article thumbnail

Why GoToMeeting’s SaaS Playbook Wouldn’t Work Today

InfoChachkie

During the early 2000’s, my team grew the company to one of the largest SaaS businesses of its day, with sales of $70 million. At approximately $600 million in recurring, annual revenue, the new GoTo Company will rank as one of the largest pure SaaS companies on the planet. I couldn’t spend money fast enough.

SaaS 100
article thumbnail

Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. That varies depending on merchant and advertiser.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

Since then, the craft of advertising online has matured from an art to a science. At Rincon Venture Partners , we have a laser focus on identifying groundbreaking adtech and business productivity SaaS solutions. When we launched GoToMyPC in 2001, the rules of online marketing were still being written. free weekly Infochachkie articles!

Content 171
article thumbnail

Interview with Wes Nichols, MarketShare

socalTECH

It's my belief that many marketers still measure in layers -- they might look at how direct mail, or search, or display, or TV, or brand advertising, or their sales force performs, in a certain swim lane. Advertisers are known for their creative focus, not focus on analytics. He's been an integral advisor to us.

article thumbnail

Ten of Southern California's Top Software Companies

SoCal Delicious

Founded by a number of former executives of Overture.com, DataPop is using algorithms to drive automated, paid search advertising. The firm's software helps advertisers target people looking for specific brands and details of a products. Jason Lehmbeck, the.

article thumbnail

Interview with Mark Suster, GRP Partners

socalTECH

billion to Yahoo, we did CitySearch, we invested in the largest travel site in Europe, called LastMinute.com, and also CyberSource--a number of very early stage, Internet companies. As a result, I'm looking at a lot of software-as-a-service companies, and have run a number of SaaS companies.

article thumbnail

5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

Mayer on her first 100 days at Yahoo: ‘This job was tailor-made for me’ 1 day ago. Advertise on VentureBeat. VentureBeat | News About Tech, Money and Innovation. Whats Hot Menu. Skip to primary content. Skip to secondary content. what’s hot? Star Trek Contest. Primary Menu. Skip to primary content. Newsletters. 11 hrs ago.