socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. Pricing on the new tool was not announced. server advertising technology display network mobile spreeify' READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

AUGUST 21, 2013

Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. The startup, led by James Borow, said its new product, SHIFT Media Analyzer, is aimed at helping marketers with in-depth analysis of their paid social campaigns.

Advertising 178

Advertising Santa Monica Tool Pricing 178

socalTECH

JULY 17, 2013

PageWoo , the mobile advertising company headed by Jason Crilly and Holden Steinberg, has rolled out a brand new product aimed at small businesses. According to PageWoo, its new NearWoo product helps small businesses identify, target, and acquire new customers, using geofencing and big data for targeting ads to those customers.

Advertising 173

Advertising Mobile Tech Coast Angels Los Angeles 173

Both Sides of the Table

APRIL 30, 2011

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Integrated Advertising. for those without a calculator handy).

Advertising 352

Advertising Media Social Media Screening 352

socalTECH

MARCH 26, 2014

Irvine-based Local Corporation , the local advertising technology developer, said it has launched a new product aimed at the mobile ad market. Pricing on the new product was not announced. Pricing on the new product was not announced. mobile advertising corporation local' READ MORE>>.

Mobile 147

Mobile Product Advertising Pricing 147

Berkonomics

DECEMBER 24, 2015

If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that people recognize it when they see it in later materials. you can invest in direct response advertising.

Advertising 120

Advertising Statistics Pricing Email 120

socalTECH

AUGUST 18, 2014

Los Angeles-based Vantage Media , the advertising technology company led by Patrick Quigley, said last week that it has launched a new product, providing a private, self serve, real-time bidding marketplace for publishers. Pricing on the new product was not announced. READ MORE>>.

Media 138

Media Product Southern California Advertising 138

Startup Professionals Musings

MAY 23, 2013

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). If your product is a commodity, the margin may be as thin as ten percent. Freemium” model.

Pricing 116

Pricing Product Customer Custom 116

socalTECH

JANUARY 6, 2016

Los Angeles-based audio advertising provider Triton Digital has rolled out a new product specifically aimed at podcasting proviers, the company said Tuesday. According to Triton, its new Tap Podcast product is a version of its advertising platform, which specifically helps podcast publishers insert ads into their audio stream.

Product 100

Product Advertising Tool Los Angeles 100

SoCal Tech Calendar

JUNE 15, 2016

Santa Barbara-based Invoca , which helps marketers correlate phone calls to what advertising drove those calls, has rolled out another product for Facebook, the company said Tuesday. The company said the new product is a result of integration with Facebook's Offline Conversions API. Pricing on the new product was not announced.

Product 100

Product Santa Barbara Advertising Pricing 100

Startup Professionals Musings

DECEMBER 26, 2010

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free (like Twitter), to pricing based on costs, to charging what the market will bear (premium pricing). Product is free, but you pay for services. Portfolio pricing.

Pricing 98

Pricing Product Startup Competition 98

socalTECH

JUNE 15, 2011

Irvine-based Local.com , the local directory and advertising firm, said today that it has rolled out its first advertising product from its Krillion and Rovion acquisitions. That information provides information on discounts, pricing, product details, store locations, in-store availability, and more within those ad units.

Product 133

Product Advertising Media Acquisition 133

socalTECH

APRIL 14, 2010

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. product allows publishers using its REVV ad optimization tool to better manage who can sell their inventory, and at what price. According to Rubicon, its Permission Control 2.0

Product 140

Product Clearstone SaaS Advertising 140

socalTECH

FEBRUARY 26, 2013

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce. READ MORE>>.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

socalTECH

APRIL 11, 2012

Pasadena-based Punchcard , the Idealab startup developing mobile apps to encourage customer loyalty at retail businesses, announced today that it has launched a new product, Punchcard for Business. Pricing on the new product was not disclosed.

Product 210

Product Idealab Pasadena Mobile 210

Startup Professionals Musings

OCTOBER 21, 2022

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Commoditize complementary products. Offer premium services after user is hooked. Marty Zwilling.

Develop 138

Develop Development Platform Mobile 138

socalTECH

JUNE 25, 2019

Santa Barbara-based HG Insights , which provides analytics around technology installs, IT spend, and contracts, says it has tied with LinkedIn with a new product, HG for LinkedIn. Pricing on the new product was not announced. READ MORE>>.

Santa Barbara 124

Santa Barbara Advertising Pricing Platform 124

socalTECH

NOVEMBER 18, 2013

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

OpenX 159

OpenX Mobile Advertising Pasadena 159

socalTECH

APRIL 24, 2014

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. Pricing on the new product were not announced. socialactive spreeify social networking advertising html5' READ MORE>>.

Platform 173

Platform Social Network Advertising Los Angeles 173

socalTECH

APRIL 25, 2014

San Diego-based Sightly , which develops video advertising technology, said Thurday that it has launched a new platform aimed at delivering personalized, video ads from local businesses to prospective customers. Sightly said its video ad platform provides micro-target audiences in hyper-local areas for advertisers. READ MORE>>.

Platform 153

Platform Advertising San Diego Mobile 153

Berkonomics

JULY 26, 2018

Is your product or service one that responds to a customer need, real or perceived? This question deals with the of fering in general, not yet with your version of the product. Your marketing and sales effort must be focused entirely upon making your product solve an urgent customer need. Why buy it?”. Why buy MINE? .

Sales 226

Sales Customer Custom Pricing 226

socalTECH

SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. Pricing on the new product was not announced.

Technology 145

Technology Advertising Commerce Pricing 145

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.

Platform 133

Platform Marketing Journal Google 133

socalTECH

JULY 10, 2013

Los Angeles-based Factual , the location data provider headed by Gil Elbaz, launched two new products Tuesday, aimed at mobile personalization and ad targeting. Pricing on the two new products was not announced. factual mobile personalization targeting tools analytics advertising' READ MORE>>.

Tool 173

Tool Mobile Advertising Demand 173

socalTECH

JUNE 5, 2014

Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. Pricing on the new product was not announced by the company. ubermedia television advertising targeting mobile media' READ MORE>>. READ MORE>>.

Tool 147

Tool Advertising Mobile Screening 147

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Advertising money moves to the most rewarding media.

Case Study 120

Case Study Study Customer Custom 120

socalTECH

SEPTEMBER 23, 2014

Pricing on the new product was not announced. theamplify video advertising instgram' A new, Culver City-based startup, theAmplify , said this morning that it has launched a new, Instgram video ad service, aimed at helping brands create video content to distribute through Instagram. theAmplify is led by Justin Rezvani.

Culver City 149

Culver City Advertising Tool Pricing 149

socalTECH

NOVEMBER 19, 2008

Irvine-based Specific Media is targeting print advertisers with a new product, which it is calling Dynamic Circular. According to Specific Media, the new offering will help retailers to quickly and easily take their print circular advertisements, and turn them into targeted online display ads. READ MORE>>

Media 100

Media Product Advertising Pricing 100

socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

OpenX 159

OpenX Content Services Advertising 159

socalTECH

MARCH 24, 2014

Irvine-based Local Corporation , which provides online, local advertising technology, said today that it has upgraded its local shopping app, Havvit. Local''s app helps consumers find products and compare prices of products nearby at retail stores.

Advertising 176

Advertising Pricing Help Product 176

Startup Professionals Musings

DECEMBER 17, 2022

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price.

Startup 106

Startup Pricing Cloud Computing Customer 106

socalTECH

AUGUST 2, 2012

Los Angeles-based Nami , which provides pay-per-click advertising software and is run by Alex Cory, said that it has released a new product today, Nami AdManager. The new software is a white label bid engine used for pay-per-click bidding.

PPC 153

PPC Advertising Tool Los Angeles 153

socalTECH

JANUARY 13, 2014

Retention Science , the developer of big data marketing and analytics tools, has rolled out a new product focused on online retailers. According to the Los Angeles startup, its new SmartSegments products is aimed at online retailers, helping them to more effective personalize their retention marketing campaigns. READ MORE>>.

Tool 153

Tool Advertising Los Angeles Pricing 153

socalTECH

NOVEMBER 18, 2013

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

OpenX 100

OpenX Mobile Advertising Pasadena 100

Startup Professionals Musings

JANUARY 24, 2020

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Commoditize complementary products. Offer premium services after user is hooked. Marty Zwilling.

Mobile 126

Mobile Develop Development Platform 126

socalTECH

APRIL 3, 2012

Los Angeles-based GraphEffect said Tuesday that it has launched a new product which will allow brands to run advertising campaigns on Twitter. The firm said its new AudienceBoost product, which is being tested by American Express and Digitas, helps brands to make the most of their Promoted Tweets and Promoted Accounts.

Advertising 208

Advertising Los Angeles Pricing Media 208

Tech.Co

APRIL 11, 2022

Starting today, they're going on strike for a week in protest of the price change, which they say is just the latest in a series of decisions that have squeezed the small-business sellers who depend on the Etsy platform to survive. Starting Price. Physical Product Sales. Digital Product Sales. on each sale. What to Know.

Platform 136

Platform Startup Sales Pricing 136