socalTECH

JUNE 27, 2013

Santa Monica-based Gradient X , the programmatic mobile advertising startup backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), and Mark Suster, said today that it has exited its beta. READ MORE>>.

GRP Partners 168

GRP Partners OpenX Santa Monica Advertising 168

socalTECH

FEBRUARY 7, 2013

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire.

OpenX 223

OpenX CTO Hire GRP Partners CIO 223

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously.

Sales 178

Sales GRP Partners Advertising Entertainment 178

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

NOVEMBER 23, 2012

Santa Barbara-based RingRevenue , which develops call marketing automation technology, said Wednesday that it has raised $3.25M in a funding round. The round was led by GRP Partners and Rincon Venture Partners. RingRevenue said that in 2012, advertisers have generated more than $200M worth of sales using its technology.

Marketing 174

Marketing GRP Partners Santa Barbara Advertising 174

socalTECH

MAY 9, 2012

GumGum , the provider of in-image advertising services which is backed by GRP Partners, First Round Capital, New Enterprise Associates and Crosscut Ventures, has signed a deal with a Canadian firm, in its first deal out of the country, according to the company Wednesday. READ MORE>>.

GRP Partners 170

GRP Partners Advertising Entertainment Capital 170

socalTECH

MARCH 5, 2012

Los Angeles-based Burstly , the mobile advertising technology firm headed by Evan Rifkin, said today that it has acquired TestFlight , a developer of a real-time dashboard which provides mobile advertising and revenue analytics for iOS apps. Financial terms of the buy were not disclosed. funding round in November.

GRP Partners 154

GRP Partners Metrics Advertising Mobile 154

socalTECH

JANUARY 10, 2012

Santa Barbara-based RinvRevenue , the provider of pay-per-call marketing technology, said today that it has partnered with mobile ad network firm Tapjoy. The two said they partnership will deliver advertisers with more customers through inbound calls. Financial details of the partnership were not announced. Shaw Ventures.

Mobile 182

Mobile Networking GRP Partners Santa Barbara 182

socalTECH

FEBRUARY 1, 2013

The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M in a Series B funding round in October. READ MORE>>.

Content 168

Content GRP Partners Redpoint Santa Monica 168

socalTECH

AUGUST 16, 2012

Los Angeles-based GumGum , the provider of in-image advertising technology, said this morning that it has named Tony Winders as its Senior Vice President of Marketing. GRP Partners, First Round Capital, New Enterprise Associates and Crosscut Ventures. GumGum is venture backed by. READ MORE>>.

Causecast 138

Causecast Marketing GRP Partners Advertising 138

socalTECH

FEBRUARY 15, 2011

Santa Barbara-based RingRevenue , which provides pay-per-call tracking technology, has partnered with marketing and lead generation firm DoublePositive Marketing Group , the firms said today. The partnership allows DoublePositive to include phone numbers in advertisements, and track responses to those different inbound calls.

GRP Partners 154

GRP Partners Santa Barbara Education Advertising 154

socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Burstly is venture backed by Founder Collective, GRP Partners, Rincon Venture Partners, and SoftBank Capital.

Mobile 171

Mobile Services CPC GRP Partners 171

socalTECH

JANUARY 28, 2010

Santa Barbara-based RingRevenue , the pay-per-call technology firm headed by Jason Spievak, is powering a new direct reponse marketer, As Seen Anywhere , also based in Santa Barbara, the two firms said today. According to the firms, As Seen Anywhere will provide multi-channel, pay-for-performance advertising. READ MORE>>.

Santa Barbara 153

Santa Barbara GRP Partners Social Media Advertising 153

socalTECH

MAY 11, 2010

Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. The round comes from GRP Partners, Greycroft Ventures, and Matt Coffin, the founder of LowerMyBills. Tags: adly venture capital twitter advertising. READ MORE>>.

GRP Partners 154

GRP Partners SoCalTech Advertising Venture Capital 154

socalTECH

NOVEMBER 11, 2010

The company's technology allows search marketers to automatically create more relevant search ads, which result in a better response rate than a standard generic ad. DataPop is one of the companies in LaunchpadLA, the business mentoring and incubation effort being spearheaded by GRP Partners' Mark Suster. READ MORE>>.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

JUNE 3, 2009

Santa Barbara-based RingRevenue , which is developing technology for pay-per-call, telephone affiliate advertising, has raised $3.5M in a funding from GRP Partners, Rincon Venture Partners, and Great Pacific Capital. Tags: ringrevenue venture capital call telephone affiliate advertising. READ MORE>>.

GRP Partners 100

GRP Partners Santa Barbara Advertising Venture Capital 100

socalTECH

APRIL 15, 2010

The energy and clean technology sector actually helped boost investments in Los Angeles, as well, with big deals for Torrance-based Amonix , which raised $64.4M Clean technology in Southern California represented $230.0M in investments, IT services--which includes many online advertising firms--was at $35.15M in investments.

Southern California 208

Southern California Orange County Invest GRP Partners 208

socalTECH

MAY 1, 2012

Santa Barbara-based RingRevenue , the provider of pay-per-call technology used by affiliate marketers to track conversions, looks to be in growth mode, with the firm nearly doubling its staff over the last four months. RingRevenue is backed by GRP Partners and Rincon Venture Partners. READ MORE>>.

GRP Partners 170

GRP Partners Santa Barbara Marketing Technology 170

socalTECH

MARCH 22, 2011

Santa Barbara-based RingRevenue , the pay-per-call technology provider, says today that it has been seeing gains in the financial services industry with its platform. RingRevenue is venture backed by GRP Partners and Rincon Venture Partners.

Services 189

Services GRP Partners Santa Barbara Technical Review 189

Tech Zulu Event

JUNE 11, 2013

Mark Suster of GRP Partners and Launchpad was confirmed to keynote along with Nely Galan of Galan Entertainment, the first Latina president of Telemundo. Many companies, people, and initiatives share the mission to make LA a global epicenter for technological innovation and entrepreneurialism.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

Both Sides of the Table

MARCH 12, 2013

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. This is exactly the brand that GRP Partners wants to embody.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

socalTECH

DECEMBER 30, 2010

We asked the same five questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next two weeks. In your opinion, what events, companies, or people made the biggest impact on the technology world in 2010? 2) Advertising in the Facebook ecosystem.

Technical Review 160

Technical Review Southern California Cloud Computing Venture Capital 160

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? Advertising is great. Then came blogs.

Ideas 286

Ideas Advertising Google Technical Review 286

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

AUGUST 1, 2010

Many (Union Square Ventures, Foundry Group, True Ventures, GRP Partners, Mike Hirshland at Polaris Ventures) do it the right way – we treat it as a normal investment and we don’t have a “options&# strategy with our investment. and (Is There Really a Signaling Problem with VC Seed Funding?). Ask their strategy.

Seed Funding 298

Seed Funding Funding Venture Capital GRP Partners 298

Both Sides of the Table

JULY 1, 2010

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. And it carries no inventory. Total raised: $10.5mm.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

MARCH 30, 2010

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). it lets you sell your inventory directly and without any middle man taking fees.

Mobile 282

Mobile Invest Company Companies 282

SoCal CTO

JUNE 9, 2010

Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. Through advertising or direct sales, these sites harvest intent. He’d wasted a year of his life and had a pile of stock options that weren’t very interesting. Tesla is not. It's a great talk.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

JULY 16, 2010

But VC is an “illiquid asset&# so funds didn’t disappear quickly - In 2000/01 the stock market quickly adjusted punishing investors in the NASDAQ and in individual public technology stocks. side note: our last fund at GRP Partners is currently ranked as the 5th best performing fund of the year 2000. VC will shrink.

Venture Capital 311

Venture Capital Startup Seed Funding Rustic Canyon 311

SoCal Delicious

MARCH 1, 2010

Mark Suster, a partner at GRP Partners in Los Angeles, spoke with Fastcompany.com about what makes L.A.s is a lot more of: Show me how youre going to commercialize this technology, I want to understand how it makes money. Well, that technology came from an L.A. startup scene so hot. What makes L.A.

Los Angeles 50

Los Angeles Company Companies Angel 50

Tech Zulu Event

SEPTEMBER 24, 2010

Mark Suster , GRP Partners. Not limited to the technology industry, our members invest in exciting companies in a wide range of industries including biotech, consumer products, Internet, IT, life sciences, media, software and environmental, among others. Panel speakers: Paige Craig , aka. Adrenaline Fueled Angel.

Social Media 60

Social Media Technical Review Tech Coast Angels Venture Capital 60

Tech Zulu Event

SEPTEMBER 20, 2010

Mark Suster , GRP Partners. Not limited to the technology industry, our members invest in exciting companies in a wide range of industries including biotech, consumer products, Internet, IT, life sciences, media, software and environmental, among others. Panel speakers: Paige Craig , aka. Adrenaline Fueled Angel.

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71

socalTECH

FEBRUARY 9, 2009

We brought together Peter Cowen of Groundwork Equity , Mark Suster of GRP Partners , Rick Smith of Crosscut Ventures , and Richard Yen of Saban Ventures -- all of who will be on the judging panel for the Tech Coast Angel's Fast Pitch on February 24th, to give us a their hints and tips about pitching to venture capitalists.

Tech Coast Angels 100

Tech Coast Angels Ideas Entrepreneur Invest 100

Both Sides of the Table

FEBRUARY 15, 2011

The VC partner, somebody I greatly respect said, “Yeah, we like Gil and what they’re doing. I’m just not sure you can build a great technology firm outside of Bay Area.&#. But we do have great technology developers. Scott Painter , founder of CarsDirect has created TrueCar (backed by GRP Partners).

Venture Capital 313

Venture Capital Southern California Google Startup 313

Both Sides of the Table

JULY 10, 2011

Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. Some will cite my investment two years ago in social-media advertising company Ad.ly It is the town hall.

Platform 307

Platform News Startup Invest 307