Remove Advertising Remove Los Angeles Remove Software Remove Software Review
article thumbnail

Magnite Prices $350M Offering

socalTECH

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. The notes are due in 2026. The company said the convertible note offering was made to qualified institutional buyers.

Pricing 113
article thumbnail

Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

OpenX Debuts New Ad Quality Platform

socalTECH

Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. openx advertising fraud detection quality exchange programmatic' READ MORE>>.

OpenX 100
article thumbnail

OpenX Touts Success At Purch

socalTECH

Los Angeles-based advertising technology provider and marketplace operator OpenX says that it has expanded a partnership it has with publisher Purch --owner of Tom's Guide, Top Ten Reviews and ShopSavvy. READ MORE>>.

OpenX 100
article thumbnail

Reflections On 2018: Matt Stodder, Startup Boost LA

socalTECH

My biggest takeaway this year was truly understanding the strength and cohesion of the Los Angeles startup community. Startup Boost became global, growing to six cities in 2018 (Los Angeles, New York, Toronto, Detroit, Dublin and London), helping over 70 early stage startups.

article thumbnail

OpenX Wins Publishers Clearing House

socalTECH

Los Angeles-based programmatic advertising marketplace operator OpenX has signed on Publishers Clearing House (PCH) as a customer, the company reported this morning. According to OpenX, Publishers Clearing House has implemented its OpenX Bidder and private marketplace products. Financial impact of the deal was not announced.

OpenX 113
article thumbnail

New software lets marketers better leverage social media influencers

StartUp Beat

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. James Creech- Co-Founder & CEO at Paladin Software. “In ,” asks Forbes contributor AJ Agrawal.