Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But these are great products and thus a lot of people stuck around at Kik to continue using it. But it works.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

AUGUST 16, 2013

Scott Morrow is an Internet and startup veteran, having run such companies as Oversee.net and ThisNext, and headed up product marketing for IAC/Citysearch. We grew our SEM and improved our ROI. I would use this product even if I wasn''t working here. You get access to luxury at a discount price.

Pricing 256

Pricing Sites Marketing SEM 256

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” John Wanamaker. It does not happen.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. The metrics were good but we wondered how much better they would be when we expanded our product.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He said it was better than the Yellow Pages because he would provide pricing transparency. They would give companies $250,000 to launch their products.

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

MAY 15, 2010

We discussed in the video why they don’t price this money but give it as convertible debt) they don’t make announcements to the market. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. Short answer: no.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285