socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

Berkonomics

APRIL 8, 2021

Not every new game-related site is a Steam, and surely not every social network is a Facebook. Google became an overnight industry standard for search strictly by word of mouth, never spending a dime on advertising in its early years. Well-tuned metrics are an absolute must. It doesn’t happen by accident. Fourth: measurement.

Sites 156

Sites Product Social Network Press 156

Tech Zulu Event

APRIL 23, 2013

The fitness professional network develops business tools that make it easier for fitness professionals to run their businesses and keep their clients engaged between training sessions. Advertising revenue is generated from each site visitor, paid or otherwise. We have 115 paying customers right now. What is your business model?

Social Network 92

Social Network Networking Training Summary 92

socalTECH

JANUARY 24, 2011

The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable. In that market, there are literally no ROI metrics. The best metrics are estimated impressions. Who uses your service, and why? READ MORE>>.

Startup 220

Startup West Hollywood Metrics Entertainment 220

Startup Professionals Musings

OCTOBER 2, 2013

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Pick the right platform for your business.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

StartUp Beat

NOVEMBER 14, 2017

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. Influencers don’t always post what they agreed to, and many campaigns fall short of expectations due to a lack of actionable, metric-driven insights.

Social Media 40

Social Media Software Review Media Marketing 40

Startup Professionals Musings

APRIL 4, 2015

Top social networks are Facebook (1.2 SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Don’t forget the metrics and analytics. Never “sell” or push out your message like conventional advertising. billion users).

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

APRIL 13, 2019

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Pick the right platform for your business.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. percent of all social network ad spending worldwide. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016?

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Blogging (Wordpress), micro-blogging (Twitter), and social networks are the trinity. Key social networks are Facebook (500 million consumers) and LinkedIn (60 million professionals). Implement metrics and analytics.

Social Media 95

Social Media Media Startup Blogging 95

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

Startup Professionals Musings

APRIL 9, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Pick the right platform for your business.

Social Media 66

Social Media Media Tips Platform 66

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*.

Startup 248

Startup Venture Capital Conference Social Media 248

Tech Zulu Event

NOVEMBER 23, 2011

These metrics-application rely on our need to know our “value” and will only continue to perpetuate the dilution of online engagement. The inverted logic loop of Klout works like this, “If you use a social network and connect to the right people, and they reshare what you share, and so on, we’ll give you a biscuit.”

Social Network 106

Social Network Metrics Technical Review Sites 106

Tech Zulu Event

SEPTEMBER 13, 2011

How much of FOD advertising is focused on the internet rather then more traditional channels? Funny Or Die doesn’t do any advertising. No social network has stood the test of time. I think the biggest weakness to any social network is also it’s greatest strength; the community. I have this conversation all the time.

Sites 61

Sites Marketing Social Media Social Network 61

Startup Professionals Musings

MARCH 8, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For example, if your world is printers, your blogging messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 58

Social Media Media Platform Tool 58

socalTECH

JANUARY 30, 2017

In the world of social networking, there are lots of apps and services which connect you with people you know, but not so many which help you connect with others like you. Is there a need for yet another social networking app? Jay Goss: That's our thesis.

Startup 100

Startup Social Network Southern California Mobile 100

Startup Professionals Musings

AUGUST 22, 2012

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Pick the right platform for your business.

Social Media 95

Social Media Media Startup Platform 95

socalTECH

APRIL 15, 2016

To get a discount, we ask customers to share information on the brand on Twitter and in the future, other social networks, and that discount is based on how influential they are for that brand. The number one metric we are targeting with Gatsby, is the pre-conversion and abandonment rate. Finally, What's next?

Social Media 100

Social Media Social Network Examples Startup 100

Tech Zulu Event

OCTOBER 19, 2012

Advertising on Facebook before the launch of show, in the middle and during hiatus keeps engagement high, discovery and fandom higher. Evan Silverman, the Senior VP of Digital Media at A&E Networks gave a very thoughtful presentation on the disconnected TV analytics. They all gather different metrics.

Conference 78

Conference Beverly Hills Social Media Media 78

Startup Professionals Musings

JUNE 18, 2011

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Your Twitter YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Attracting key stakeholders requires sensitivity.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. Financial forecast and metrics.

Competition 113

Competition Metrics Startup Invest 113

socalTECH

NOVEMBER 12, 2008

It's a full-blown, B2B social network. it combined the metrics of how a company is rated, if a company has taken control of their profile, how much data we have, and how recently it was updated, and how often that profile is used by users. So, the core revenue model is online advertising. It's a problem for ad networks.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

SoCal CTO

NOVEMBER 10, 2009

Visible networking is turning into a really great opportunity to get to know people better, get to meet new people, and have some interesting conversations. For me, FI was great for networking with Adeo and the other mentors, who are all world class successful entrepreneurs themselves, as well as the other founders in the program.

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

MAY 13, 2011

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. Financial forecast and metrics.

Competition 116

Competition Metrics Startup Sales 116

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. With distributing flyers and buying advertisement spots on TV, the information about the brand is pushed and the relationship is mainly one-way with the company rallying for popularity.

Guide 40

Guide Social Media Content Advertising 40

socalTECH

MARCH 6, 2017

Some might be looking for some liquidity, they might want to sell their app outright, or it could be they want to cut a deal on the publishing side, and get some helping out with advertising and monetization. A lot of what we've been looking at are the metrics.

Media 153

Media Mobile Startup Acquisition 153

Both Sides of the Table

DECEMBER 27, 2011

So while the simplest way that people often evaluate stocks is by P/E ratios (price-to-earnings), one also needs to look at other metrics such as the PEG (price-to-earnings-growth). [of An ad network (the middleman) might sell $500,000 in ads. The advertiser who bought the ads might pay the ad network in 60 days.

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

JUNE 1, 2011

Right now, we are running targeted ads using ad networks or whatnot. We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform. Our traffic metrics have been growing, and we're now up to over 2 million monthly uniques, and 7 million monthly page views.

Startup 195

Startup Platform Sites Java 195

socalTECH

JANUARY 15, 2009

We also provide the consumer a slew of tools, that will help them upload their resume and manage their online identity, plus we also have a resume builder function, detailed metrics on exactly who is viewing their resume, and the ability to create and manage multiple versions of their resume. Are those resume public or private?

Startup 140

Startup Yahoo Sites Oversee.net 140

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Many people seem to use the social network advertising model for revenue, but forget it requires at least 100M users and $50M investment. Financial forecast and metrics.

Invest 74

Invest Tips Competition Metrics 74

Startup Professionals Musings

JANUARY 17, 2022

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult. Less is more.

Startup 144

Startup Social Media Metrics Customer 144

Tech Zulu Event

FEBRUARY 5, 2014

The company hopes to prepare advertisers for varying screen sizes. Pierce mentions the bigger potential of the technology beyond currency, diving into its role as a decentralized network. For as long as Google’s been a ubiquitous part of the internet, its enhanced campaigns have been its biggest change since launching AdWords.

Startup 95

Startup Google Education Venture Capital 95

Tech Zulu Event

MARCH 25, 2014

James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Anima Sarah Lavoy – Connect , Geo locational convenience for your social networks. Alex Taub – Social Rank , Twitter metrics and engagement tool. Mike Norman – WeFunder , bringing crowd investing to the world.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Startup Professionals Musings

APRIL 15, 2019

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult. Less is more.

Social Media 87

Social Media Metrics Customer Custom 87