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ValueClick Expands Into Home and Garden Ads

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Westlake Village-based ValueClick said today that it has launched a new, vertical advertising network focused on the Home and Garden sector. ValueClick said its new Modern Living Media network will deliver targeted consumer audiences for home and garden marketers and agencies, and has a potential reach of 8.5

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ValueClick Launches Ad Network Focused On Mothers

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Westlake Village-based ValueClick said today that it has launched a new online advertising network, targeted at mothers and women. The vertical network. ValueClick's first vertical ad network, AdRx, targeted at health and wellness, was launched back in September of last year. READ MORE>>.

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ValueClick Targets Health With New Ad Network

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Westlake Village-based ValueClick said this morning that it has launched into the health and wellness market with a new online advertising network. According to ValueClick, it has created AdRx Media, which includes more than 50 online health and wellness information sites. READ MORE>>

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ValueClick Stresses Ad Quality Efforts

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Westlake Village-based ValueClick announced today that its ValueClick Media and Commission Junction divisions are focusing on improving network quality, and have renewed an agreement with ad monitoring firm Cyveillance. According to the firm, the move will complement its own internal network monitoring system.

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ValueClick Signs Health Publishers

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Westlake Village-based ValueClick has added a trio of new publishers to the firm's health and wellness advertising network, the firm disclosed this morning. According to ValueClick, it has added eMedTV, HealthCastle.com, and Hearthstone Communications to the network. READ MORE>>.

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Move In Joint Venture

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Westlake Village-based Move , which operates a network of online real estate-focused web sites, said late Wednesday that it is in a joint venture with Builder Homesite focused on new home builders. Financial details of the joint venture were not disclosed. READ MORE>>.

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Eight Repeat Entrepreneurs To Watch In SoCal

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Rumored to be prepping for an IPO, just inked a deal to launch a new beauty and fashion site with Tyra Banks. Row 44 / John Guidon / Westlake Village - Guidon sold his last firm--Comcore Semiconductor--back in 1998 to National Semiconductor, for a substantial gain. Less known--a healthy domain name registration business.