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Convertro Taps UCLA Anderson Professor For Research Effort

socalTECH

Santa Monica-based online advertising attribution technology provider Convertro --which is led by serial entrepreneur Jeff Zwelling--said today that it has added UCLA Anderson School professor Sanjog Misra as the chair of a new research committee for the company. READ MORE>>.

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Congrats To The Spotlight: LA Tech Fall Presenting Companies at UCLA

Tech Zulu Event

For those who still might be wondering what Spotlight: LA Tech is all about, It’s a screening room for new technology homegrown in our region. This Spotlight takes place Thursday, October 27, at UCLA. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Event Details.

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United Online's Helfand Departs, Joins Auditude

socalTECH

Auditude develops technology to help companies monetize their online video. Helfand had previously headed by advertising and partnerships for United Online's Adcurate, Netzero, Juno, Classmates, FTD and MyPoints brands. The firm was actually spawned out of a UCLA MBA business plan competition.

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The Startup UCLA Accelerator Is About Entrepreneurship Not Investment Returns

SoCal Delicious

The Startup UCLA Accelerator Is About Entrepreneurship Not Investment Returns. Next → Later today, the Startup UCLA accelerator will have its inaugural demo day. UCLA doesn’t aim to make a financial return. Being in its inaugural class, Startup UCLA is still sorting through its own identity and business model issues.

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Interview with Adi Jaffe, All About Addiction

socalTECH

One of Southern California's biggest assets are the number of world class, local universities researching and developing technology and knowledge across a large number of disciplines. Adi Jaffe: I'm a UCLA addiction trained psychologist, specializing in addiction. How is this related to the work you were doing at UCLA?

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MySpace Inks Ad Deal With Auditude, MTV Networks

socalTECH

Los Angeles-based social networking site and online video advertising firm Auditude announced this morning that the two companies have partnered with MTV Networks to insert ads into user uploaded videos on MySpace. According to the firms, MySpace is using technology from Auditude to identify professional videos and insert video advertising.

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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

socalTECH

That includes Notre Dame, Oregon, UCLA, and others. For example, we're the official mobile app of UCLA, even though behind the scenes is actually Hopscotch. We've built an open architecture, so we can pull in the latest and greatest technology. Depending on who you are, and where you are, we can deliver different advertising.

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