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Magnite Prices $350M Offering

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Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The notes are due in 2026.

Pricing 113
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SteelHouse Adds $49M In Funding

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Los Angeles-based advertising software developer SteelHouse is announcing this morning that it has raised $49M in a new funding round. The funding was led by Mercato Partners, and also included Staley Capital and Silicon Valley Bank. SteelHouse is led by Mark Douglas. READ MORE>>.

Funding 100
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MediaAlpha Gets Private Equity Injection

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Los Angeles-based programmatic advertising software developer MediaAlpha announced Monday afternoon that it has raised a new, strategic investment, from private equity investor Insignia Capital Group. Current investor White Mountain Insurance Group, Ltd.

Equity 113
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RingRevenue Gets $3.25M For Call Marketing Automation

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RingCon said the new funding will go towards aggressively expanding sales, marketing, and software development. RingRevenue said that in 2012, advertisers have generated more than $200M worth of sales using its technology. RingRevenue is headed by Jason Spievak. READ MORE>>.

Marketing 174
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The Trade Desk Quietly Pushes Past $200M In Revenues

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However, The Trade Desk , the advertising software developer led by Jeff Green, has quietly pushed past $202M in revenues, to become one of the faster growing firms in the region. 5000 rankings--is backed by Double M Partners, Founder Collective, Hermes Growth Partners, IA Ventures, and Wider Wake Networks.

Ventura 100
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Eight Repeat Entrepreneurs To Watch In SoCal

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OpenCandy / Darrius Thompson - Thompson and a team with roots at DivX is taking on the open source software recommendation market with OpenCandy, which helps software developers monetize their open source, and also connects advertisers with users of relevant products. Let us know in the comments below!).

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