product, how it works, and how much it costs, they always have advertised how that product makes you feel. That's actually what we've done at OceanX.
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.
socalTECH
MARCH 20, 2009
Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. For example, in Scour, you can do a search for shoes, and read comments about a specific shoe or shoe website, plus you can potentially engage users that left the comment. It's pretty much been all organic.
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