socalTECH

SEPTEMBER 22, 2009

Los Angeles-based Rubicon Project , which provides Internet advertising optimization services to publishers, announced today that it has raised $9M more. The Series C funding was led by the GE/NBCU Peakcock Equity Fund, and also included Clearstone Venture partners and Mayfield Fund. READ MORE>>.

Clearstone 124

Clearstone Venture Capital Equity Advertising 124

socalTECH

FEBRUARY 16, 2010

Los Angeles-based Rubicon Project , which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and impressoin statistics and other information. READ MORE>>.

Tool 145

Tool Clearstone Statistics Screening 145

socalTECH

APRIL 5, 2010

Los Angeles-based Rubicon Project is expanding its executive team today, saying that it has hired Ben Trenda as VP of U.S. Rubicon develops online advertising optimization software and related services, and is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and the Peacock Equity Fund.

Clearstone 133

Clearstone Yahoo Advertising Demand 133

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced.

Clearstone 164

Clearstone Advertising Web Equity 164

socalTECH

MARCH 8, 2010

Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, and Peacock Equity Fund. Financial terms of the deal with mOcean were not announced. READ MORE>>.

Mobile 140

Mobile Clearstone Advertising Equity 140

socalTECH

APRIL 14, 2010

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. Rubicon is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund. According to Rubicon, its Permission Control 2.0 READ MORE>>.

Product 140

Product Clearstone SaaS Advertising 140

socalTECH

JANUARY 25, 2010

Los Angeles-based Rubicon Project , the online ad optimization firm, said today that its analysis finds that online spending in Q4 of 2009 was up, resulting in an increase in CPMs by 34%. The firm is venture backed by $42M in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal's Peacock Equity Fund.

Clearstone 113

Clearstone Advertising News Equity 113

socalTECH

MARCH 24, 2011

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. Rubicon Project is venture backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, GE/NBC Universal's Peacock Equity Fund and News Corporation. READ MORE>>.

Clearstone 113

Clearstone Oracle Web Advertising 113

socalTECH

FEBRUARY 19, 2010

Los Angeles-based Rubicon Project , the online ad optimization firm headed by Frank Addante , announced this morning that it has hired investment banker Allen & Company. Rubicon has raised over $42M in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal's Peacock Equity Fund.

Invest 133

Invest Clearstone Acquisition Advertising 133

socalTECH

JULY 6, 2010

The analysis was based on tracking of venture capital, angel, and private equity deals by socalTECH.com, which maintains its own proprietary database of local and national venture capital deals and dealmakers. billion in the area in Q2, up slightly from around $1.4 billion invested in Q1, and up from $1.0 billion in Q2 of last year.

Southern California 195

Southern California Westlake Village Invest Tech Coast Angels 195

socalTECH

APRIL 13, 2009

Los Angeles-based Rubicon Project , which operates an online advertising optimization service, is announcing this morning that the firm has raised $13M more in a combination of equity and debt. According to Rubicon, the follow on funding round brings its total raised to $33M.

Clearstone 100

Clearstone Equity Advertising Research 100

Steve Reich

MARCH 30, 2012

$20k from StartEngine, and a lot of sweat equity from the founders. Get Angel capital and build a prototype. Get Angel capital and build a prototype. Then get VC funding, rent a cool space, hire a big team, rebuild and relaunch. If they get it wrong, the next version launches in a few weeks. It took month and years.

Incubator 91

Incubator Web Entrepreneur Santa Barbara 91