socalTECH

MARCH 13, 2018

Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. OpenX said the growth came from its mobile, video, and quality initiatives. OpenX is led by CEO Tim Cadogan.

OpenX 124

OpenX .Net Advertising Los Angeles 124

socalTECH

AUGUST 27, 2012

Los Angeles-based online advertising technology firm OpenX and Japanese firm CyberWing Corporation announced this morning that the two have launched a new, private advertising exchange aimed at the Japanese mobile market. The two said they expect to launch the advertising exchange in the second half of the year.

OpenX 169

OpenX Advertising Mobile Los Angeles 169

socalTECH

NOVEMBER 2, 2009

Pasadena-based OpenX is in a major deal with software giant Microsoft , saying today that the two are in a deal to cross-market and promote products to their publishers. Financial details of the advertising technology partnership were not disclosed. Tags: software publishing advertising microsoft openx.

OpenX 157

OpenX Advertising Technology Pasadena 157

socalTECH

MAY 3, 2018

Los Angeles-based OpenX , which develops advertising technology, in addition to running its own ad exchange, said this morning that it has named three new executives. Chung, who will be responsible for OpenX's mobile app development initiatives, was previously at AdColony, and also served at YP.com. READ MORE>>.

OpenX 113

OpenX Hulu Yahoo Advertising 113

socalTECH

MARCH 16, 2017

Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. OpenX is based in Los Angeles. The software is available for free. READ MORE>>.

OpenX 124

OpenX Tool Advertising Google 124

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product. READ MORE>>.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

MARCH 9, 2018

Los Angeles-based online advertising exchange and ad technology provider OpenX said on Thursday that it has banned the popular 300x250 video ad unit from its exchange, citing the extremely high video fraud rate on that format.

OpenX 124

OpenX Advertising Los Angeles Networking 124

socalTECH

MARCH 28, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. OpenX said that Reid will oversee branding, customer acquisition and product marketing. Reid reports to Jason Fairchild, OpenX's Chief Revenue Officer.

OpenX 180

OpenX Marketing Advertising Los Angeles 180

socalTECH

JUNE 21, 2016

Los Angeles-based advertising technology and ad network operator OpenX is expanding in the Los Angeles area, saying this morning that it has opened up a new, Culver City office. OpenX said it is particularly looking to expand its engineering team, although it is expanding across all of its areas. READ MORE>>.

Culver City 124

Culver City OpenX Pasadena Los Angeles 124

socalTECH

MAY 20, 2014

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.

OpenX 174

OpenX Mobile Advertising Software Development 174

socalTECH

FEBRUARY 16, 2016

Los Angeles-based programmatic advertising technology and marketplace operator OpenX has added media company Intermarkets as a customer, the company said last week. OpenX said that InterMarkets is using its OpenX Ad Server technology platform to manage its digital advertising inventory.

OpenX 100

OpenX Advertising Los Angeles Platform 100

socalTECH

FEBRUARY 7, 2013

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. READ MORE>>.

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OpenX CTO Hire GRP Partners CIO 223

socalTECH

OCTOBER 23, 2014

Los Angeles-based advertising technology developer OpenX said this morning that it has hired a trio of new executives. openx advertising technology executive scott braley julie ullen deborah roth' Braley previously headed up Facebook''s U.S. Van Ullen was most recently at the IAB. READ MORE>>.

OpenX 164

OpenX Advertising Demand Los Angeles 164

socalTECH

OCTOBER 23, 2013

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. openx advertising serving forecasting publisher publishing server software' READ MORE>>.

OpenX 147

OpenX Advertising Web Los Angeles 147

socalTECH

DECEMBER 16, 2015

Los Angeles-base programmatic advertising marketplace operator OpenX has named a new Chief Technology Officer, according to the company. OpenX said it has named Michael Radovancevich as its new CTO, as well as shifting former Chief Legal Officer Douglas McPherson to become Chief Administrative Officer and General Counsel.

OpenX 100

OpenX Chief Technology Officer Advertising Los Angeles 100

socalTECH

MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX said that Whitcraft will head up OpenX''s partner services team, which includes support, sales engineering, and customer operations.

OpenX 138

OpenX Customer Custom Yahoo 138

socalTECH

FEBRUARY 5, 2016

Los Angeles-based advertising technology provider and marketplace operator OpenX says that it has expanded a partnership it has with publisher Purch --owner of Tom's Guide, Top Ten Reviews and ShopSavvy. READ MORE>>.

OpenX 100

OpenX Software Review Technical Review Guide 100

socalTECH

FEBRUARY 3, 2014

Los Angeles-based mobile advertising firm Airpush , and Pasadena-based ad exchange and ad technology provider OpenX said Monday that the two companies are in a partnership to launch a new, private mobile ad exchange. airpush openx mobile exchange advertising android' READ MORE>>.

OpenX 168

OpenX Mobile Advertising Pasadena 168

socalTECH

FEBRUARY 23, 2016

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

OpenX 100

OpenX Mobile Product Advertising 100

socalTECH

DECEMBER 23, 2015

Los Angeles-based OpenX said Tuesday that it has signed a Canadian telecommunications and media company, Quebecor , has a customer. OpenX said Quebecor Media is using its Ad Server technology platform, to manage and monetize its digital advertising inventory. Financial details of the win were not disclosed.

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OpenX Customer Custom Advertising 100

socalTECH

JULY 2, 2013

Los Angeles-based advertising technology developer OpenX , which is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation, said this morning that it has hired two executives, one from Hewlett-Packard, the other from SAP. president vice executive advertising openx'

OpenX 138

OpenX Advertising Los Angeles Mobile 138

socalTECH

MAY 29, 2015

Los Angeles-based programmatic advertising marketplace and technology developer OpenX has signed on local news site Patch as a customer, saying it has been named the exclusive provider of ad serving and monetization for Patch. million unique visitors.

OpenX 100

OpenX News Advertising Los Angeles 100

socalTECH

SEPTEMBER 23, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named former SpotRunner executive John Gentry as its President. OpenX said that Gentry will head up its three core operating teams in business, engineering, and product. READ MORE>>.

OpenX 180

OpenX Advertising Los Angeles Networking 180

socalTECH

FEBRUARY 9, 2015

Los Angeles-based online advertising technology developer OpenX announced that it exceeded $100M in net revenues in 2014, making the company the latest area company to pass the milestone. The company--which is led by Tim Cadogan--said the growth came from growth of both its OpenX Ad Exchange and OpenX SSP businesses.

OpenX 100

OpenX Advertising .Net Los Angeles 100

socalTECH

JANUARY 31, 2013

Los Angeles-based OpenX Software , the provider of Internet advertising technology, said Wednesday that it has connected with AdTruth to provide mobile targeting capabilities to its OpenX Market. OpenX Market is the company's real-time-bidding platform for online and mobile advertising. READ MORE>>.

OpenX 153

OpenX Mobile Advertising Los Angeles 153

socalTECH

NOVEMBER 24, 2015

Los Angeles-based programmatic advertising technology provider OpenX said Monday that it has tied into an ad quality effort being run by PubNation. READ MORE>>.

OpenX 100

OpenX Advertising Los Angeles Platform 100

socalTECH

FEBRUARY 24, 2015

Los Angeles-based online advertising technology developer and marketplace operator OpenX is reporting a win this morning with Major League Gaming (MLG), saying that MLG has selected the company as its exclusive provider of ad serving and monetization of its digital media advertising. READ MORE>>.

OpenX 100

OpenX Advertising Los Angeles Platform 100

socalTECH

JUNE 4, 2012

Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. White, who has been advising OpenX since 2010, was previously a VP at Adknowledge, and also served at FOX Audience Network's MyAds. White as its General Manager, Publisher Business - West. READ MORE>>.

OpenX 150

OpenX Advertising Web Los Angeles 150

socalTECH

FEBRUARY 26, 2013

Los Angeles-based OpenX Software has a new investor, the firm said today, Japanese company cyber communications, inc. According to OpenX, cyber communications, which is a wholly owned subsidiary of Dentsu Inc., OpenX said it has now raised more than $75M in funding. Global Investment, Inc., and Presidio Ventures.

OpenX 159

OpenX Advertising Los Angeles Acquisition 159

socalTECH

JANUARY 21, 2015

Los Angeles-based mobile and online advertising technology developer OpenX said this morning that it has named a new head of its operations in EMEA. OpenX provides online and mobile ad serving and other related software. openx emea advertising managing director executive' He also served at Yahoo.

OpenX 100

OpenX Yahoo Advertising Mobile 100

L.A. Business Journal

MARCH 13, 2018

OpenX, a Pasadena-based programmatic advertising technology company, announced $172 million in 2017 revenue in a March 13 report. In addition, OpenX invested $50 million into research and development this past year.

OpenX 100

OpenX Report Pasadena Advertising 100

socalTECH

SEPTEMBER 18, 2015

Los Angeles-based online advertising technology provider OpenX says this morning that it has been selected by Townhall Media , to help supply "header bidding" for Townnhall's mobile and web properties. OpenX said that Townhall, which provides conservative news, has more than 17 million monthly unique visitors.

OpenX 100

OpenX Media News Advertising 100

socalTECH

NOVEMBER 18, 2013

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. openx executive advertising vice president network exchange' Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

OpenX 159

OpenX Mobile Advertising Pasadena 159

socalTECH

AUGUST 28, 2013

Los Angeles-based advertising technology provider OpenX has launched a new product today, saying it has launched a new, real-time traffic quality monitoring system to help filter out suspicious advertising traffic for its customers. Non-human traffic, and unscrupulous publishers, are a major issue with online advertising.

OpenX 138

OpenX Product Advertising Yahoo 138

socalTECH

JANUARY 19, 2016

Los Angeles-based online advertising technology provider OpenX said late Monday evening that the company has reached $140M in revenues, which it says is a record. OpenX, which is led by Tim Cadogan, said that it saw 40% organic, year-over-year growth and added over 250 publishers during the year.

OpenX 100

OpenX .Net Advertising Equity 100

socalTECH

MARCH 23, 2015

Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. openx advertising fraud detection quality exchange programmatic' READ MORE>>.

OpenX 100

OpenX Platform Software Review Technical Review 100

socalTECH

AUGUST 26, 2013

Pasadena-based online advertising technology provider OpenX has bolstered its board of directors, saying today that it has named Howard Hochhauser to its board. OpenX said that Hochhauser led Ancestry.com''s successful $100M IPO and two $100M follow-on-offerings. READ MORE>>.

OpenX 140

OpenX Pasadena Advertising Acquisition 140