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The Trade Desk Launches Venture Capital Arm, Makes First Investment

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Ventura-based advertising technology developer The Trade Desk is launching its own venture capital arm, and has made its first investment, the company said this morning. The company said that the new investment fund, TD7, will invest in open Internet startups.

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LA, and Southern California's Surge In Venture Capital Funds

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Fund size: $400M (Fund VI) Managing Partners: Mark Suster, Yves Sisteron Partners: Greg Bettinelli, Kara Nortman, Kobie Fuller, Kevin Zhang Investment interests: Seed or A-Round investments with a median check size of $2.8 Greycroft Ventures. Okapi Ventures. so far in investments. Watertower Ventures.

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LA's Karlin Ventures Leads Investment In StrikeAd

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Los Angeles-based venture capital investor Karlin Ventures is the lead investor in mobile advertising firm StrikeAd. Karlin''s investment into StrikeAd was led by TX Zhuo. Karlin''s investment into StrikeAd was led by TX Zhuo. StrikeAd said it also received growth debt from Kreos Capital with the funding.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. I think the best solution for the social networking era is “in-stream&# advertising. I won’t belabor this – I have an investment in this space ( ad.ly ) so I’m biased. In my mind, not a typical VC investment.

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H Code Snags New Investment Round

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Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. Why Did I Invest in Trust? no surprise?—?that’s that’s where the customers are.

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