socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. A little history, we launched our product years ago, Search IQ.

Advertising 203

Advertising Startup Google Commerce 203

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising.

Marketing 100

Marketing Content Advertising Customer 100

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising.

Content 92

Content Marketing Advertising Customer 92

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Inbound marketing requires that you be where your customers are, or they won’t find you or care.

Marketing 94

Marketing Social Media Technical Review Customer 94

TechEmpower

NOVEMBER 13, 2023

Drop-off on the first page of an application is bad news. It means wasted advertising spend and lost goodwill. They learn from millions of pages of text, understanding patterns, context, and even nuances that make the generated blurbs feel almost human. Are you a founder or CEO or head of product?

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

SEPTEMBER 16, 2015

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising.

Marketing 106

Marketing Startup Content Advertising 106

Startup Professionals Musings

NOVEMBER 27, 2021

Yet I still hear stories of companies being well down the road on products and collateral with a given name, only to find out that everything has to be changed because of a domain name conflict or availability problem. Finalizing the web site validates your product plan and sales strategy. Viral marketing needs a website.

Web 139

Web Startup Sites Design 139

Startup Professionals Musings

SEPTEMBER 11, 2021

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Free and freemium products need a solid base. Market penetration. Market penetration. First of all, a definition. Customer acquisition cost.

Startup 121

Startup Metrics Customer Custom 121

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

Tech Zulu Event

OCTOBER 17, 2012

Armed with a degree in Marketing and Business from University of Ulster in Northern Ireland and an Operations experience from Ireland, UAE and Egypt , Ciaran Connolly, 36 teamed up with Ernist Turdubaev 33, with a Master of Arts – Retail and Government Sector to launch ProfileTree. What is ProfileTree? What inspired you?

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

JUNE 13, 2012

Tealium said its product will be used to manage page tags on publications such as the The Sun, The Times and The Sunday Times. Teamlium's software is used to manage digital marketing "tags", those bits of code used on web pages to handle everything from advertisements to affiliate programs and web analytics tracking.

News 150

News San Diego Web Advertising 150

socalTECH

NOVEMBER 17, 2010

Irvine-based WebVisible , the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Front for video, and expanded listings in business directories. READ MORE>>.

Platform 160

Platform Mobile Advertising Content 160

Startup Professionals Musings

JUNE 17, 2023

You need something specific from the other person – a loan, or product order, or help solving a problem. Real same-page connection (fourth floor). He also defines the five floors of relationships as follows: Meet and greet relationships (first floor). This is where most business relationships start and remain. Marty Zwilling

Startup 127

Startup Guide Networking Help 127

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. Jason Crilly: We're doing mobile landing pages. Why did you decide to tackle this market?

Mobile 249

Mobile Startup Advertising Sites 249

Tech.Co

SEPTEMBER 1, 2015

There’s just no getting around it: part of building any strong startup means cultivating a robust online presence that reaches directly to today’s tech savvy market. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

Company 109

Company Companies Advertising Media 109

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 99

Marketing Entrepreneur Startup SEM 99

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. San Diego is a great market for us, because it has strong smartphone usage, and a great, mixed demographic. We operate our site differently, here and in other markets.

San Diego 100

San Diego Mobile Marketing Sites 100

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M The company's technology allows search marketers to automatically create more relevant search ads, which result in a better response rate than a standard generic ad. READ MORE>>.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 95

Marketing Startup SEM Blogging 95

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). That strikes me as an attractive market for disruption over time.

Mobile 329

Mobile Advertising Media Marketing 329

Startup Professionals Musings

JULY 10, 2022

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Yet very few achieve that great aspiration of really driving economic, social, and environmental changes on a global scale.

Examples 131

Examples Entrepreneur Technology Resource 131

socalTECH

FEBRUARY 26, 2010

Woodland Hills-based ReachLocal announced Friday that it has acquired SMB:LIVE , a developer of digital presence and reputation management products for the small and medium sized business market. Tags: reachlocal smblive merger acquisition software local advertising. Financial terms of the acquisition were not disclosed.

ReachLocal 164

ReachLocal Woodland Hills Social Media Acquisition 164

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. landing pages, etc. landing pages, etc. I've known Farida for quite a while. Maybe ten years.

Marketing 150

Marketing Social Media Blogging Media 150

Tech Zulu Event

JUNE 26, 2013

From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. It is now a standard with any new social network to be able to cater to both the consumer and the brand; the person and the product. It’s All in the Numbers. In Conclusion….

Social Media 82

Social Media Entertainment Media Tool 82

Startup Professionals Musings

OCTOBER 7, 2020

If you are a technical entrepreneur, you can count on early adopters to be first in line for your product, and they are quick to provide feedback on quality, and suggest even more features. All customer interfaces must be designed by Marketing. Even the most innovative solutions today won’t succeed without marketing.

Startup 141

Startup Customer Custom Design 141

Startup Professionals Musings

SEPTEMBER 20, 2020

You need something specific from the other person – a loan, or product order, or help solving a problem. Real same-page connection (fourth floor). He also defines the five floors of relationships as follows: Meet and greet relationships (first floor). This is where most business relationships start and remain. Marty Zwilling.

Startup 150

Startup Guide Help Course 150

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

JUNE 22, 2010

According to the firms, the two will provide an integrated search and display marketing product. Acquisio said it manages more than $450M in ad spending for such firms as Yellow Pages Group, SEO Inc. Tags: exchange advertising acquisition desk trade. Financial details of the partnership were not disclosed. READ MORE>>.

PPC 165

PPC Ventura SEO Advertising 165

Both Sides of the Table

MARCH 1, 2011

Mike believes the reason AltaVista didn’t become Google ( despite their market leadership position ) was because they didn’t focus on search. AdSonar’s advertising platform applied proprietary semantic algorithms to automatically serve the most relevant ads to each particular content page. were doing. So, he built an auction.

Google 302

Google Startup Advertising Acquisition 302

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 90

Marketing Startup SEM Blogging 90

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. The idea actually came to him from the Yellow Pages business. So the Yellow Page business was always “pay for placement.&#. Insider Pages.

Competition 350

Competition Idealab Product CitySearch 350

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Advertising is all about getting the most results for the least cost.

Paid Search 90

Paid Search PPC Organization SEO 90