socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

JUNE 19, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Startups Made Simple. Sponsoring socalTECH's Executive Moves section. Advertisers. Tags: socaltech sponsors. They include: Sponsors. Redpoint Ventures (www.redpoint.com).

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

MAY 17, 2013

Santa Monica-based startup VIRURL said Thursday that it has launched its technology, which automatically publishes sponsored content into blogs. VIRURL is part of the move towards the somewhat controversial idea "native advertising", where sponsored content appears as part of a publisher''s news stream. READ MORE>>.

Advertising 168

Advertising Product Santa Monica Blogging 168

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Startups Made Simple. Advertisers. startups from around the globe to grace the stage in front of Valley VCs, Google, Microsoft, Amazon, Salesforce, Vmware and more. socalTECH readers.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

DECEMBER 11, 2014

Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M videoamp video advertising venture capital ross mccray' in a funding round, from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital. READ MORE>>.

Advertising 138

Advertising Platform Anthem Santa Monica 138

socalTECH

JULY 16, 2014

Los Angeles-based Evolve Media reported late last night that it has launched a new, native video advertising product called INgage. Evolve Media said that the new, video solution delivers "large format" video within content, startup up when a users comes into view. evolve media native video advertising ingage'

Advertising 147

Advertising Media Product Content 147

socalTECH

JULY 21, 2014

Los Angeles-based Leadbolt , the app discovery and monetization startup led by Dale Carr, said today that it has launched a new mobile ad marketplace. leadbolt mobile advertising exchange monetization connect' READ MORE>>.

Advertising 138

Advertising Mobile Los Angeles Platform 138

socalTECH

MAY 23, 2013

UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.

Advertising 173

Advertising Mobile Idealab Social Media 173

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

AUGUST 7, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Startups Made Simple. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Sponsoring socalTECH's Executive Moves section. Advertisers.

SoCalTech 100

SoCalTech Orange County Southern California IP 100

socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Startups Made Simple. Advertisers. Tags: sponsors socaltech. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

OCTOBER 13, 2021

The former CEO and founder of Los Angeles-based advertising exchange Rubicon Project, Frank Addante, has launched a new, startup investment fund, he announced on Wednesday, saying that after a brief foray into retirement he decided to launch TinkerBarn Ventures, a new startup studio and early stage investment fund.

Invest 113

Invest Funding Startup Advertising 113

socalTECH

APRIL 10, 2018

What is Startup Boost , and how is it looking to help early stage startups in Los Angeles? We recently sat down with Matt Stodder , Co-Director of Startup Boost/Los Angeles, and Blake Caldwell , Global Director of Startup Boost, to learn more about the program, what it offers up to startups.

Startup 172

Startup Seed Funding Mentor Ideas 172

socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.

Advertising 100

Advertising Bertelsmann Software Santa Monica 100

socalTECH

JULY 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Startups Made Simple. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Sponsoring socalTECH's Executive Moves section. Advertisers. They include: Sponsors. Technology.

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

socalTECH

JULY 10, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Startups Made Simple. Sponsoring socalTECH's Executive Moves section. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies.

SoCalTech 100

SoCalTech Rustic Canyon Southern California Glendale 100

socalTECH

APRIL 5, 2019

Santa Monica-based GumGum , which develops artificial intelligence and vision recognition software being applied to advertising analytics, said on Thursday that it is spinning out a new company, which will develop AI technologies for the dental industry. The name of the new dental startup was not announced. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Startup Santa Monica Advertising 113

socalTECH

JUNE 26, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Startups Made Simple. Sponsoring socalTECH's Executive Moves section. Advertisers. Southern California's high tech news and companies. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Silicon Valley Bank (www.svb.com).

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

FEBRUARY 9, 2021

For today's interview, we sat down to catch up with Jon Waterman, the founder and CEO of Ad.net, to understand what the company's business is nowadays, how the company has evolved over the years, and how the company has adjusted to life during a pandemic. We pride ourselves in being able to add incremental consumers to our advertisers.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

MAY 7, 2013

Los Angeles-based TenFarms , the mobile application development startup headed by Nils Forsblom, announced this morning that it has raised $2.7M in an angel funding round, to launch a new mobile advertising product called Adtile to the market. TenFarms did not disclose the names of those angel investors.

Advertising 159

Advertising Software Mobile Los Angeles 159

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Startups Made Simple. Advertisers. 50% registration discount for friends of socalTECH. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Silicon Valley Bank (www.svb.com).

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

NOVEMBER 19, 2014

Los Angeles-based ventureLab Growth Partners said Tuesday afternoon that it has launched a new "startup studio" to invest in and build early stage startups. The new startup studio is led by Mike Prasad. The company did not say how much funding it intends to provide to startups. READ MORE>>.

Incubator 229

Incubator Seed Funding Startup Social Media 229

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Startups Made Simple. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Think Glendale.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

JULY 8, 2019

Los Angeles-based health messaging startup Curogram , a new startup developing a web-based, SMS app for the healthcare market, has been selected as a finalist for the Publicis Health Media Disruption Garage Competition, according to the company. READ MORE>>.

Competition 113

Competition Startup Advertising Web 113

socalTECH

JANUARY 9, 2013

Combine that with the growing startup community here, and you end up with at. We've compiled a list of five of the startups that are revolutionizing some part of music, based here in Southern California. Earbits has created a service which lets you browse through over 200 stations of streaming audio, advertising free.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

socalTECH

JANUARY 11, 2010

Santa Barbara-based Impact Radius , a new firm which includes a number of the founders of Commission Junction, said today that it has launched a new, multi-channel performance advertising company. The firm said those tools will include software for tracking advertising, negotiating online, distribution advertising creative, and more.

Advertising 162

Advertising Santa Barbara Tool Media 162

socalTECH

JUNE 24, 2010

Los Angeles-based GumGum , the image licensing startup headed by Ophir Tanz, is hailing its traffic and customer wins this week, saying that it now is reaching 65 million monthly uniques, and has been signing up a number of brand advertisers for campaigns. Tags: images celebrity photography advertising gumgum.

Advertising 140

Advertising GRP Partners Los Angeles Sites 140

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. twitter tweets advertising. According to MySpace, it will use Ad.ly to enable content creators to reach fans in the MySpace stream. Financial terms of the deal were not disclosed. READ MORE>>.

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

socalTECH

JANUARY 7, 2019

My biggest takeaway this year was truly understanding the strength and cohesion of the Los Angeles startup community. There was no monetary reward for those who participated (and Startup Boost does not take fees or equity from the companies that we help). What was the biggest lesson you learned this year?

Technical Review 157

Technical Review Software Review Startup Coach 157

socalTECH

OCTOBER 10, 2013

In what is a fairly unusual move, last week, Tradesparq (www.tradesparq.com), a Chinese startup in the area of B2B trade information, said it was planning on setting up its operations here in Southern California, as part of an expansion and scaling of the company. Michael Kleist: We started in 2010. What is Tradesparq?

Southern California 170

Southern California Startup SoCal CTO Hire 170

socalTECH

FEBRUARY 2, 2017

the parent firm behind Snapchat , has joined up with R/GA Marketing --which helps run the Dodgers Accelerator in Los Angeles--to launched a new startup accelerator, the R/GA Marketing Tech Venture Studio with IPG. Venice, California-based Snap Inc. , READ MORE>>.

Snapchat 100

Snapchat Startup Venice Advertising 100

socalTECH

MARCH 8, 2013

UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise.

Advertising 138

Advertising CPC Tool Idealab 138

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

MAY 22, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Startups Made Simple. Advertisers. Microsoft BizSpark (www.microsoft.com/bizspark) - Microsoft has launched a new program called BizSpark to give startups a helping hand. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JULY 31, 2013

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. The startup, which is backed by Upfront Ventures (which also just went through a renaming effort, from GRP Partners), did not say exactly why it decided to rename itself. READ MORE>>.

GRP Partners 168

GRP Partners Santa Monica Startup Advertising 168

socalTECH

APRIL 25, 2013

GumGum , the in-image advertising technology developer led by Ophir Tanz, has promoted Phil Schraeder, the firm''s VP of Finance, to Chief Operating Officer, to head up the firm''s internal operations, business development, and finance. images photo advertising online reald executive gumgum' READ MORE>>.

GRP Partners 217

GRP Partners Advertising Startup Sites 217

socalTECH

JUNE 12, 2014

In a demonstration of the power of targeting in a world of ubiquitous computing power, Santa Monica-based ad startup GumGum is powering a new advertising campaign which is able to target ads based on hair color shown in photos. GumGum offers up in-image photo advertising technology, which slides in ads in photographs and images.

Technology 147

Technology Slides Santa Monica Help 147