socalTECH

AUGUST 7, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Murano Software (www.muranosoft.com). Your Software Development Partner. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report.

SoCalTech 100

SoCalTech Orange County Southern California IP 100

socalTECH

DECEMBER 16, 2016

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company says its new offering lets teams and advertisers analyze every single frame of sports coverage, to understand how the signage at sports events is appearing across live television, social media, and streaming.

Advertising 100

Advertising Santa Monica Social Media Media 100

socalTECH

JULY 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Murano Software (www.muranosoft.com). Your Software Development Partner. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Sponsoring socalTECH's Executive Moves section.

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

socalTECH

AUGUST 28, 2013

Los Angeles-based advertising technology provider OpenX has launched a new product today, saying it has launched a new, real-time traffic quality monitoring system to help filter out suspicious advertising traffic for its customers. Non-human traffic, and unscrupulous publishers, are a major issue with online advertising.

OpenX 138

OpenX Product Advertising Yahoo 138

socalTECH

FEBRUARY 9, 2009

Woodland Hills-based FatTail , the online advertising firm venture backed by Velocity Interactive Group, announced this morning that the firm has rolled out PageGage, a new product which helps to optimize online ad sales operations for publishers. The new PageGage product is targeted at "any" online publisher. READ MORE>>.

Advertising 100

Advertising Woodland Hills Software SaaS 100

socalTECH

FEBRUARY 23, 2016

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

OpenX 100

OpenX Mobile Product Advertising 100

socalTECH

APRIL 9, 2018

Santa Monica- and Mexico-based Flyr , a startup developing video advertising templates specifically designed for the iPhone and iPad, says it has upped its funding to $6M in total for the company. Flyr said its software and products democratizes production of TV-quality advertisement for iPhone and iPad users worldwide.

Template 100

Template Software Santa Monica Advertising 100

socalTECH

SEPTEMBER 24, 2014

Burbank-based Beachfront Media , the video software and technology provider led by Frank Sinton, said Tuesday that it has launched a new programmatic video ad platform called Beachfront.io. The tool also includes more targeting options for advertisers, along with other enhancements. READ MORE>>.

Mobile 138

Mobile Media Product Burbank 138

socalTECH

MARCH 12, 2015

Los Angeles-based Katch , the advertising technology developer headed by Patrick Quigley, said Wednesday that it has launched a new software platform, aimed at helping brands monetize all of their website visitors. katch vantage media bidding marketplace advertising rename real time' READ MORE>>.

Product 100

Product Advertising Media Platform 100

socalTECH

NOVEMBER 13, 2013

in a funding round, for the company''s software for automatically improving site layout and advertising revenue. Ezoic''s software automatically changes the layout of a site, based on how users are interacting with that site, plus what kind of device they''re using to browse a site, using multivariate testing. READ MORE>>.

Software 147

Software San Diego Advertising Venture Capital 147

socalTECH

SEPTEMBER 23, 2013

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Murano Software (www.muranosoft.com). Your Software Development Partner. Sponsoring socalTECH's Executive Moves section. Advertisers. Startups Made Simple.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

FEBRUARY 21, 2012

In a move which significantly broadens its market focus, Santa Ana-based RealPractice said Tuesday that it has launched a new, automated marketing software called ReplyWise. The new product is an expansion--and significant shift--beyond RealPractice's former focus on the legal vertical. RealPractice is headed by Carey Ransom.

Marketing 178

Marketing Product Social Media Advertising 178

socalTECH

NOVEMBER 2, 2009

Pasadena-based OpenX is in a major deal with software giant Microsoft , saying today that the two are in a deal to cross-market and promote products to their publishers. Financial details of the advertising technology partnership were not disclosed. Financial details of the advertising technology partnership were not disclosed.

OpenX 157

OpenX Advertising Technology Pasadena 157

socalTECH

NOVEMBER 22, 2021

Burbank-based Cast & Crew, which provides payroll software and services to the entertainment industry, said last week that it has signed a deal to acquire The Team Companies, a developer of payroll and production management services to the advertising, music and concert tours and live events industries.

Burbank 100

Burbank Company Companies Entertainment 100

socalTECH

FEBRUARY 26, 2013

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

socalTECH

FEBRUARY 17, 2011

San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The advertising on KidClicks includes age- and gender-filtered content, must meet editorial standards, and includes ability to link to videos or other websites. READ MORE>>.

Advertising 124

Advertising Platform Electronic Arts San Diego 124

socalTECH

MAY 29, 2019

Santa Monica-based GumGum , which develops artificial intelligence-driven advertising software, has partnered with ad safety firm White Ops , to provide anti-fraud protection to GumGum's programmatic advertising exchange, the two said this morning. Terms of the deal between the companies were not announced. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Santa Monica Advertising Web 113

socalTECH

MARCH 3, 2010

Beverly Hills-based Hydra , which operates an online, cost-per-acquisition (CPA) advertising network, said today that it has officially debuted its new campaign tracking software for its advertisers. The firm said the new software, HN 2.0, product has been in beta for the last three weeks. Hydra's HN 2.0

Beverly Hills 150

Beverly Hills Software Advertising Networking 150

socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Tags: metrix advertising content analytics startup saas software. READ MORE>>.

Advertising 100

Advertising Palomar SaaS Research 100

socalTECH

AUGUST 25, 2015

Los Angeles-based Conversion Logic , the marketing attribution technology startup backed by Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures, said today that it has named Dan Cox as Head of Product. READ MORE>>.

Product 100

Product Los Angeles Software Marketing 100

socalTECH

MAY 22, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Murano Software (www.muranosoft.com). Your Software Development Partner. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Silicon Valley Bank (www.svb.com).

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

APRIL 11, 2012

Pasadena-based Punchcard , the Idealab startup developing mobile apps to encourage customer loyalty at retail businesses, announced today that it has launched a new product, Punchcard for Business. Pricing on the new product was not disclosed.

Product 210

Product Idealab Pasadena Mobile 210

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.

Platform 133

Platform Marketing Journal Google 133

socalTECH

FEBRUARY 4, 2010

Beverly Hills-based Hydra has launched a new, proprietary ad campaign tracking software product it is calling HNv2, the firm said Thursday. According to Hydra, the online ad tracking software is designed to help its publishing partners prevent fraud and the promotion of campaigns in unauthorized channels. READ MORE>>.

Beverly Hills 124

Beverly Hills Software Advertising Networking 124

socalTECH

APRIL 21, 2020

Los Angeles-based Zefr , which develops software used by brands advertising on YouTube, says it has been selected for an expanded YouTube Measurement Program (YTMP).

Artificial Inteligence 113

Artificial Inteligence Advertising Los Angeles Content 113

socalTECH

NOVEMBER 11, 2010

According to Lehmbeck, in an interview with socalTECH, the company's software takes key specifications from products such as televisions and other consumer electronics, and applies them to ads automatically, so that instead of just advertising a big screen television an ad might contain key terms and information about those products.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

NOVEMBER 25, 2008

Woodland Hills-based FatTail, a developer of software for online advertising management, said today that it has appointed Ali Bohra as Vice President of Product Management. FatTail is developing advertising optimization software to help publishers automate the process of buying and selling online advertising.

Woodland Hills 100

Woodland Hills Product Advertising Software 100

socalTECH

APRIL 24, 2014

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. Pricing on the new product were not announced. socialactive spreeify social networking advertising html5' READ MORE>>.

Platform 173

Platform Social Network Advertising Los Angeles 173

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Murano Software (www.muranosoft.com). Your Software Development Partner. Sponsoring socalTECH's Executive Moves section. Advertisers. Tags: sponsor advertising.

Southern California 140

Southern California IP Orange County Glendale 140

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 provides software which automatically adapts web pages to individual visitors, to tailor and personalize the web content those users see.

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

NOVEMBER 12, 2014

Irvine-based Adaptive Medias , which offers programmatic advertising, content syndication, and monetization products for the mobile, video, and online display markets, has teamed up in a joint venture aimed at the pet industry. Vipio says it is building a pet products directory called PetProductscom. READ MORE>>.

Media 147

Media Advertising Content Mobile 147

socalTECH

MAY 30, 2019

Los Angeles-based venture investor Moonshots Capital is the lead investor in a new startup, Backtracks , a developer of podcast analytics software. backtracks develops a podcast analytics product for audio, which helps collect behavioral information and details on the performance of podcast advertising.

Capital 133

Capital Seed Funding Invest Advertising 133

socalTECH

APRIL 14, 2011

Los Angeles-based MarketShare , the provider of marketing analytics software headed by Wes Nichols and Jon Vein, announced today that it has raised $32M in a follow on investment from private equity firm Elevation Partners. MarketShare's software helps companies adjust their marketing mix, to better drive sales. READ MORE>>.

SoCalTech 159

SoCalTech Equity Los Angeles Organization 159

socalTECH

MARCH 26, 2018

According to the report, Snap acquired PlayCanvas, a developer of 3D game design software, last May. No details on the acquisition have been announced by either of the companies.

Snapchat 138

Snapchat Venice Startup Report 138

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

SEPTEMBER 11, 2017

Los Angeles-based programmatic advertising software developer OpenX says it has been selected by online publisher the Guardian. OpenX said The Guardian is using its OpenX Ad Exchange product. According to OpenX, The Guardian has more than 150 million unique browsers worldwide per month.

OpenX 100

OpenX Advertising Software Development Los Angeles 100