Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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Social Media Media Invest Platform 79

socalTECH

FEBRUARY 1, 2011

Irvine-based Brand Affinity Technologies , the new startup of Ryan and Chad Steelberg, said this morning that it has launched social media campaigns for three companies. Financial details of the new social media campaign wins were not announced.

Social Media 180

Social Media Media Advertising Platform 180

socalTECH

SEPTEMBER 7, 2010

Los Angeles-based SocialVibe , which was formerly a site focused on social media for brands and charities, has turned into SVnetwork , a new Internet advertising network. According to SVnetwork, it has launched its own, performance brand advertising website which connects brands with over 80 million unique consumers every month.

Advertising 187

Advertising Networking Social Media Redpoint 187

Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Yet these seem to be the least effective attributes of banner advertising. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. Holy Shiitake !

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Advertising Media Social Media Screening 352

socalTECH

DECEMBER 16, 2016

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company says its new offering lets teams and advertisers analyze every single frame of sports coverage, to understand how the signage at sports events is appearing across live television, social media, and streaming.

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Advertising Santa Monica Social Media Media 100

socalTECH

MAY 23, 2013

UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.

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Advertising Mobile Idealab Social Media 173

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

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Social Media Media Startup Tips 108

socalTECH

OCTOBER 21, 2014

Talk about what your product is all about? What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. However, it costs anywhere from $7,000 to $20,000 to start using those products. That''s ridiculous. READ MORE>>.

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Social Media Media Startup Culver City 178

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Tech.Co

NOVEMBER 28, 2022

Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. Get the latest tech news, straight to your inbox. Please fill in your name.

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Social Media Startup Commerce News 148

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

socalTECH

FEBRUARY 21, 2012

The company said the new software is aimed at all types of small businesses, and helps local businesses to respond faster to customer inquiries, track online and offline advertising, and reply more effectively to calls, emails, and social media inquiries.

Marketing 178

Marketing Product Social Media Advertising 178

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

TechCrunch LA

MARCH 27, 2020

A social media platform used to match advertisers with thousands of influencers has been hacked. Social Bluebook, a Los Angeles-based company, allows advertisers to pay social media “influencers” for posts that promote their products and services.

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Social Media Email Tips Media 100

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.

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Social Media Entertainment Media Tool 82

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property.

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Social Media Metrics Media Tool 98

Tech Zulu Event

MARCH 16, 2013

It is going to be an informative night at the next Social Media Club L.A. SMCLA) event at CrossCampus , with some major heavy hitters in the B2B industry dropping social strategy secrets. Social media is all about people. And moderator, Eric Schwartzman , author of Social Marketing to the Business Customer.

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Social Media Media Case Study Study 107

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. A little history, we launched our product years ago, Search IQ.

Advertising 203

Advertising Startup Google Commerce 203

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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Advertising Invest RSS CPC 284

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

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Social Media Media Startup Blogging 95

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 79

Social Media Media Marketing Platform 79

Tech Zulu Event

APRIL 25, 2013

Social Media = $.30 The post Measuring the Value of Promotional Products [Infographic] appeared first on TechZulu. The post Measuring the Value of Promotional Products [Infographic] appeared first on TechZulu. Direct Mail = $.80 80 – $1.00 per impression. 30 per impression. Promotional Calendars = $.18

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Product Social Media Metrics Advertising 107

StartUp Beat

NOVEMBER 14, 2017

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. ,” asks Forbes contributor AJ Agrawal.

Social Media 40

Social Media Software Review Media Marketing 40

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Owned media. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

MARCH 29, 2021

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. You should be constantly trying new approaches via social media and online, and asking for feedback and input from influencers and customers.

Custom 168

Custom Customer Marketing Social Media 168

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Custom 146

Custom Customer Marketing Startup 146

socalTECH

OCTOBER 10, 2012

The firm said its product provides "attribution credit" to those assets--which it calls owned media assets--even though those third party sites do not support first party analytics tags. Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach.

Product 145

Product Paid Search Advertising Technical Review 145

Startup Professionals Musings

DECEMBER 29, 2021

Unfortunately, what I see in this Internet age is information overload, and new product differentiation is harder than ever before. In this context, based on recent feedback , over 30,000 new products get introduced every year, and 95 percent fail, primarily because they don’t stand out over existing alternatives.

Social Media 134

Social Media Case Study Custom Customer 134

TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. Product descriptions and listings require tedious editing to make them engaging - especially after the fortieth one. Are you a founder or CEO or head of product? Go through your product right now and look for empty text boxes. You might be surprised how many there are.

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Generative AI Artificial Inteligence TechEmpower Tips 295

Tech Zulu Event

SEPTEMBER 19, 2012

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. A City of Angels: How Social Media is Bringing LA Closer to Utopia. Social Media and Urban Development in Hollywood.

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Social Media Los Angeles Media Angel 92

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Owned media. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

MARCH 11, 2019

According to Digital Pharmacist and K1, K1 is investing over $100M in Digital Pharmacist to help it with accelerating growth and product development. The deal was worth $125M. Digital Pharmacist, which is based in Austin, Texas, had been backed by LiveOak Venture Partners. READ MORE>>.

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Invest Newsletter Social Media Equity 113