Tech.Co

OCTOBER 28, 2020

A just-announced partnership between the social giant TikTok and the ecommerce giant Shopify could mint a brand-new class of TikTok-friendly ecommerce stores. The platforms will add additional ecommerce features down the line, though they're a little vague on what those will be. Why It's an Opportunity. Who Will Take Advantage?

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socalTECH

DECEMBER 9, 2020

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

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Tech.Co

NOVEMBER 23, 2015

These alternative platforms have, in turn, grabbed the attention of entrepreneurs who recognize the market vertical isn’t shrinking anytime soon. Not only that, they’ve started launching their own companies and platforms that tout innovative ways to help millenials get in on the action.

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TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. Popbase is an app that operates almost like an interactive forum for new media.

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socalTECH

AUGUST 17, 2020

The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things.

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socalTECH

MAY 29, 2013

Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. Adly says it has a network of more than 75,000 influencers and celebrities on its platform, and so far has run campaigns for over 200 brands.

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socalTECH

APRIL 4, 2018

Los Angeles-based Fullscreen announced this morning that it has acquired Reelio , the developer of an influencer marketing platform focused on the millennial and Gen Z market, helping brands, advertisers, and agencies identify social media influencers. Financial terms of the buy were not announced.

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Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

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Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

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socalTECH

JANUARY 9, 2018

Woodland Hills-based REX Real Estate Exchange , a startup which helps homeowners sell their homes without using an MLS, has raised $15M in a Series B funding. According to REX co-founder and CEO, Jack Ryan, it has developed a technology platform which helps homeowners sell their homes, without going through a traditional agent or MLS.

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StartUp Beat

NOVEMBER 14, 2017

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. ,” asks Forbes contributor AJ Agrawal.

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TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. Leveraging LLMs to help users fill in text, whether it’s by providing starter content, samples, or highly personalized tips, makes their lives easier. Now that AI is here to help, every textbox is an opportunity to help a customer through the challenge.

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socalTECH

OCTOBER 26, 2010

Ventura-based The Trade Desk , the newest Internet advertising startup of Jeff Green, former co-founder of AdECN, said today that it has tapped an eBay vet for its new Director of Platform Solutions. Tags: trade desk tradedesk internet advertising executive ebay marketing. READ MORE>>.

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socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M We put all of that into our system, and distribute it among our network through our logistics platform.

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socalTECH

APRIL 23, 2013

MarketShare, which is co-led by Wes Nichols and Jon Vein, said the financing will go towards its technology platform and accelerate growth in markets worldwide. software analytics advertising sales marketing partners elevation capital venture marketshare' The firm said it was advised by LUMA Partners in the deal. READ MORE>>.

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socalTECH

MAY 17, 2017

Ted Dhanik is co-founder and CEO of West Hollywood-based engage: BDR (www.engagebdr.com), which recently just launched an influencer marketing platform aimed at Instagram.users. All of that is used to mark a post as payable, and also provides additional reporting for advertisers, who want to know how many people they reached.

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socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. READ MORE>>.

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TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If Have you worked with a talented individual or agency who helped you find and keep more users?

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Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. We help them with this. We came together to help others in the same situation – ie starting a business but not knowing how to market it. What is ProfileTree? Why the name?

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InfoChachkie

JUNE 16, 2011

helps brands start conversations with target audiences on Twitter. In social media, the underlying artifact of the ecosystem is that consumers are following people. So who are the people who can help you reach the consumers you want to reach? I have been monetizing social media for six years.

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socalTECH

DECEMBER 11, 2018

And, if you're a social platform, is there a way to monetize all that activity happening on your service? Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. It's almost like native advertising, which recognizes an article mention is a hotel and turning it into a link.

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San Diego Social Media Commerce Snapchat 159

socalTECH

FEBRUARY 7, 2012

GraphEffect's software helps companies measure the impact of their social media marketing on Facebook and other platforms. READ MORE>>.

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socalTECH

MAY 24, 2011

We're creating a platform that highlights musicians, venues, and local fans. At the end of the day, it's something we've built for the artist, which helps them connect with people in local cities. It's really been word of mouth, really viral, because we've never advertised. That's now what we're advertising.

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Tech Zulu Event

APRIL 10, 2013

Santa Monica-based SHIFT, a collaboration platform for marketers and agencies April 9 announced the launch of their Open Marketing Cloud in a move to help marketers work together more efficiently. The post SHIFT Launches the First Open Marketing Cloud To Help Marketers Work Efficiently appeared first on TechZulu.

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socalTECH

APRIL 21, 2017

Georg Richter , CEO and founder of OceanX (www.oceanx.com), tells us how he's applying what he learned in many years of experience in direct selling, most recently as President and COO at Guthy Renker, to help large CPGs decode how to succeed in creating their own, physical subscription businesses. How did you get into this?

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Tech Zulu Event

JANUARY 19, 2013

TechZulu had the pleasure again this year to help bring all the New Media Expo (NMX) 2013 Keynotes sessions live. Dana White discusses The UFC’s rise to become one of the leading global sports brands through success with social media, community engagement and game-changing steps including connecting pro athletes with fans online.

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Social Media Media Blogging Platform 72

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Or did we spark your interested indirectly through a banner ad, which led them to social media, which led them to go into a dealership?

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Tech Zulu Event

OCTOBER 6, 2016

Thankfully, we’ve compiled detailed guide in order to help you generate more awareness for your website in the global market. Utilize Popular Social Media Platforms. Nowadays, it is not uncommon for e-commerce sites to accumulate a large number of sales thanks to social media interaction and promotion.

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Tech Zulu Event

AUGUST 22, 2012

GraphEffect today unveiled the latest version of its social network for marketers with an open API for developers. GraphEffect is a collaboration platform for social marketers which had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung. Venture Funding.

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Social Network Marketing Networking Social Media 65

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. The platform also gives an insight into consumers spending behavior which traders use to increase their loyalty and acquire new clients. Which edo is helping them achieve. Personalized Card-Linked Offers.

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SoCal CTO

MAY 15, 2009

Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Corporations increasingly see social media as a key PR, communications and marketing medium. This Panel will explore issues such as: How can companies best utilize social networking media?

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Tech Zulu Event

AUGUST 7, 2013

Social media aggregator RebelMouse recently raised $10.25 million in Series A funding led by Oak Investment Partners , SoftBank, Sterling Investment Partners and Michael Lazerow in a move that will help the firm power clients sites to better engage their audiences and nab in more clients. The firm previously raised $2.5

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socalTECH

OCTOBER 20, 2015

David Dundas: Decisive analyzes images and videos on social networks, to help brands understand what makes their fans want to share and not share. We use our predictive analytics to help them predict how content will be share or not shared, even before they post it. What is Decisive? How is this being used? READ MORE>>.

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StartUp Beat

JUNE 22, 2018

That’s a large part of why he decided to create LawMaker.io , which bills itself as a revolutionary platform that gives those in the U.S. Touting itself as a “free lobby for the lobbyless,” Thakkar said its a platform that could very much change the face of U.S. ” Lawmaker.io We built LawMaker to change this.

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Platform Ideas Startup Statistics 40

socalTECH

MARCH 27, 2015

Tyler Francois: urRadio is an all new, social media app, which allows you to host your own Internet radio station. Our CTO was the Senior Web Engineer at Yahoo Music, and helped launch many of its international platforms, and helped rebuild the original Yahoo Music and Messenger radio players. What is urRadio?

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Tech Zulu Event

JULY 10, 2015

imperson provides an artificial intelligence platform enabling fans to have conversations with their favorite movie and TV characters. StatMuse is developing an artificial intelligence platform to help sports fans explore data using simple, natural language. Advertiser Optimization. Video Engagement Platform.

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socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. We'll do a rev share with those platforms.

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