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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post.

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How to Start a Podcast

Tech.Co

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021. There are two main ways to get your own RSS feed.

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Coull Entrepreneurs Get More Customers

InfoChachkie

Coull Offers Advertisers Video Skimlinks. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. This article originally appeared on Forbes HERE. Skimlinks For The Video Age.

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Facebook’s Biggest Mistake?

InfoChachkie

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

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Combustion Matters More Than Scale

InfoChachkie

Scaling normally occurs after a startup achieves product-market fit. Advertising - "We will monetize our customers via online ads.". • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Don''t Define Scale Too Early. Share and Enjoy.

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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written.

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Coull Entrepreneurs Get More Customers

InfoChachkie

Coull Offers Advertisers Video Skimlinks. <JG Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets.

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