Startup Professionals Musings

MARCH 9, 2020

There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts. The good news is these challenges are not rocket science, so anyone can do it.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 95

Media Framework Social Media Metrics 95

Tech Zulu Event

NOVEMBER 28, 2011

Noah has what I believe he called “Thank You metrics”. Now, almost 2 years later, they were right and I was wrong to be so stuck on my ghetto fabulous DIY MBA attempts. Question is, how do we focus on community first when we have utility bills to pay.

Metrics 87

Metrics Email Startup Technical Review 87

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. Business founders need deep pockets for this model. Local businesses expect proof of value, not promises.

Advertising 63

Advertising Content Social Media Satisfaction 63

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 101

Media Marketing Startup Framework 101

Tech Zulu Event

JULY 26, 2013

Squabbler, a video engagement platform for web and mobile publishers has launched new features and the next generation of its video engagement platform in a move that will power engagement for sports, entertainment and news publishers a like. Watch video metrics, track performance. Customized content.

Metrics 79

Metrics Platform Content Web 79

StartUp Beat

NOVEMBER 14, 2017

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. Influencers don’t always post what they agreed to, and many campaigns fall short of expectations due to a lack of actionable, metric-driven insights.

Social Media 40

Social Media Software Review Media Marketing 40

Startup Professionals Musings

JULY 29, 2016

There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts. The good news is these challenges are not rocket science, so anyone can do it.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

OCTOBER 18, 2010

Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements. Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Implement metrics and analytics. Then set your goals.

Social Media 95

Social Media Media Startup Blogging 95

Tech Zulu Event

SEPTEMBER 13, 2011

How much of FOD advertising is focused on the internet rather then more traditional channels? Funny Or Die doesn’t do any advertising. I completely rely on Twitter and following all the top social media & tech news sites and thought leaders. You make a great video and hope that it becomes viral.

Sites 61

Sites Marketing Social Media Social Network 61

Tech Zulu Event

MAY 9, 2014

Updates could be as exciting as closing investment deals, or harrowing as the news of losing a co-founder. In seed stage funding, we’re often told that the investments are ultimately about the people/teams, and not necessarily the metrics. Weekly fireside breakouts , collaborative lunches, and brainstorming sessions.

Startup 111

Startup Mobile Commerce Education 111

socalTECH

JANUARY 15, 2009

We also provide the consumer a slew of tools, that will help them upload their resume and manage their online identity, plus we also have a resume builder function, detailed metrics on exactly who is viewing their resume, and the ability to create and manage multiple versions of their resume. Are those resume public or private?

Startup 140

Startup Yahoo Sites Oversee.net 140

SoCal CTO

NOVEMBER 10, 2009

and also to local advertisements. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics. And how can an early stage company think about social media relative to important startup metrics (see [link] )? How did you do that?

Product 150

Product Entrepreneur Social Media Google 150

Both Sides of the Table

MAY 23, 2012

They are, in fact, great news for traditional venture capitalists. In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. This never existed a decade ago.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347