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Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 127
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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 95
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Lyfe Mobile | Augmented Reality Ad Network With Real-Time Bidding

Tech Zulu Event

Lyfe Mobile is a new Southern California startup that combines augmented reality (AR) with traditional ad networks and real-time bidding (RTB) to offer advertisers and brands a unique opportunity to engage customers in an exciting new way. What if we could build ads that people actually like on the same framework advertisers are used to?”

Mobile 102
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The Right Marketing For A New Business Costs Least

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 100
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Interview with Bryan Biniak, Connected Travel

socalTECH

At the intersection of those two is Los Angeles-based Connected Travel (www.connectedtravel.com), the startup which is behind Honda's Drive Drive platform. We have built an application services platform for vehicles, and our first customer was actually USAA. If you think about it, advertising is trying to get you to do two things.

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Startups Need To Embrace Zero Paid Media Marketing

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 101