socalTECH

JULY 10, 2013

Los Angeles-based Factual , the location data provider headed by Gil Elbaz, launched two new products Tuesday, aimed at mobile personalization and ad targeting. Pricing on the two new products was not announced. factual mobile personalization targeting tools analytics advertising' READ MORE>>.

Tool 173

Tool Mobile Advertising Demand 173

socalTECH

JULY 2, 2014

Los Angeles-based data provider Factual said Tuesday that it has partnered with Adelphic , a provider of a mobile, demand-side advertising platform aimed at agencies and brands. factual adelphic mobile advertising targeting demand geolocation geofencing' READ MORE>>.

Mobile 138

Mobile Demand Advertising Platform 138

socalTECH

AUGUST 18, 2014

Los Angeles-based Vantage Media , the advertising technology company led by Patrick Quigley, said last week that it has launched a new product, providing a private, self serve, real-time bidding marketplace for publishers. Pricing on the new product was not announced. READ MORE>>.

Media 138

Media Product Southern California Advertising 138

socalTECH

JULY 16, 2012

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. Rubicon said the new product comes from its May 2012 acquisition of Mobsmith.

Mobile 124

Mobile Advertising Los Angeles Platform 124

socalTECH

JUNE 26, 2013

Los Angeles-based real-time ad marketplace operator Rubicon Project said today that it has launched a new product, letting publishers create their own private marketplaces for mobile ad inventory. rubicon project mobile advertising private marketplace' READ MORE>>.

Mobile 145

Mobile Advertising Los Angeles Platform 145

socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. READ MORE>>.

Mobile 171

Mobile Services CPC GRP Partners 171

socalTECH

JANUARY 23, 2015

Los Angeles-based Ninja Metrics , the social analytics software developer led by Dmitri Williams, said this week that it has tied with mobile analytics company TUNE. Ninja Metrics'' backers include the Harvard Business School Angels and Tech Coast Angels. READ MORE>>.

Metrics 100

Metrics Mobile Tech Coast Angels Advertising 100

socalTECH

MARCH 8, 2010

Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. The firm said the new mobile offering comes from a partnership with mOcean Mobile. Tags: mocean mobile publishing advertising project rubicon.

Mobile 140

Mobile Clearstone Advertising Equity 140

socalTECH

FEBRUARY 27, 2017

Los Angeles-based Rubicon Project announced on Monday that it has named former OpenX executive Khoi Nguyen as its new Vice President, Product Management For Video. Director of Product Management for Video, OTT, and Mobile at OpenX. Nguyen was most recently GM/Sr.

OpenX 100

OpenX Symantec Product Google 100

socalTECH

MARCH 30, 2010

Los Angeles-based Burstly announced Tuesday afternoon that the firm has raised $1.8M Burstly is developing mobile advertising tools for the Apple iPhone and Google Android platforms, which allows application developers to manage and optimize their advertising inventory. in a venture funding. READ MORE>>.

Tool 157

Tool Mobile GRP Partners Advertising 157

socalTECH

MARCH 21, 2013

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

OCTOBER 11, 2013

Los Angeles-based mobile ad technology developer Airpush said Thursday that it has acquired Hubbl , a native advertising and personalization technology developer. Airpush, which is led by Asher Delug, said it will integrate Hubbl''s native advertising platform into its own products. READ MORE>>.

Advertising 138

Advertising Mobile Los Angeles Acquisition 138

socalTECH

AUGUST 15, 2014

Many online business today have a big problem: users are increasingly coming to their websites as mobile users, not desktop users, which means lower ad revenues and conversions. How do you make those mobile users just as profitable as desktop users? All of the sudden, there was a growth in users coming from mobile platforms.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

MAY 3, 2018

Los Angeles-based OpenX , which develops advertising technology, in addition to running its own ad exchange, said this morning that it has named three new executives. The company said it has named Sophia Chung as Vice President of product, Roy Firestone as Senior Director of Product, and Treven Ho as Senior Product Manager.

OpenX 113

OpenX Hulu Yahoo Advertising 113

socalTECH

MARCH 3, 2014

Los Angeles-based Mandalay Digital Group said this morning that it has signed on a new set of partnerships in the advertising area, adding Ad Networks Appia, AppLift, Mobile Fuse and Taptica all as ad partners for the company. mandalay digital mobile advertising' READ MORE>>.

Advertising 138

Advertising Mobile Los Angeles Content 138

socalTECH

NOVEMBER 19, 2014

Los Angeles-based Rubicon Project said Wednesday that it has been selected by Apple , to help power Apple''s iAd mobile advertising product. Rubicon said the deal gives it access to over 250,000 mobile developers. rubicon project apple software automation mobile bidding advertising'

Advertising 127

Advertising Mobile Los Angeles Acquisition 127

socalTECH

APRIL 17, 2015

Los Angeles-based FastPay , the provider of financing products for ad and media driven companies which is led by Jed Simon, has backed mobile and video advertising products firm Altitude Digital with $30M in financing, Altitude said Thursday. Terms of the financing were not announced. READ MORE>>.

Advertising 100

Advertising Platform Funding Venture Capital 100

socalTECH

JULY 17, 2012

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns.

Mogreet 183

Mogreet Platform Advertising Mobile 183

socalTECH

DECEMBER 3, 2013

Los Angeles-based Factual , which is increasingly focusing its data collection and API efforts on location data, and real-time mobile ad exchange Smaato said today that they are in a strategic partnership. The two said that Smaato will use Factual''s Geopulse Audience product to enhance mobile ad inventory in its RTB exchange.

Advertising 157

Advertising Mobile Los Angeles Help 157

socalTECH

NOVEMBER 20, 2014

Los Angeles-based FastPay , which offers up financial products specifically aimed at advertising driven businesses, said this morning that it has raised $15M in a funding round. The company, which is led by Jed Simon, said the funding came from Oak HC/FT.

Advertising 157

Advertising Web Los Angeles Mobile 157

socalTECH

OCTOBER 13, 2011

Los Angeles-based AdColony , the mobile video ad network operated by Jirbo, said Wednesday that it has launched a new, self-serve HD video ad platform targeted at mobile devices. Jirbo said its version of AdColony Express for Google Android is in private beta.

Mobile 124

Mobile Services Google Los Angeles 124

socalTECH

MARCH 13, 2018

Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. OpenX said the growth came from its mobile, video, and quality initiatives. OpenX is led by CEO Tim Cadogan.

OpenX 124

OpenX .Net Advertising Los Angeles 124

socalTECH

OCTOBER 29, 2013

Los Angeles-based Rubicon Project , the digital advertising startup which helps publishers automate ad placements on their websites via a real-time, trading platform, has expanded its management team, saying that it has named four new executives Tuesday. READ MORE>>.

Advertising 153

Advertising Los Angeles Platform Mobile 153

socalTECH

MARCH 5, 2012

Los Angeles-based Burstly , the mobile advertising technology firm headed by Evan Rifkin, said today that it has acquired TestFlight , a developer of a real-time dashboard which provides mobile advertising and revenue analytics for iOS apps. Financial terms of the buy were not disclosed.

GRP Partners 154

GRP Partners Metrics Advertising Mobile 154

socalTECH

JULY 22, 2014

Los Angeles-based geolocation data provider Factual has tied with programmatic advertising firm StrikeAd , the two recently announced, to use Factual''s data on a global basis. geolocation partnership programmatic advertising mobile strikead factual' Financial details of the deal were not disclosed. READ MORE>>.

Advertising 127

Advertising Mobile Los Angeles Help 127

socalTECH

MAY 10, 2013

Los Angeles-based Triton Digital , the Oaktree Capital-backed provider of digital advertising services to the traditional and online radio market, said today that it has named Jean-Francois ("Jeff") Gadoury as its Chief Technology Officer. triton digital audio advertising executive radio' READ MORE>>.

Chief Technology Officer 159

Chief Technology Officer Advertising Los Angeles Mobile 159

socalTECH

AUGUST 6, 2013

Los Angeles-based Wi-fi network operator Boingo Wireless is looking to help advertisers attract Android and iOS users, with a new program which combines free Wi-Fi with app downloads. Boingo said the new App Download product is being offered through Boingo Media, its advertising and sponsorship services group.

Advertising 124

Advertising Networking Mobile Los Angeles 124

socalTECH

MARCH 27, 2015

Los Angeles-based digital audio ad technology provider Triton Digital , which provides technology to insert ad into Internet and streaming radio, reported Thursday that it has signed a deal with MLBAM to deliver and monetize streaming audio advertisements for the MLB. Financial impact of the win was not announced. READ MORE>>.

Advertising 100

Advertising Los Angeles Mobile Report 100

socalTECH

JULY 2, 2013

Los Angeles-based advertising technology developer OpenX , which is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation, said this morning that it has hired two executives, one from Hewlett-Packard, the other from SAP. president vice executive advertising openx' READ MORE>>.

OpenX 138

OpenX Advertising Los Angeles Mobile 138

socalTECH

APRIL 4, 2013

Los Angeles-based Factual has renamed its Geopulse API, its API for providing demographic data based on geolocation information, to Geopulse Context, as part of what it called a major relaunch of the program. factual geopulse software data demographic millenial media online advertising' READ MORE>>.

Advertising 173

Advertising Media Education Los Angeles 173

socalTECH

SEPTEMBER 16, 2015

Los Angeles-based social game developer SGN said Tuesday that it has launched a new, advertising campaign for its hit Cookie Jam, featuring actor/comedian Dr. Ken Jeong. SGN said it will be using the advertising spots on TV, mobile, and social to promote its Cookie Jam game and further broaden the audience for its title.

Advertising 100

Advertising Los Angeles Mobile Invest 100

socalTECH

NOVEMBER 5, 2013

Los Angeles-based PK4 Media announced today that it has launched a new product aimed at optimizing both display and video advertising, across mobile, tablet, and online platforms.

Media 138

Media Advertising Los Angeles Platform 138

Tech Zulu Event

SEPTEMBER 19, 2012

Created by founder Toby Daniels , Social Media Week Los Angeles will focus this series of discussions around the theme of “Empowering Change Through Collaboration.” Monday: Los Angeles – The Social City. Why Los Angeles Is The Next Silicon Valley. Thursday: Advertising and Marketing.

Social Media 92

Social Media Los Angeles Media Angel 92

socalTECH

MARCH 31, 2009

Los Angeles-based GoTV Networks has launched a new mobile, social networking application focused on sharing pictures, videos, and text with their friends and family. GoTV Networks explained that it will support the new application with a combination of advertising and future micropayment subscriptions. READ MORE>>.

Social Network 113

Social Network Networking Mobile Google 113

socalTECH

MAY 13, 2013

Los Angeles-based Greentoe.com , which operates an online marketplace which lets people name their own price for electronics and other items, has raised a round of angel funding, the firm said today. greentoe venture capital angel ecommerce retail retailer seed' Size of the funding was not announced. READ MORE>>.

Angel 231

Angel Funding Venture Capital Entertainment 231

Tech Zulu Event

NOVEMBER 12, 2013

On the legal side, my practice in North California and we have an advertising and media group in New York City. HG: One of things I think about is LA’s startup scene and what’s going on here is just this well of creative content production. HG: I think everything is going to mobile. Any advice for current startups?

Los Angeles 84

Los Angeles Media Invest Startup 84

socalTECH

APRIL 8, 2014

Los Angeles-based Frequency , the video publishing software provider headed by Blair Harrison, has launched a new product, saying at NAB that it has launched Frequency Sync, which helps users publish their videos across the company''s range of video applications. READ MORE>>.

Services 138

Services Content Advertising Web 138