socalTECH

SEPTEMBER 23, 2013

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

socalTECH

OCTOBER 29, 2013

Convertro said that it has named Paul Bates as Vice President of Advertiser Solutions, and Sarah Chambers as Vice President of Account Management. Bates was previously VP of Product Management at MarketShare, and Chambers was previously at Clearsaleing (eBay Enterprise Attribution). READ MORE>>.

Santa Monica 153

Santa Monica SaaS Advertising Software 153

socalTECH

FEBRUARY 18, 2009

Los Angeles-based CrownPeak , a developer of software-as-a-service for web site management, announced this morning that the firm has launched a new product targeted at landing page management. Tags: crownpeak management marketing content software landing saas. Crownpeak said the new software starts at $1,250 a month. READ MORE>>.

Product 100

Product SaaS Advertising Software 100

socalTECH

NOVEMBER 3, 2009

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. The firm's prior products were used by major online publishers and their sales teams to quote and book more traditional, direct ads.

Woodland Hills 140

Woodland Hills SaaS Advertising Web 140

socalTECH

DECEMBER 26, 2012

I think that the biggest news for StartEngine this year is our productivity. Definitely Software as a Service (SAAS). SAAS is here to stay. Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising. Oh man this is going to be big. READ MORE>>.

Southern California 168

Southern California High Tech SaaS Social Media 168

Both Sides of the Table

AUGUST 21, 2011

My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Or can they? They’re not.

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

APRIL 30, 2018

The business model, is people use this to do better marketing and sales targeting when they sell their own products. For example, if I'm a competitor to the Citrix Virtual Desktop software, from Vmware, I might want to know all of the companies who are using Citrix, so I can talk to them about how my products are better, and meet their needs.

Santa Barbara 113

Santa Barbara High Tech Outsource Development Startup 113

InfoChachkie

FEBRUARY 10, 2014

In contrast, companies that are rapidly growing often rebrand in order to more accurately reflect the expanded scope of their target market and product set. This unintended use of their technology caused the company to modify their product set to better accommodate large, brand-focused advertisers. GoToMy Rebranding Campaign.

Technical Support 250

Technical Support Marketing Advertising SaaS 250

socalTECH

MARCH 11, 2019

According to Digital Pharmacist and K1, K1 is investing over $100M in Digital Pharmacist to help it with accelerating growth and product development. The deal was worth $125M. Digital Pharmacist, which is based in Austin, Texas, had been backed by LiveOak Venture Partners. READ MORE>>.

Invest 113

Invest Newsletter Social Media Equity 113

socalTECH

OCTOBER 6, 2017

If you're an NCAA fan, and you've loaded the app for your favorite team, there's a high likelyhood that the app is actually the product of El Segundo-based Hopscotch (www.gohopscotch.com). Combining that with my previous experience, which was in the platform and SaaS market, and sports, was really a home run.

Mobile 162

Mobile Platform El Segundo UCLA 162

Both Sides of the Table

JANUARY 14, 2014

The reduction in screen size has made the economic model of Internet advertising totally inefficient. If you want to understand the power of how they’re built inbound call management into a SaaS category where they’re the market leader watch this one minute video. I’ll wait. You’re data looks fantastic.

Email 339

Email SaaS Venture Capital Google 339

Both Sides of the Table

FEBRUARY 7, 2010

If your last company was Apple, Blackberry, AdMob or JAMDAT and you have some experience in the sector then I know that your product will have your experiences baked into it. My first company launched in 1999 and we were offering a SaaS document management in the cloud (we were called ASPs back then). version of their product was.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

socalTECH

NOVEMBER 15, 2012

Los Angeles-based Central Desktop , the provider of cloud-based collaboration tools, is targeting creative agencies with a new product today. The company said it has launched a new online idea board it calls a "Moodboard", as part of its SocialBridge collaboration product.

Ideas 187

Ideas Advertising Los Angeles Tool 187

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. At Rincon Venture Partners , we have a laser focus on identifying groundbreaking adtech and business productivity SaaS solutions. When we launched GoToMyPC in 2001, the rules of online marketing were still being written. and Overture Services.

Content 171

Content Platform Paid Search OpenX 171

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Steve Goldman: Ace Metrix is actually the first, on-demand measurement service of TV advertising effectiveness.

Advertising 100

Advertising Palomar Startup Customer 100

socalTECH

MARCH 22, 2011

Pasadena-based Central Desktop , the online provider of project management and collaboration tools, announced today that it has launched a new product targeted at marketing agencies.

Marketing 154

Marketing Pasadena Software Review Startup 154

socalTECH

NOVEMBER 14, 2019

Maybe they might be using a platform like Shopify to sell their products and power their website, and they might use Facebook for advertising, and maybe they're using paid search with Google. Dan LeBlanc: We spent about the first year and half after we were founded, really developing our product, which we launched at the start of Q1.

Startup 113

Startup Platform Commerce San Diego 113

InfoChachkie

JUNE 2, 2011

Central Desktop was founded in 2005 to provide an easy-to-use, SaaS collaboration solution to the SMB market. I would fly up to Redmond twice a week and we would all sit around a really large conference table – it was the largest (advertising) project Microsoft had ever done, a $100M advertising campaign.

Newsletter 213

Newsletter Conference Marketing Advertising 213

TechCrunch LA

AUGUST 15, 2018

The company counts major clients like TripAdvisor, Lululemon, HD Supply, Express Scripts and Spirit Airlines, among its roster of customers and will use the funding led by Battery to further expand its sales and marketing and product development efforts. “We were impressed with AuditBoard’s product and its customer traction.

Startup 155

Startup Cerritos Los Angeles IBM 155

Both Sides of the Table

SEPTEMBER 16, 2009

We typically committed to building “missing&# features and therefore steered off of our MVP (minimum viable product). On some level we felt we did because being a SaaS company in 1999 was trailblazing. Some companies / products are designed for large organizations from day 1. Have a product for online backups?

Startup 389

Startup Customer Custom Resource 389

socalTECH

OCTOBER 28, 2016

Those were companies like Maker Studios, disrupting the traditional production of content. It's the same way that both investors and entrepreneurs used to think about New York with financial technology or advertising, because of the relationship to Madison Avenue and Wall Street. Those areas were reflective of the LA startup economy.

Startup 100

Startup Entrepreneur Funding Incubator 100

socalTECH

JULY 16, 2020

Santa Monica-based MomentFeed , which develops software to help multi-location brands manage their reviews, location listings, and much more, says it has rolled out a new product.

Software Review 154

Software Review Santa Monica Technical Review Pricing 154

socalTECH

DECEMBER 30, 2015

Frost & Sullivan just named MediaPlatform the product leader in enterprise video platforms. Just this year alone we have studied 3,400 North American enterprise software companies including many in SoCal and dug in deep on over 200 of these companies. What are the technologies or things you think people out to watch in 2016?

Capital 100

Capital Beverly Hills Artificial Inteligence Equity 100

Both Sides of the Table

JANUARY 6, 2014

Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup. I’m going through this situation now with the first investment that I ever made as a VC in Invoca – (Inbound voice call), a SaaS marketing automation company.

Startup 325

Startup Sales Technical Review Software Review 325

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Interesting that Booyah is led by a former game producer, Keith Lee, who formerly launched very large products for Blizzard Entertainment. Go Boulder!

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Georgian Partners and Bain Capital Ventures, the investment firms that anchored Tealium’s $30.7

Customer 40

Customer Custom San Diego JavaScript 40

socalTECH

JANUARY 14, 2011

It's my belief that many marketers still measure in layers -- they might look at how direct mail, or search, or display, or TV, or brand advertising, or their sales force performs, in a certain swim lane. Advertisers are known for their creative focus, not focus on analytics. That was early on in the digital revolution in the 90's.

Social Media 235

Social Media Demand Activity Marketing 235

SoCal Tech Calendar

JUNE 9, 2016

Impact Radius--let by startup veteran Per Pettersen--said the new funding will go towards its platform, fund developmentof new products and services, and also to global expansion. The funding came from Silversmith Capital partners.

Software 100

Software Marketing Ticketmaster Santa Barbara 100

SoCal Delicious

NOVEMBER 16, 2012

businesses and points of interests; products; and much more, plus an extensive set of application programming interfaces (APIs) to. Founded by a number of former executives of Overture.com, DataPop is using algorithms to drive automated, paid search advertising. Jason Lehmbeck, the.

Southern California 66

Southern California Software Artificial Inteligence Company 66

Tech Zulu Event

FEBRUARY 5, 2014

In a short, densley packed timeline, our panel of industry experts discussed the fine line topics of wearables technology, bitcoin, SaaS, cloud, mobile gaming, and social markets. The company hopes to prepare advertisers for varying screen sizes. The more intriguing topic becomes what’s happening around the products.

Startup 95

Startup Google Education Venture Capital 95

Both Sides of the Table

MAY 24, 2021

innovated in social media advertising and for a variety of reasons wasn’t ultimately successful and went to zero. It’s a virtue of the laws of large numbers ($100 million in ARR ) plus strong growth compounding off of large numbers plus large customers relying on our products for 7+ years or longer. The second “exit”?—?Adly?—?innovated

Venture Capital 363

Venture Capital Capital Funding Startup 363

InfoChachkie

APRIL 28, 2011

In order to create a SaaS platform which acts as the “last mile” to public clouds, RightScale began operations by providing consulting services to companies who wanted to access Amazon’s EC3 services. As with many emerging markets, the Facebook advertising ecosystem is relatively inefficient. Graph The Effect.

Entrepreneur 225

Entrepreneur SaaS Pricing Cloud Computing 225

Tech.Co

MARCH 1, 2018

Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50. Targeted mobile advertising. After choosing one of their affordable monthly service fee plans, users simply interact with their advertisers. AdWallet (Albuquerque, NM). That’s the concept behind AdWallet. LexiconAI (San Francisco, CA).

Startup 80

Startup Mentor Platform Help 80

InfoChachkie

MARCH 9, 2015

Yet too often, entrepreneurs embrace giving away their products and services for the wrong reason - they are simply reticent to ask for payment. Upsell Logically – Craft a seamless path to charge users after a trial period or in exchange for other benefits, such as removal of advertisements or access to additional features.

Technical Support 100

Technical Support Customer Custom Demand 100

Both Sides of the Table

SEPTEMBER 10, 2010

Brands took out advertisements espousing their “AOL Keyword.&#. My first company was a SaaS software company started in 1999. And now brands are advertising “www.facebook.com/brandname.&# Plus ça change. I happily use the product. The initial web HTML / browser experience was very limited.

Web 300

Web HTML SMTP Google 300

InfoChachkie

MARCH 3, 2011

Thus, we became one of the first ASP (aka SaaS) companies, by selling subscriptions of our screen sharing technology to customer service departments – the same market segment which had adopted BuddyHelp. Most users are ethical and willing to pay once they begin using the product in a manner which they know qualifies as “commercial use.”.

Customer 162

Customer Custom Technical Support Startup 162

Both Sides of the Table

FEBRUARY 17, 2010

But like lemmings, every company in the market rushed to proclaim they were launching WAP versions of their products. Before you let me have it let me say I am a FanBoy of Apple products. I can’t be more of a FanBay of their products. In the same year Salesforce.com launched a SaaS CRM platform to compete with Siebel.

Brentwood 326

Brentwood Mobile Google Web 326