socalTECH

OCTOBER 26, 2010

Ventura-based The Trade Desk , the newest Internet advertising startup of Jeff Green, former co-founder of AdECN, said today that it has tapped an eBay vet for its new Director of Platform Solutions. Tags: trade desk tradedesk internet advertising executive ebay marketing. READ MORE>>.

Ventura 172

Ventura Advertising Social Media Platform 172

Startup Professionals Musings

OCTOBER 23, 2022

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They believe that the benefits of sharing data are very much worth the price of providing access to their data. Norton, Ph.D.,

Social Media 107

Social Media Tool Google Yahoo 107

Startup Professionals Musings

DECEMBER 17, 2022

Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

JANUARY 5, 2020

Customer expectations of a relationship and personalization are stretching every business today, and pervasive use and confidence in social media by customers can override all your image building and marketing messages. Pushing yourself on customers by touting features and price doesn’t work anymore.

Customer 133

Customer Custom Social Media Startup 133

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They believe that the benefits of sharing data are very much worth the price of providing access to their data. Norton, Ph.D.,

Social Media 131

Social Media Startup Tool Google 131

Startup Professionals Musings

JANUARY 24, 2020

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Free’ doesn’t make it stand out when there are a million alternatives at the same price.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

MAY 6, 2023

If ten percent of these numbers, multiplied by your average product price, will get you the revenue you need to scale your business, you will get the love you need from angel and venture capital investors. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey.

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

MARCH 20, 2020

Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Startup Professionals Musings

MARCH 25, 2023

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. The purest form of capitalism has always meant charging a fair price and making a fair profit.

Organization 94

Organization Invest Customer Custom 94

Startup Professionals Musings

JUNE 21, 2020

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. The purest form of capitalism has always meant charging a fair price and making a fair profit.

Organization 173

Organization Invest Customer Custom 173

Startup Professionals Musings

SEPTEMBER 22, 2022

In this age of instant communication through the Internet and social media, people remember personal images more than a product or service name. Dig deep to get beyond the best price or best service, to find a higher cause or unique benefit that they can remember and be happy to advocate.

Marketing 133

Marketing Customer Custom Outsource Development 133

socalTECH

DECEMBER 26, 2012

I think we're going to see a real shakeup in how people view social media. We are going to see a real explosion in companies offering software for a subscription price. Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising. Finally, Google.

Southern California 168

Southern California High Tech SaaS Social Media 168

Startup Professionals Musings

AUGUST 14, 2020

If ten percent of these numbers, multiplied by your average product price, will get you the revenue you need to scale your business, you will get the love you need from angel and venture capital investors. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

NOVEMBER 27, 2021

Many founders find that building the web site forced them to commit on the product design, set final pricing, define ordering and delivery procedures, and actually schedule and staff the marketing events that they had in mind. Everyone knows that word-of-mouth advertising is an effective and important part of any small business.

Web 139

Web Startup Sites Design 139

Startup Professionals Musings

FEBRUARY 1, 2019

Here are some key recommendations for building your branding plan: Find out who your customers are through social media. Now you can get direct contact and real insights by testing innovative messages through social media even before you rollout the product, and can tune both your message and the product.

Social Media 73

Social Media Customer Custom Mobile 73

Both Sides of the Table

APRIL 21, 2013

This morning I was reading my social media and came across an article that Christine Tsai had posted on Facebook. He wanted to keep his prices low (apparently he has never raised his wholesale price in 30 years). Focus on the customer and provide value - ”We just do our own thing and try to keep the price low.

Entrepreneur 415

Entrepreneur Startup Pricing Product 415

Tech.Co

OCTOBER 28, 2020

Granted, this ad channel isn't reinventing the wheel: It's still just a way to put eyeballs in front of advertisements. But those who can offer a worthy product now have an in-road with one of social media's biggest and most engaged groups of potential shoppers. Who Will Take Advantage? Start With a Free $300. Staff accounts.

Help 149

Help Platform Startup Social Media 149

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

SoCal CTO

NOVEMBER 11, 2009

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I'd be curious what you are doing with social media for a logistics company.

Marketing 150

Marketing Social Media Blogging Media 150

InfoChachkie

APRIL 28, 2011

However, in the long run, entrepreneurs always benefit from delivering Maximum Utility for a fair price. Perhaps in part due to its dominant market share, WebEx adopted telecom-style pricing, which effectively penalized their users. WebEx’s predatory pricing made it vulnerable to a new entrant. Arbitrage Is Fleeting.

Entrepreneur 225

Entrepreneur SaaS Pricing Cloud Computing 225

Startup Professionals Musings

OCTOBER 9, 2015

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. Free’ doesn’t make it stand out when there are a million alternatives at the same price.

Startup 98

Startup Platform Pricing Netflix 98

Startup Professionals Musings

NOVEMBER 1, 2015

Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Startup 116

Startup Pricing Cloud Computing Customer 116

Startup Professionals Musings

SEPTEMBER 9, 2018

For example, you may think that buying a commodity like bottled water is still all about price, yet buyers today check their smartphones first for positive brand reviews, environmentally friendly bottles, positive buzz from social media, and the nearest outlet for purchasing.

Customer 94

Customer Custom Social Media Startup 94

Startup Professionals Musings

MAY 1, 2019

Control costs and adjust prices to maintain your margin. Suddenly you face new overhead, with hiring, office space, benefits, and new advertising campaigns. It’s time to really focus on social media, videos, and email. Tight margins may get you in business, but no margin will kill you.

Metrics 86

Metrics Startup Training Customer 86

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. Business founders need deep pockets for this model.

Advertising 63

Advertising Content Social Media Satisfaction 63

socalTECH

MARCH 27, 2015

Tyler Francois: urRadio is an all new, social media app, which allows you to host your own Internet radio station. You also have a vast number of people in the social world, the YouTubers, the Viners, the podcasters, who have all made a living and career, and enjoy being a personality on social media.

Yahoo 100

Yahoo Social Media Content Media 100

Startup Professionals Musings

SEPTEMBER 26, 2014

Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Pricing 105

Pricing Cloud Computing Customer Custom 105

Startup Professionals Musings

OCTOBER 25, 2019

Many companies try to recover with more advertising and rebranding, and discover that these strategies don’t work well in today’s market. As disruption examples , the rise of ride sharing, e-commerce, and social media were clearly driven by changing customer trends, more than technology.

Customer 54

Customer Custom Technical Review Design 54

Startup Professionals Musings

MARCH 3, 2018

Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Pricing 52

Pricing Cloud Computing Customer Custom 52

socalTECH

AUGUST 17, 2020

The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things.

Help 113

Help Commerce Platform Orange County 113

Tech Zulu Event

JUNE 10, 2015

It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them. You could raise your profile by simply advertising cheap shirts on a Google PPC campaign, but that’s only going to get you so far. Even social media needs some cash to run properly.

PPC 40

PPC Marketing Social Media Startup 40

Startup Professionals Musings

MARCH 17, 2016

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They believe that the benefits of sharing data are very much worth the price of providing access to their data. Norton, Ph.D.,

Social Media 53

Social Media Tool Anthem Google 53

Startup Professionals Musings

SEPTEMBER 15, 2018

If ten percent of these numbers, multiplied by your average product price, will get you the revenue you need to scale your business, you will get the love you need from angel and venture capital investors. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey.

Research 87

Research Marketing Statistics Report 87

Startup Professionals Musings

MARCH 17, 2017

People follow influencers on social media to find what they buy, who they vote for, and which social causes they support. Actively participating in social media is the place to start, including blogging and positively responding to customer feedback, to build a growing crowd of followers.

Social Media 58

Social Media Customer Custom Entrepreneur 58

Startup Professionals Musings

FEBRUARY 15, 2019

Many founders find that building the web site forced them to commit on the product design, set final pricing, define ordering and delivery procedures, and actually schedule and staff the marketing events that they had in mind. Everyone knows that word-of-mouth advertising is an effective and important part of any small business.

Web 76

Web Startup Sites Design 76

Both Sides of the Table

JANUARY 14, 2014

Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media. The reduction in screen size has made the economic model of Internet advertising totally inefficient. 62% of adult US Internet users check or send email on a daily basis. Home alarms.

Email 339

Email SaaS Venture Capital Google 339

Tech.Co

JANUARY 6, 2020

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021.

RSS 103

RSS Startup Media Template 103