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ValueClick Looks To Sell Investopedia, PriceRunner

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Westlake Village-based online advertising and marketing firm ValueClick said late Tuesday that it is planning to divest its "Owned & Operated" websites segment, the company''s division which runs such sites as Investopedia, PriceRunner, Smarter.com, SymptomFind, and CouponMountain.com. READ MORE>>.

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ValueClick Expands Into Home and Garden Ads

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Westlake Village-based ValueClick said today that it has launched a new, vertical advertising network focused on the Home and Garden sector. The firm said its network includes more than 50 sites fitting the home and garden demographic. million unique visitors per month. READ MORE>>.

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ValueClick Launches Ad Network Focused On Mothers

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Westlake Village-based ValueClick said today that it has launched a new online advertising network, targeted at mothers and women. Tags: advertising online mothers valueclick. According to ValueClick, the new "Moms Media" vertical is the second for the firm, and will target more than 40 million women in the U.S.

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ValueClick Stresses Ad Quality Efforts

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Westlake Village-based ValueClick announced today that its ValueClick Media and Commission Junction divisions are focusing on improving network quality, and have renewed an agreement with ad monitoring firm Cyveillance. Tags: valueclick commission junction online advertising quality cyveillance. READ MORE>>.

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ValueClick Personalizes Banner Ads

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Westlake Village-based ValueClick Media announced today that the firm has rolled out a new service to allow advertisers to personalize banners ads for consumers. Tags: personalized valueclick advertising media. READ MORE>>.

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ValueClick Signs Health Publishers

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Westlake Village-based ValueClick has added a trio of new publishers to the firm's health and wellness advertising network, the firm disclosed this morning. Tags: valueclick online content health advertising. According to ValueClick, it has added eMedTV, HealthCastle.com, and Hearthstone Communications to the network.

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ValueClick Targets Health With New Ad Network

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Westlake Village-based ValueClick said this morning that it has launched into the health and wellness market with a new online advertising network. According to ValueClick, it has created AdRx Media, which includes more than 50 online health and wellness information sites. READ MORE>>