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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). Social-media advertising. Display advertising. One of these experts, David T. Cold calling.

Marketing 114
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The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.

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Ouch! If I had only learned this before losing millions!

Berkonomics

In 1994, (I know a long time ago), I invested over a million dollars (two million six hundred thousand in today’s dollars) into a company whose entrepreneurs had a vision that I bought into for many reasons, not the least of which was that I had industry experience and understood the need. Let me tell you a short story at my own expense.

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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. Display advertising. One of these experts, David T. Cold calling.

Custom 146
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282
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Stacking Up The Online Film Submission Sites

socalTECH

Summary: Amazon.com's own entry into the online movie contest business, Amazon Studios said it will award $2.7 Summary: Openfilm has its own warchest of film financing dollars as part of its online movie competition site, saying in April that it would invest $1M into independent filmmakers who are selected through the online community.

Sites 217
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Can Your New Venture Pass The Scrutiny Of Investors?

Startup Professionals Musings

This is the last step of the process, where surprises in the evaluation of the management team, documentation, and personnel problems can derail the investment. If there are financial anomalies, or someone on the team doesn’t know the current strategy, or is unhappy with you or the company, the investment will be jeopardized.