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Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.
Startup Professionals Musings
SEPTEMBER 12, 2021
The size of the document should be based on your style, but 10-20 pages or slides are usually more than adequate to outline even a complex business. Hopefully you know your friends and family better than I do, so you decide when a business plan is required. On the other hand, your mother probably won’t read one.
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socalTECH
FEBRUARY 10, 2017
For today's interview, we sat down and talked with Mike Whitmire , the CEO and Co-founder of Los Angeles-based FloQast (www.floqast.com), a developer of financial close management software for enterprise accounting. We were about a year out from our IPO when I joined, to work inside accounting. We're not an accounting system.
socalTECH
JULY 16, 2012
Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks. Jeremy Gocke: With Fliptu, we're aiming to fix the disjointed media and product discovery process for consumers and brands. What is Fliptu?
socalTECH
JUNE 27, 2011
The firm is backed by a notable list of angel investors, and based in Los Angeles. When I shoed up with a few pages of conceptual, early stage ideas around consumer finance, it was immediately captivating, and it really lined up with what he wanted to do. There are three main components of the product.
Tech.Co
AUGUST 1, 2017
Once a novelty act reserved for indie band albums and curious art projects, crowdfunding is starting to play a major role in the world of startups and new products. In fact, the majority of your work should be finished by the time you start your campaign. Rule #3: Do Your Homework. Rule #2: Launch Day is Priority #1.
socalTECH
MARCH 24, 2010
Van Nuys-based Audiolife (www.audiolife.com), a new startup focused on providing e-commerce tools to musicians, recently raised $1M in angel funding. From entry level garage bands, to international superstars, they all understand that cultivating your fan base online has a huge impact on your career.
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