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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no Trust is led by CEO and co-founder James Borow , who led Snap’s global programmatic ads platform and grew the self-service ads revenue from 0 to $1B+ over three years.

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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. Get the latest tech news, straight to your inbox. Please fill in your name.

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Triton Digital Wins Bloomberg Media

socalTECH

Los Angeles-based streaming media delivery provider Triton Digital has won the business of Bloomberg Media , the consumer facing arm of Bloomberg L.P., as part of a delivery, monetization, and measurement deal. Financial details of the partnership were not announced. The two said Bloomberg reaches to 1.3 million listeners n the U.S.

Media 100
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Mogreet Launches MMS Ad Platform

socalTECH

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns. READ MORE>>.

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Verve Wireless Raises $7M For Mobile News Apps

socalTECH

Verve's software, which runs on iPhone, Android, and other platforms, is used by local newspapers, the AP, and others for their mobile media publishing. In addition to the software, Verve also manages an advertising network, which it says reaches more than 14 million readers. READ MORE>>.

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Panache Acquired By 24/7 Real Media

socalTECH

Los Angeles-based Panache , a provider of online advertising software and services, has been acquired by 24/7 Real Media , 24/7 Real Media said this morning. 24/7, which is part of WPP, said it will incorporate Panache's digital video ad technology and formats into its Open AdStream platform. The firm was founded in 2006.

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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

socalTECH

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. Bill Curtis: It's by far the most exciting platform right now. It ends up being good for both.

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