Startup Professionals Musings

JULY 10, 2022

Here are some recognizable entrepreneurial examples I like, just from the technology space: Driven by an epic ambition. Mark Zuckerberg envisioned Facebook as a virtual social network built on a lifetime of friendships, while offering advertisers a powerful and targeted marketing tool. Innovative yet pragmatic.

Examples 131

Examples Entrepreneur Technology Resource 131

L.A. Business Journal

SEPTEMBER 4, 2019

Advertising technology software firm SRAX Inc. announced Tuesday it will bring its product offerings to Europe, an expansion made possible by the closing of an Aug. 12 equity worth $5.5

Equity 231

Equity Advertising Software Technology 231

socalTECH

SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. Pricing on the new product was not announced. READ MORE>>.

Technology 145

Technology Advertising Commerce Pricing 145

socalTECH

JANUARY 15, 2021

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP.

Advertising 113

Advertising .Net Equity Software 113

socalTECH

JANUARY 11, 2010

Santa Barbara-based Impact Radius , a new firm which includes a number of the founders of Commission Junction, said today that it has launched a new, multi-channel performance advertising company. The firm said those tools will include software for tracking advertising, negotiating online, distribution advertising creative, and more.

Advertising 162

Advertising Santa Barbara Tool Media 162

socalTECH

MAY 16, 2013

Los Angeles-based technology deals provider StackSocial has stacked up another technology publisher in its pile of customers, saying today that it has added tech publisher iPhoneinCanada.ca. StackSocial said it will provide apps, gadgates, and other tech-related products at a new store on the technology news site. READ MORE>>.

Technical Review 140

Technical Review Technology Software Review Tips 140

socalTECH

APRIL 10, 2012

San Diego-based Verve Wireless , which develops mobile publishing and advertising tools, reported today that it has hired Chris Nicotra, the former Chief Technology Officer of comScore, as its new Executive Vice President of Product and Technology. Verve said Nicotra has also served at AOL Advertising and Advertising.com.

Chief Technology Officer 150

Chief Technology Officer Technology San Diego Press 150

socalTECH

APRIL 16, 2009

Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. According to OpenX, the marketplace will integrate with its software, and allow publishers to maximize their revenues.

OpenX 100

OpenX Advertising Santa Monica Pasadena 100

socalTECH

NOVEMBER 29, 2018

Costa Mesa-based a href="[link] , the developer of artificial intelligence software for the advertising industry led by Chad and Ryan Steelberg, said this morning that it has signed an expanded agreement with Cumulus Media, the second largest owner and operator of radio stations in the U.S.

Artificial Inteligence 133

Artificial Inteligence Media Advertising Software 133

socalTECH

SEPTEMBER 18, 2017

Los Angeles-based advertising technology developer SRAX has named a new member to its board, the company said this morning. DiClaudio is President of 340B Technologies, a healthcare technology company, and also has served at Complete Care Health Network and ChestPenn Health Services. READ MORE>>.

Advertising 124

Advertising Los Angeles Technology Networking 124

socalTECH

OCTOBER 7, 2009

Los Angeles-based The Rubicon Project , which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. Tags: rubicon project advertising publishing optimize software. READ MORE>>.

Platform 173

Platform Technology Advertising Web 173

socalTECH

JULY 7, 2021

Ventura-based advertising technology developer The Trade Desk is launching its own venture capital arm, and has made its first investment, the company said this morning. The first investment made by the fund is Chalice, a developer of algorithmic ad optimization software.

Venture Capital 113

Venture Capital Invest Capital Ventura 113

socalTECH

JULY 2, 2018

Los Angeles-based Lucidity , a developer of blockchain advertising technology, said this morning that it has named AdColony co-founder Nikao Yang as its Chief Operating Officer. AdColony develops mobile video advertising technology, and was acquired in 2014 for $350M by Operat Software. READ MORE>>.

Advertising 113

Advertising Los Angeles Mobile Sales 113

Tech Zulu Event

NOVEMBER 15, 2013

Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically. Cutting edge technology.

Advertising 86

Advertising Platform Report Technology 86

socalTECH

APRIL 5, 2019

Santa Monica-based GumGum , which develops artificial intelligence and vision recognition software being applied to advertising analytics, said on Thursday that it is spinning out a new company, which will develop AI technologies for the dental industry. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Startup Santa Monica Advertising 113

socalTECH

MAY 19, 2021

Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The funding came from Capital IP. The company said the new funding will gotwards hiring executives, and to expand its sales, client success, and engineering teams.

IP 113

IP Advertising Media Los Angeles 113

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Murano Software (www.muranosoft.com).

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

FEBRUARY 1, 2021

Irvine-based a href="[link] Technology, a developer of advertising software, says it has launched an IPO, intending to sell 7,500,000 shares of its Class A common stock in an offering on the Nasdaq Global Market as DSP. Viant is led by technology veteran Tim Vanderhook, who founded Viant with brothers Chris and Russ.

Acquisition 113

Acquisition Class Advertising Media 113

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.

Platform 133

Platform Marketing Journal Google 133

socalTECH

FEBRUARY 10, 2021

Irvine-based Viant, which develops advertising software, had a successful IPO on Wednesday, selling 10 million shares of its stock at $25 per share last night, above its initial estimated IPO price of $19.00 Viant is led by technology veteran Tim Vanderhook, who founded Viant with brothers Chris and Russ.

Acquisition 113

Acquisition Advertising Pricing Software 113

socalTECH

MAY 19, 2021

Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The funding came from Capital IP. The company said the new funding will gotwards hiring executives, and to expand its sales, client success, and engineering teams.

IP 100

IP Advertising Media Los Angeles 100

socalTECH

MARCH 16, 2017

Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. The software is available for free. OpenX is based in Los Angeles. READ MORE>>.

OpenX 124

OpenX Tool Advertising Google 124

socalTECH

MAY 20, 2014

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.

OpenX 174

OpenX Mobile Advertising Software Development 174

socalTECH

JULY 22, 2020

Santa Barbara-based TrackStreet , a developer of brand protection software, has raised $5.1M According to TrackStreet, it is developing brand protection technology, which uses artificial intelligence and automation to help brands monitor brand, MAP (minimum advertised price), and resale pricing violations. in a funding round.

Artificial Inteligence 124

Artificial Inteligence Santa Barbara SaaS Venture Capital 124

socalTECH

APRIL 24, 2014

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. Spreeify says the new technology has already been used by Swarovski, Adobe, and others. Pricing on the new product were not announced.

Platform 173

Platform Social Network Advertising Los Angeles 173

socalTECH

OCTOBER 28, 2013

Los Angeles-based native advertising technology provider Nativo said this morning that it has named Oded Cohen as its new SVP of Engineering. Cohen also served at MediaMind Technologies. nativo engineering executive native advertising software' READ MORE>>.

Advertising 159

Advertising Los Angeles Software Technology 159

socalTECH

JUNE 20, 2016

Santa Monica-based MGID , a provider of native advertising software and a native advertising network, said last week that it has launched a new, anti-ad blocking product. The company said its new technology allows publishers to trigger warnings and bypasses blocking attempts by software ad blockers. READ MORE>>.

Product 124

Product Software Review Santa Monica Technical Review 124

socalTECH

MAY 3, 2016

Santa Monica-based marketing and advertising technology developer GumGum has named a new VP today, saying it has named Sirious Wadia as its Vice President of Social Strategy. GumGum also develops technology for in-image advertising. READ MORE>>.

Santa Monica 100

Santa Monica Advertising Content Sales 100

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.

Advertising 124

Advertising Entertainment Demand Acquisition 124

socalTECH

OCTOBER 5, 2009

Santa Monica-based Rubicon Project , the online ad network optimization firm headed by Frank Addante, is planning a major technology upgrade Wednesday. According to a note sent to its publishers, the firm is unveiling a technology it is calling REVV for Publishers Wednesday. READ MORE>>.

Technology 138

Technology Santa Monica Advertising Web 138

socalTECH

MAY 7, 2014

Score another exit for technology veteran Jeff Zwelling. Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. READ MORE>>.

Advertising 182

Advertising Equity Acquisition Los Angeles 182

socalTECH

OCTOBER 24, 2014

Los Angeles-based online advertising automation software developer Rubicon Project reported record financial results Thursday afternoon, saying that its third quarter sales were up 60 percent year over year to $32.2M. rubicon project advertising automation software sales earnings' READ MORE>>.

Report 147

Report Advertising Guide Sales 147

socalTECH

JULY 17, 2019

Santa Monica-based GumGum Sports , which uses computer vision technology to analyze the value of sponsorship of sporting events, says that the recent matches at the World Cup, featuring the U.S. Women's National Team, was a lost opportunity for the tournament. Women's National Team matches.

Artificial Inteligence 133

Artificial Inteligence Screening Santa Monica .Net 133

socalTECH

NOVEMBER 8, 2017

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

Commerce 124

Commerce Artificial Inteligence Seed Funding Santa Barbara 124

socalTECH

APRIL 1, 2015

Los Angeles-based advertising technology provider Rubicon Project said late Tuesday that it is buying Chango , a Canadian provider of Internet marketing software. Chango''s software includes keyword, contextual targeting and retargeting offerings. READ MORE>>.

Advertising 100

Advertising Acquisition Los Angeles Software 100

socalTECH

AUGUST 28, 2013

Los Angeles-based advertising technology provider OpenX has launched a new product today, saying it has launched a new, real-time traffic quality monitoring system to help filter out suspicious advertising traffic for its customers. Non-human traffic, and unscrupulous publishers, are a major issue with online advertising.

OpenX 138

OpenX Product Advertising Yahoo 138

socalTECH

OCTOBER 9, 2017

Los Angeles-based OpenX has named a new CTO, saying this morning that it has appointed Paul Ryan as its new Chief Technology Officer. OpenX operates an online advertising exchange and also is a provider of ad serving software. OpenX CEO Tim Cadogan said he has known Ryan for nearly two decades. READ MORE>>.

OpenX 124

OpenX Chief Technology Officer Advertising Los Angeles 124