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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100
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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

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Want to Get Rich? Listen to Your Customers Like These Founders……

Steve Reich

This is not an article about the high moral purpose and the nobility of listening to your customers. It is an article about how to make your company worth a fortune by listening to your customers. It gives the best customer experience of any phone. It gives the best customer experience of any phone.

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For Many New Ventures, Location Is The Key To Success

Startup Professionals Musings

Maxwell Wessel, in a classic article in the Harvard Business Review on this subject, points out the exception successes of Zappos in Las Vegas, Sendgrid’s massive growth in Colorado, and RightNow’s $1.5 Today, Silicon Valley is the consumer and enterprise software capital of the world. The list goes on and on.

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16 Great Startup Posts from March

SoCal CTO

9 Reasons Why Many Smart People Go Nowhere - Life Beyond Code , March 29, 2010 You would have met many smart people who live a mediocre life. The Exit Disconnect - Ask the Angels , March 25, 2010 I’ll admit to having a bias towards exits and focus my review of a potential investment on the exit potential. There are MANY of them.

Startup 150
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Top 30 Startup Posts for July 2010

SoCal CTO

5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 I just reviewed several hundred startup pitches for Capital Factory. Between this blog and reviewing applications to Capital Factory I see hundreds of pitches a year. Metrics availability. Not that I blame you! Silly, right?

Startup 217
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When Planning A Startup, A Top Priority Is Location

Startup Professionals Musings

Maxwell Wessel, in a classic article in the Harvard Business Review on this subject, points out the exception successes of Zappos in Las Vegas, Sendgrid’s massive growth in Colorado, and RightNow’s $1.5 Today, Silicon Valley is the consumer and enterprise software capital of the world. The list goes on and on.

Startup 97