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PR Is A Passion Play That Cannot Be Outsourced

InfoChachkie

Rather than directly explaining their value proposition with all the passion and heartfelt stridency that only an entrepreneur can deliver, they outsource this communication to a Public Relations (PR) firm. Beyond PR, such roles include: Sales, Product Development, Strategic Planning and Fund Raising. Thought not.

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Reflections On 2018: Matt Stodder, Startup Boost LA

socalTECH

And, many of the presenting companies received sizable funding commitments and offers of ongoing help. One of the promising companies that participated in Startup Boosts Fall 2018 cohort  Lawgood (link: [link]  uses AI as part of their service to provide review and authorship of legal contracts.

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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Always test the relationship before signing a contract.

Marketing 133
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10 C-Level Positions That Are Red Flags For Funding

Startup Professionals Musings

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. If your business is managing contracts and patents, it makes sense, but the CLO for most startups is LegalZoom on the Internet.

CTO Hire 100
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Interview with Dave Fink and Jonathan Neddenriep, Postie

socalTECH

Is there a way you can make direct mail perform more like digital advertising channels? We then allow you to use the print cloud, where we develop, print, and mail pieces very easily. We spoke with Dave Fink , CEO and co-founder of Posite, and Jonathan Neddenriep , co-founder and CTO of the company, to learn more.

CTO Hire 100
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How Nils Forsblom Is Reinventing Himself In Mobile With TenFarms

socalTECH

Nils Forsblom is not new to the startup world -- in fact, his last startup, Fruugo, raised an astounding $48M in funding, and became one of the most heralded-- and controversial --startups in Finland. Nils Forsblom: TenFarms is a mobile app developer. It was the guy we'd outsourced as CEO. What are TenFarms and PhotoPoll?

Mobile 233
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8 Key Rules for Starting a Business on a Shoestring

Startup Professionals Musings

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising. Both are wrong.

Startup 108