Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They believe that the benefits of sharing data are very much worth the price of providing access to their data. Norton, Ph.D.,

Social Media 131

Social Media Startup Tool Google 131

Startup Professionals Musings

NOVEMBER 27, 2021

Yet I still hear stories of companies being well down the road on products and collateral with a given name, only to find out that everything has to be changed because of a domain name conflict or availability problem. Finalizing the web site validates your product plan and sales strategy. Websites do take time to get done right.

Web 139

Web Startup Sites Design 139

Startup Professionals Musings

JANUARY 5, 2020

Customer expectations of a relationship and personalization are stretching every business today, and pervasive use and confidence in social media by customers can override all your image building and marketing messages. Pushing yourself on customers by touting features and price doesn’t work anymore.

Customer 133

Customer Custom Social Media Startup 133

Startup Professionals Musings

MARCH 20, 2020

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Startup Professionals Musings

SEPTEMBER 22, 2022

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Show customers how you bring more value to them. Allocate resources to handle bumps along the way.

Marketing 133

Marketing Customer Custom Outsource Development 133

Both Sides of the Table

APRIL 21, 2013

This morning I was reading my social media and came across an article that Christine Tsai had posted on Facebook. Was this the latest Chinese product to take off in the US? He was driven by wanting to provide a great product. Extreme product passion. By the way, he has never spent a dollar on advertising.

Entrepreneur 415

Entrepreneur Startup Pricing Product 415

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. These are also important for your product positioning in the competitor section of your business plan.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

MARCH 25, 2023

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. The purest form of capitalism has always meant charging a fair price and making a fair profit.

Organization 94

Organization Invest Customer Custom 94

Startup Professionals Musings

JUNE 21, 2020

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. The purest form of capitalism has always meant charging a fair price and making a fair profit.

Organization 173

Organization Invest Customer Custom 173

Tech.Co

OCTOBER 28, 2020

They'll need to open a TikTok For Business account and select a product to feature, before auto-generating video ads that can link any interested TikTokkers directly to the merchant's Shopify store. Fitting the right audience to the right product will be tricky, but the potential upside is big. Who Will Take Advantage?

Help 149

Help Platform Startup Social Media 149

Startup Professionals Musings

FEBRUARY 1, 2019

In today’s world of constant change and information overload via the Internet, content marketing and branding are often more important to success than product quality or technology. Here are some key recommendations for building your branding plan: Find out who your customers are through social media.

Social Media 73

Social Media Customer Custom Mobile 73

socalTECH

DECEMBER 26, 2012

I think that the biggest news for StartEngine this year is our productivity. I think we're going to see a real shakeup in how people view social media. We are going to see a real explosion in companies offering software for a subscription price. Following that, I think mobile advertisement technologies.

Southern California 168

Southern California High Tech SaaS Social Media 168

Startup Professionals Musings

OCTOBER 9, 2015

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. Commoditize complementary products. Offer premium services after user is hooked. Be aggressive and alert.

Startup 98

Startup Platform Pricing Netflix 98

Startup Professionals Musings

MAY 1, 2019

Image via Pixabay As a mentor to many small business owners, I always caution them that you can never relax completely, just because your initial solution or product set appears to be getting traction, and the market buzz is positive. Control costs and adjust prices to maintain your margin.

Metrics 86

Metrics Startup Training Customer 86

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Build and model a high-performance culture.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

socalTECH

AUGUST 17, 2020

Indi operates an app which lets people get paid for sharing their social content, making product recommendations, and more. The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it.

Help 113

Help Commerce Platform Orange County 113

Startup Professionals Musings

NOVEMBER 1, 2015

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price.

Startup 116

Startup Pricing Cloud Computing Customer 116

Startup Professionals Musings

SEPTEMBER 9, 2018

For example, you may think that buying a commodity like bottled water is still all about price, yet buyers today check their smartphones first for positive brand reviews, environmentally friendly bottles, positive buzz from social media, and the nearest outlet for purchasing. Target the players as well as the process.

Customer 94

Customer Custom Social Media Startup 94

Startup Professionals Musings

OCTOBER 25, 2019

Many companies try to recover with more advertising and rebranding, and discover that these strategies don’t work well in today’s market. As disruption examples , the rise of ride sharing, e-commerce, and social media were clearly driven by changing customer trends, more than technology. Customers don’t wait today.

Customer 54

Customer Custom Technical Review Design 54

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. External investors tend to focus on products rather than services.

Advertising 63

Advertising Content Social Media Satisfaction 63

InfoChachkie

APRIL 28, 2011

However, in the long run, entrepreneurs always benefit from delivering Maximum Utility for a fair price. Perhaps in part due to its dominant market share, WebEx adopted telecom-style pricing, which effectively penalized their users. WebEx’s predatory pricing made it vulnerable to a new entrant. Arbitrage Is Fleeting.

Entrepreneur 225

Entrepreneur SaaS Pricing Cloud Computing 225

Startup Professionals Musings

SEPTEMBER 26, 2014

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price.

Pricing 105

Pricing Cloud Computing Customer Custom 105

SoCal CTO

NOVEMBER 11, 2009

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I'd be curious what you are doing with social media for a logistics company.

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. These are also important for your product positioning in the competitor section of your business plan.

Research 87

Research Marketing Statistics Report 87

Startup Professionals Musings

FEBRUARY 15, 2019

Yet I still hear stories of companies being well down the road on products and collateral with a given name, only to find out that everything has to be changed because of a domain name conflict or availability problem. Finalizing the web site validates your product plan and sales strategy. Websites do take time to get done right.

Web 76

Web Startup Sites Design 76

Startup Professionals Musings

MARCH 3, 2018

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price.

Pricing 52

Pricing Cloud Computing Customer Custom 52

Startup Professionals Musings

MARCH 17, 2016

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They believe that the benefits of sharing data are very much worth the price of providing access to their data. Norton, Ph.D.,

Social Media 53

Social Media Tool Anthem Google 53

Tech.Co

JANUARY 6, 2020

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021. How to edit a podcast.

RSS 103

RSS Startup Media Template 103

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. The metrics were good but we wondered how much better they would be when we expanded our product.

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

DECEMBER 22, 2012

By taking a page out of STEAM’s playbook, Stacksocial seeks to provide instant gratification to its customers by offering software bundles at a price that’s easy to get behind. Not only do they get their intended program at a reduced price, they also get a chance to try out some new stuff for almost no additional cost.

Software 84

Software Web Design Pricing Course 84

Tech Zulu Event

OCTOBER 3, 2012

Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV. ScreenSync TV is just one product offering in the amazing portfolio of products Coincident has created.

Screening 109

Screening Content CTO Hire Platform 109

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. These are also important for your product positioning in the competitor section of your business plan.

Marketing 97

Marketing Entrepreneur Statistics Research 97

Startup Professionals Musings

FEBRUARY 11, 2017

Yet I still hear stories of companies being well down the road on products and collateral with a given name, only to find out that everything has to be changed because of a domain name conflict or availability problem. Finalizing the web site validates your product plan and sales strategy. Websites do take time to get done right.

Web 62

Web Startup Sites Design 62

socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M Even if the price per deal might be lower, they have a greater amount of them, and more predictability of projects.

Help 133

Help IP Content Google 133

Startup Professionals Musings

JULY 12, 2013

Yet I still hear stories of companies being well down the road on products and collateral with a given name, only to find out that everything has to be changed because of a domain name conflict or availability problem. Finalizing the web site validates your product plan and sales strategy. Websites are a big job and take time.

Web 99

Web Startup Sites Design 99

Both Sides of the Table

JANUARY 14, 2014

Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media. The reduction in screen size has made the economic model of Internet advertising totally inefficient. 62% of adult US Internet users check or send email on a daily basis. Home alarms.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

AUGUST 28, 2016

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. These are also important for your product positioning in the competitor section of your business plan.

Marketing 59

Marketing Startup Statistics Research 59