socalTECH

MARCH 4, 2010

Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents. Do you screen all of the documents on the marketplace, or how does that work? Jason Nazar: We screen the profiles, but we don't screen the content.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? ” Online advertising is changing. He explains with online marketing in general, there’s the huge shift into native advertising (inputting marketing messaging in line with content users are actively engaging with) – Largely due to a shift away from traditional in banner advertising.

Technical Review 76

Technical Review Advertising Google Screening 76

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web.

Mobile 282

Mobile Invest Company Companies 282

Tech Zulu Event

OCTOBER 20, 2011

For those who still might be wondering what Spotlight: LA Tech is all about, It’s a screening room for new technology homegrown in our region. GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing their image-based content.

UCLA 102

UCLA Company Companies Idealab 102

Tech Zulu Event

AUGUST 31, 2011

Friday evening, August 19th, rolled around and Startup Weekend LA was underway with attendees showing up at Coloft in Santa Monica around 6:00 pm and the classic Idealab keg there to quench everyone’s thirst. Also of note was Ryan Orrico’s launch of HandJob, a new form of job applicant screening and referral tracking.

Los Angeles 73

Los Angeles Startup Angel Tech Coast Angels 73

Frank Addante

JUNE 10, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Startup 3.0:

Startup 40

Startup Technical Review Software Review Advertising 40

Both Sides of the Table

FEBRUARY 15, 2011

I live in the city of Santa Monica. In my LA I often see computer screens open with entrepreneurs talking about digital media. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. Let me use LA as an example.

Venture Capital 313

Venture Capital Southern California Google Startup 313